86,642 research outputs found
Evolution of the digital society reveals balance between viral and mass media influence
Online social networks (OSNs) enable researchers to study the social universe
at a previously unattainable scale. The worldwide impact and the necessity to
sustain their rapid growth emphasize the importance to unravel the laws
governing their evolution. We present a quantitative two-parameter model which
reproduces the entire topological evolution of a quasi-isolated OSN with
unprecedented precision from the birth of the network. This allows us to
precisely gauge the fundamental macroscopic and microscopic mechanisms
involved. Our findings suggest that the coupling between the real pre-existing
underlying social structure, a viral spreading mechanism, and mass media
influence govern the evolution of OSNs. The empirical validation of our model,
on a macroscopic scale, reveals that virality is four to five times stronger
than mass media influence and, on a microscopic scale, individuals have a
higher subscription probability if invited by weaker social contacts, in
agreement with the "strength of weak ties" paradigm
Cultural Diffusion and Trends in Facebook Photographs
Online social media is a social vehicle in which people share various moments
of their lives with their friends, such as playing sports, cooking dinner or
just taking a selfie for fun, via visual means, that is, photographs. Our study
takes a closer look at the popular visual concepts illustrating various
cultural lifestyles from aggregated, de-identified photographs. We perform
analysis both at macroscopic and microscopic levels, to gain novel insights
about global and local visual trends as well as the dynamics of interpersonal
cultural exchange and diffusion among Facebook friends. We processed images by
automatically classifying the visual content by a convolutional neural network
(CNN). Through various statistical tests, we find that socially tied
individuals more likely post images showing similar cultural lifestyles. To
further identify the main cause of the observed social correlation, we use the
Shuffle test and the Preference-based Matched Estimation (PME) test to
distinguish the effects of influence and homophily. The results indicate that
the visual content of each user's photographs are temporally, although not
necessarily causally, correlated with the photographs of their friends, which
may suggest the effect of influence. Our paper demonstrates that Facebook
photographs exhibit diverse cultural lifestyles and preferences and that the
social interaction mediated through the visual channel in social media can be
an effective mechanism for cultural diffusion.Comment: 10 pages, To appear in ICWSM 2017 (Full Paper
Microscopic activity patterns in the Naming Game
The models of statistical physics used to study collective phenomena in some
interdisciplinary contexts, such as social dynamics and opinion spreading, do
not consider the effects of the memory on individual decision processes. On the
contrary, in the Naming Game, a recently proposed model of Language formation,
each agent chooses a particular state, or opinion, by means of a memory-based
negotiation process, during which a variable number of states is collected and
kept in memory. In this perspective, the statistical features of the number of
states collected by the agents becomes a relevant quantity to understand the
dynamics of the model, and the influence of topological properties on
memory-based models. By means of a master equation approach, we analyze the
internal agent dynamics of Naming Game in populations embedded on networks,
finding that it strongly depends on very general topological properties of the
system (e.g. average and fluctuations of the degree). However, the influence of
topological properties on the microscopic individual dynamics is a general
phenomenon that should characterize all those social interactions that can be
modeled by memory-based negotiation processes.Comment: submitted to J. Phys.
Modeling Adoption and Usage of Competing Products
The emergence and wide-spread use of online social networks has led to a
dramatic increase on the availability of social activity data. Importantly,
this data can be exploited to investigate, at a microscopic level, some of the
problems that have captured the attention of economists, marketers and
sociologists for decades, such as, e.g., product adoption, usage and
competition.
In this paper, we propose a continuous-time probabilistic model, based on
temporal point processes, for the adoption and frequency of use of competing
products, where the frequency of use of one product can be modulated by those
of others. This model allows us to efficiently simulate the adoption and
recurrent usages of competing products, and generate traces in which we can
easily recognize the effect of social influence, recency and competition. We
then develop an inference method to efficiently fit the model parameters by
solving a convex program. The problem decouples into a collection of smaller
subproblems, thus scaling easily to networks with hundred of thousands of
nodes. We validate our model over synthetic and real diffusion data gathered
from Twitter, and show that the proposed model does not only provides a good
fit to the data and more accurate predictions than alternatives but also
provides interpretable model parameters, which allow us to gain insights into
some of the factors driving product adoption and frequency of use
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