Perception of sex appeal in print advertising by young female Anglo-Saxon and second generation Asian-Islamic British

The aim of this research, is to provide empirical data to either support or challenge the view that subculture has an impact on how sex appeal in advertising is perceived. It looks at young females of two specific British subcultural groups, Anglo-Saxon and Asian-Islamic British. It reveals that there are differences in the perception of sex appeal, since the Asian-Islamic British have a rather more negative attitude towards this particular appeal, while the Anglo-Saxon have a much more positive attitude towards it

Augmenting Agent Platforms to Facilitate Conversation Reasoning

Within Multi Agent Systems, communication by means of Agent Communication Languages (ACLs) has a key role to play in the co-operation, co-ordination and knowledge-sharing between agents. Despite this, complex reasoning about agent messaging, and specifically about conversations between agents, tends not to have widespread support amongst general-purpose agent programming languages. ACRE (Agent Communication Reasoning Engine) aims to complement the existing logical reasoning capabilities of agent programming languages with the capability of reasoning about complex interaction protocols in order to facilitate conversations between agents. This paper outlines the aims of the ACRE project and gives details of the functioning of a prototype implementation within the Agent Factory multi agent framework

An EEG study on emotional intelligence and advertising message effectiveness

Some electroencephalography (EEG) studies have investigated emotional intelligence (EI), but none have examined the relationships between EI and commercial advertising messages and related consumer behaviors. This study combines brain (EEG) techniques with an EI psychometric to explore the brain responses associated with a range of advertisements. A group of 45 participants (23females, 22males) had their EEG recorded while watching a series of advertisements selected from various marketing categories such as community interests, celebrities, food/drink, and social issues. Participants were also categorized as high or low in emotional intelligence (n = 34). The EEG data analysis was centered on rating decision-making in order to measure brain responses associated with advertising information processing for both groups. The findings suggest that participants with high and low emotional intelligence (EI) were attentive to different types of advertising messages. The two EI groups demonstrated preferences for “people” or “object,” related advertising information. This suggests that differences in consumer perception and emotions may suggest why certain advertising material or marketing strategies are effective or not

An Object-Oriented Language-Database Integration Model: The Composition-Filters Approach

This paper introduces a new model, based on so-called object-composition filters, that uniformly integrates database-like features into an object-oriented language. The focus is on providing persistent dynamic data structures, data sharing, transactions, multiple views and associative access, integrated with the object-oriented paradigm. The main contribution is that the database-like features are part of this new object-oriented model, and therefore, are uniformly integrated with object-oriented features such as data abstraction, encapsulation, message passing and inheritance. This approach eliminates the problems associated with existing systems such as lack of reusability and extensibility for database operations, the violation of encapsulation, the need to define specific types such as sets, and the incapability to support multiple views. The model is illustrated through the object-oriented language Sina

Flow of Information to Disadvantaged Farmers

Interest was focused on the plight of this country\u27s poverty-stricken people in the early 1960\u27s by Michael Harrington in his book The Other America: Poverty in the United States

A visual approach to measuring personality systems

A visual approach to measuring implicit personality systems is explored in this article. Six scales, consisting of optical stimuli (icons), were developed by conducting factor analyses using data from 3 studies with more than 70.000 participants. Internal consistencies and testretest-correlations of the six scales were satisfactory. Incremental validity of the visual scales was examined in 3 studies (N = 232). Results from regression analyses showed that the visual scales are distinct from self-report scales and can explain additional variances in behaviorally anchored rating scales and supervisor ratings. The gain in explained variance beyond selfreport measures was on average 140% in the three studies. The authors conclude that measuring personality dimensions via a visual method can make a significant contribution in explaining implicit information processing and behavior and deserves consideration in applied settings. For example, using visuals that are consistent with implicit versus explicit personality systems of the key audience may deepen our understanding of advertising effectiveness, media use and consumer behavior. --implicit,personality systems interaction,PSI-theory,visual questionnaire (ViQ),Jungian typology

TRANSLATING ANIMATION BY EKI N. F., DEDDY OTARA, AND ZULFA ASLIHA ENTITLED “EYANG HABIBIE” ADIT AND SOPO JARWO

This article is entitled Translating Animation by Eki N. F., Deddy Otara, and Zulfa Asliha entitled “Eyang Habibie” Adit Sopo Jarwo. The purpose of translates Adit Sopo Jarwo’s animation"Eyang Habibie" into English because it presents many cultures in Indonesia and the important aspect of this animation movie is how they respect each other’s differences in their cultures. Therefore, this animation is an interesting object to be translated so as to be enjoyed by foreign viewers. In the process of translating there were several obstacles which included, translator’s limited knowledge of vocabulary in the target language and source language, difficulty in determiningthe equivalent of words in the Target language to be communicative, and difficulty in using "aegisub" subtitle application to equate what the characters say with the subtitles. Anyway, they were solved by using a dictionary to find out words/vocabularies that were not understood, searching the equivalent in the Target Language and then consulting with the proofreader to determining the communicative equivalent then using it in the Target language and also learning about the features available in subtitle application called "aegisub"