Marketing strategy for small application service providers in a new market

Small to medium-sized enterprises (SMEs) including small application service providers (ASPs) are playing an increasingly important role in the development of global economies particularly in developing countries like China. This paper studies marketing strategies of small application service providers (ASP) with a focus on what the important factors are to establish a new ASP business in China. An analytical hierarchy process (AHP) method is used to analyse critical factors of the ASP industry. The research surveyed CEOs or senior managers who are working in ASP firms, to identify how a marketing strategy can be developed for an ASP firm to start business in China. It is found that the localisation of middle level managers, the localisation of products and services, the protection of intellectual property (IP), and infrastructure and transportation system are the most important factors for small ASP firms to do business in China.<br /

Key Issues in Expansion of End-User Mobile Communication in China

China’s mobile communications market presents unique market challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how adoption of mobile communications is evolving. In this descriptive paper we analyze key issues relating to market characteristics of mobile communications with an objective to better comprehend the dynamics of this largest mobile subscribers market. Using secondary data we identify mobile industry and end-user related trends to infer our conclusions for the industry.China;mobile communication;mobile subscribers market

Information Systems Skills Differences between High-Wage and Low-Wage Regions: Implications for Global Sourcing

Developing Information Systems (IS) skills for a company’s workforce has always been challenging, but global sourcing growth has caused the determination of needed IS skills to be more complex. The increased use of outsourcing to an IS service provider and from high-wage regions to low-wage regions has affected what IS skills are required globally and how to distribute the workforce to meet these needs. To understand what skills are needed in locations that seek and those that provide outsourcing, we surveyed IS service provider managers in global locations. Results from 126 reporting units provide empirical evidence that provider units in low-wage regions value technical skills more than those in high-wage regions. Despite the emphasis on commodity skills in low-wage areas, high- and low-wage providers value project management skills. Low-wage regions note global and virtual teamwork more than high-wage regions do. The mix of skills and the variation by region have implications for domestic and offshore sourcing. Service providers can vary their staffing models in global regions which has consequences for recruiting, corporate training, and curriculum

Management of e-technology in China

"e" technology is bringing about many challenges for companies, in particular for their managers. This concerns a vast range of business processes in many sectors of the economy and in nearly every country of the world. In rapidly industrializing China, companies and other organizations are actively finding their way by adapting, developing and exploiting new e-technologies. The paper's focus is the identification of the management issues in implementing e-technology in China. The paper reports on research into difficulties of establishing and operating e-business in China. In particular, it discusses management related to e-technology sharing and application. A brief review of literature is followed by the analysis of three recent case studies: an international IT services alliance, a financial services provider and an international manufacturing joint venture. All case companies are applying e-technology in China, but the role of e-technology differs in the three cases: adding a service line to the existing business processes; developing a new business process; and increasing efficiency and effectiveness in business processes. The conclusions present the emerging management issues: cooperation is a key asset in networking; the choice of business models plays an important role; adequate management attention for details such as a training program is require

Weather and Climate Information for Tourism

The tourism sector is one of the largest and fastest growing global industries and is a significant contributor to national and local economies around the world. The interface between climate and tourism is multifaceted and complex, as climate represents both a vital resource to be exploited and an important limiting factor that poses risks to be managed by the tourism industry and tourists alike. All tourism destinations and operators are climate-sensitive to a degree and climate is a key influence on travel planning and the travel experience. This chapter provides a synopsis of the capacities and needs for climate services in the tourism sector, including current and emerging applications of climate services by diverse tourism end-users, and a discussion of key knowledge gaps, research and capacity-building needs and partnerships that are required to accelerate the application of climate information to manage risks to climate variability and facilitate successful adaptation to climate change

Weather and Climate Information for Tourism

The tourism sector is one of the largest and fastest growing global industries and is a significant contributor to national and local economies around the world. The interface between climate and tourism is multifaceted and complex, as climate represents both a vital resource to be exploited and an important limiting factor that poses risks to be managed by the tourism industry and tourists alike. All tourism destinations and operators are climate-sensitive to a degree and climate is a key influence on travel planning and the travel experience. This chapter provides a synopsis of the capacities and needs for climate services in the tourism sector, including current and emerging applications of climate services by diverse tourism end-users, and a discussion of key knowledge gaps, research and capacity-building needs and partnerships that are required to accelerate the application of climate information to manage risks to climate variability and facilitate successful adaptation to climate change

Weather and Climate Information for Tourism

The tourism sector is one of the largest and fastest growing global industries and is a significant contributor to national and local economies around the world. The interface between climate and tourism is multifaceted and complex, as climate represents both a vital resource to be exploited and an important limiting factor that poses risks to be managed by the tourism industry and tourists alike. All tourism destinations and operators are climate-sensitive to a degree and climate is a key influence on travel planning and the travel experience. This chapter provides a synopsis of the capacities and needs for climate services in the tourism sector, including current and emerging applications of climate services by diverse tourism end-users, and a discussion of key knowledge gaps, research and capacity-building needs and partnerships that are required to accelerate the application of climate information to manage risks to climate variability and facilitate successful adaptation to climate change

Competitive Positioning in International Logistics: Identifying a System of Attributes Through Neural Networks and Decision Trees

Firms involved in international logistics must develop a system of service attributes that give them a way to be profitable and to satisfy customers’ needs at the same time. How customers trade-off these various attributes in forming satisfaction with competing international logistics providers has not been explored well in the literature. This study explores the ocean freight shipping sector to identify the system of attributes that maximizes customers’ satisfaction. Data were collected from shipping managers in Singapore using personal interviews to identify the chief concerns in choosing and evaluating ocean freight services. The data were then examined using neural networks and decision trees, among other approaches to identify the system of attributes that is connected with customer satisfaction. The results illustrate the power of these methods in understanding how industrial customers with global operations process attributes to derive satisfaction. Implications are discussed