BUILDING COMPETITIVE ADVANTAGE THROUGH MARKETING, MANUFACTURING AND ENVIRONMENTAL MANAGEMENT STRATEGY: A CASE STUDY OF METAL PRODUCT SMEs IN TEGAL

This research investigates how the marketing strategy, manufacturing strategy and environment management create SMEs competitive advantage that will improve SMEs business performance. It gives both theoretical and managerial implications about steps must be taken by SMEs to improve their business performance through the competitive advantage gained from the marketing strategy, manufacturing strategy, and the ability to manage the environment. This research includes a data set from 121 SMEs. Results show that the manufacturing and environment management strategy positively affects SMEs competitive advantage, and the competitive advantage also positively affects SMEs business performance. Marketing strategy implemented didn’t affect the competitive advantage. This research proved that for now, the competitive advantage of metal product SMEs in Tegal lay on their ability to create product in accordance with consumers want. Metal SMEs always maintain their flexibility and product quality with competitive prices. To gain the competitive advantage, SMEs must have the ability to adjust with political and economics transformation such as general election or city major and governor transformation. Because of its flexibility, metal SMEs in Tegal can easily adjust with the transformation of political and economical climate. The last thing that must be noted from this research is that metal SMEs in Tegal didn’t implement the marketing strategy well because of the job-order system. The competitive advantage will be more perfect if the company also have superb marketing strategy

Environmental turbulence: impact on UK SMEs’ manufacturing priorities

Purpose This paper aims to assess the impact of 2008 recession (Great Recession)-led environmental turbulence on the manufacturing small and medium enterprise (SME) sector and its related competitive priorities. Design/methodology/approach A mixed methods research strategy, consisting of a survey of 104 manufacturing SMEs located in the UK, complemented by 17 in-depth interviews with senior management representatives from this survey group. Findings Senior managers have prompted a realignment of competitive manufacturing priorities accounting for external financial and market conditions. Differing competitive priorities post-recession are given to various areas of manufacturing decision-making, the greatest impact being on manufacturing costs. Manufacturing flexibility, performance in meeting customer deliveries and enhancing supplier selection are merited to increase priority with relatively little change for process technology, quality and environmental practices. Research limitations/implications The sample of survey participants was relatively small, therefore prohibiting an assessment of differences in competitive priorities by sub-sectors of manufacturing SMEs. This was offset by a healthy number of informative, in-depth interviews that provided a richness of examples and insight into the shifting priorities for the sector. Practical implications Clear priorities have emerged around reducing manufacturing costs, being more flexible in manufacturing and improving outward performance relating to customers and suppliers. Originality/value This builds on established manufacturing strategy constructs and points to necessary competitive priority realignment focused on the performance areas listed above

An investigation into the effects of computer integrated manufacturing systems in the productivity of SMEs in Pakistan

The current dynamic and turbulent manufacturing environment has forced companies that compete globally to change their traditional methods of conducting business [Producer to consumer]. Recent developments in manufacturing and business operations have lead to the adoption of Computer Integrated Manufacturing (CIM) technologies that are based on systems and processes that support global competitiveness, especially for Small and Medium Enterprises (SMEs). Organizations and SMEs in particular need to re-evaluate every aspect of their manufacturing strategy and quickly move towards a CIM based environment where manufacturing technologies, business strategies and processes are integrated together. This paper highlights the development of a CIM adoption model that has resulted from empirical work generated from SMEs in Pakistan. The model consists of the parameters such as Top Management Support, System Integration, Marketing, and over all performance

In search of the drivers of high growth in manufacturing SMEs

Though considerable attention in the extant literature has been devoted to growth and performance of firms, there is a dearth of research on high growth firms. Furthermore, the majority of literature in this area focuses on large firms while research on high growth small firms is underdeveloped. This paper investigates the drivers of high growth in manufacturing SMEs. Following a number of focus group interviews with six managing directors of manufacturing firms, a number of drivers of high growth were identified and investigated in a sample of 207 manufacturing SMEs. The results of this study indicate that high growth firms place a greater emphasis on external drivers such as strategic orientation, their operating environment and the use of e-commerce compared with firms having static or declining sales. The analysis shows that high growth firms compete largely on the basis of price. While high growth firms have increased their sales by over 30% during the past three years or longer, it is questionable if manufacturing firms can sustain their competitive advantage without recourse to greater research and development, and innovation in the longer term

How do supply chain management and information systems practices influence operational performance?:Evidence from emerging country SMEs

This study first provides a comparative analysis of the impact of supply chain management (SCM) and information systems (IS) practices on operational performance (OPER) of small- and medium-sized enterprises (SMEs) operating in two neighbouring emerging country markets of Turkey and Bulgaria. Then, we investigate moderating effects of both SCM–IS-linked enablers and inhibitors on the links between SCM and IS practices and OPER of SMEs. To this end, we first empirically identify the underlying dimensions of SCM and IS practices, and SCM–IS-related enabling and inhibiting factors. Second, a series of regression analyses are undertaken to estimate the impact of the study's constructs on OPER of SMEs. The results are discussed comparatively within the contexts of both Turkish and Bulgarian SMEs and beyond. The study makes a significant contribution to the extant literature through obtaining and analysing cross-national survey data of SCM and IS practices in emerging country markets

Strategy dynamics in small to medium-sized enterprises : Evidence from UK manufacturing SMEs

This paper discusses the strategy management in small to medium-sized enterprises. It was presented at the 16th international European operations management association conference in 2009

External managers, family ownership and the scope of SME internationalization

SMEs are important to world business and the majority of SMEs are family firms. Yet some family SMEs are inert, local firms while others are dynamic and international. Do certain governance structures encourage the scale and scope of their internationalization? We jointly apply social capital and corporate governance theories to explain the scope of family SMEs internationalization, and find that professional managers externally recruited from outside the family are important, but only for lower levels of family ownership, suggesting synergistic combinations of ownership and management. It is the combination of external capital with external managers that really works

The role of high-performance people management practices in Industry 4.0: The case of medium-sized Spanish firms

Purpose: This paper wants to build the case for the key role of high-performance people management practices in the development of I4.0 in SMEs. The research upon which this paper is based wants to prove that the consolidation of those practices should be a priority for any company willing to embark in this journey. The paper deals specifically with medium-sized Spanish firms which, on top, are already having significant issues with digitization. Design/methodology: The paper starts by digging into the literature to see how past technologies have impacted productivity, followed by a review of the material available on digitization and Industry 4.0. It moves on to explore the relationship between people management practices, productivity and innovation. Finally, the focus is placed on Spanish medium-sized companies, understanding their current levels of consolidation of high-performance people management practices as well as digitization. With all this information, several propositions are posited for validation using the Delphi methodology. Findings: I4.0 is, at its core, about productivity improvements through business process and business model innovation. People management practices are found to be strongly correlated with both productivity and innovation. It has also been found that Spanish medium-sized firms already have a significant initial gap compared to those of other OECD countries not only in productivity, but also people management practices and digitization. The experts seem to agree on the key role of people management practices and that they should be a high priority for any firm seriously thinking about industry 4.0. This is not to say that strategy or leadership will not play a paramount role in any digital transformation, but to emphasize the fact that the normally-forgotten people management practices will be important enablers in this process. Originality/value: It is believed that this is a topic that has been mostly neglected in the I4.0 literature. In that sense, the findings of this paper could be relevant for small and medium-sized businesses embarking on the industry 4.0 journey. This will entail a significant investment of time and money and, if the key role of people management practices is not on the radar screen, it may have significant implications for the success of those ventures.Peer ReviewedPostprint (published version