Hofstede’s Cultural Dimensions and Tourist Behaviors: A Review and Conceptual Framework

This paper develops a conceptual framework for analyzing tourist behaviors and identifies three categories of behaviors based on the applications of Hofstede’s cultural dimensions and the processes underlying these influences. Our findings indicate that tourist behaviors in the Before-Travel, During-Travel, and After-Travel stages differ significantly in terms of the applicability and process through which Hofstede’s cultural dimensions operate. The results of our analysis suggest three categories of behavioral patterns, namely, “Social Interaction Driven Travel Behaviors,” (SID), “Risk Tendencies Driven Travel Behaviors,” (RTD), and “Collectivity Orientation Driven Travel Behaviors,” (COD). SID relates to the evaluation of travel experiences in the after-travel stage. The dominant cultural values associated with SID are Individualism/Collectivism, Masculinity/Femininity, and Power Distance. These three values act either independently or in pairs or all three together. RTD relates to the consumption of travel products in the during-travel stage, and COD relates to the formation of travel preferences in the before-travel stage. Individualism/Collectivism and Uncertainty Avoidance are associated with both RTD and COD. However, the underlying processes differ for these two categories of travel behaviors. In addition to their independent influences on travel behaviors, these two values associated with RTD and COD also have an interactive effect. For RTD, the Uncertainty Avoidance motive determines the Individualism/Collectivism outcome, whereas, for COD, the opposite is true: the Individualism/Collectivism determines the Uncertainty Avoidance outcome. The paper also discusses the application of a fifth cultural dimension, Confucian Dynamism (short-term versus long-term orientation), for the study of tourists’ behaviors.Hofstede’s cultural dimensions; tourist behaviors; traveller’s behaviors; Confucian Dynamism

From single neurons to social brains

The manufacture of stone tools is an integral part of the human evolutionary trajectory. However, very little research is directed towards the social and cognitive context of the process of manufacture. This article aims to redress this balance by using insights from contemporary neuroscience. Addressing successively more inclusive levels of analysis, we will argue that the relevant unit of analysis when examining the interface between archaeology and neuroscience is not the individual neuron, nor even necessarily the individual brain, but instead the socio-cognitive context in which brains develop and tools are manufactured and used. This context is inextricably linked to the development of unique ontogenetic scheduling, as evidenced by the fossil record of evolving hominin lineages

What do we perceive in a glance of a real-world scene?

What do we see when we glance at a natural scene and how does it change as the glance becomes longer? We asked naive subjects to report in a free-form format what they saw when looking at briefly presented real-life photographs. Our subjects received no specific information as to the content of each stimulus. Thus, our paradigm differs from previous studies where subjects were cued before a picture was presented and/or were probed with multiple-choice questions. In the first stage, 90 novel grayscale photographs were foveally shown to a group of 22 native-English-speaking subjects. The presentation time was chosen at random from a set of seven possible times (from 27 to 500 ms). A perceptual mask followed each photograph immediately. After each presentation, subjects reported what they had just seen as completely and truthfully as possible. In the second stage, another group of naive individuals was instructed to score each of the descriptions produced by the subjects in the first stage. Individual scores were assigned to more than a hundred different attributes. We show that within a single glance, much object- and scene-level information is perceived by human subjects. The richness of our perception, though, seems asymmetrical. Subjects tend to have a propensity toward perceiving natural scenes as being outdoor rather than indoor. The reporting of sensory- or feature-level information of a scene (such as shading and shape) consistently precedes the reporting of the semantic-level information. But once subjects recognize more semantic-level components of a scene, there is little evidence suggesting any bias toward either scene-level or object-level recognition

Machine learning for automatic analysis of affective behaviour

The automated analysis of affect has been gaining rapidly increasing attention by researchers over the past two decades, as it constitutes a fundamental step towards achieving next-generation computing technologies and integrating them into everyday life (e.g. via affect-aware, user-adaptive interfaces, medical imaging, health assessment, ambient intelligence etc.). The work presented in this thesis focuses on several fundamental problems manifesting in the course towards the achievement of reliable, accurate and robust affect sensing systems. In more detail, the motivation behind this work lies in recent developments in the field, namely (i) the creation of large, audiovisual databases for affect analysis in the so-called ''Big-Data`` era, along with (ii) the need to deploy systems under demanding, real-world conditions. These developments led to the requirement for the analysis of emotion expressions continuously in time, instead of merely processing static images, thus unveiling the wide range of temporal dynamics related to human behaviour to researchers. The latter entails another deviation from the traditional line of research in the field: instead of focusing on predicting posed, discrete basic emotions (happiness, surprise etc.), it became necessary to focus on spontaneous, naturalistic expressions captured under settings more proximal to real-world conditions, utilising more expressive emotion descriptions than a set of discrete labels. To this end, the main motivation of this thesis is to deal with challenges arising from the adoption of continuous dimensional emotion descriptions under naturalistic scenarios, considered to capture a much wider spectrum of expressive variability than basic emotions, and most importantly model emotional states which are commonly expressed by humans in their everyday life. In the first part of this thesis, we attempt to demystify the quite unexplored problem of predicting continuous emotional dimensions. This work is amongst the first to explore the problem of predicting emotion dimensions via multi-modal fusion, utilising facial expressions, auditory cues and shoulder gestures. A major contribution of the work presented in this thesis lies in proposing the utilisation of various relationships exhibited by emotion dimensions in order to improve the prediction accuracy of machine learning methods - an idea which has been taken on by other researchers in the field since. In order to experimentally evaluate this, we extend methods such as the Long Short-Term Memory Neural Networks (LSTM), the Relevance Vector Machine (RVM) and Canonical Correlation Analysis (CCA) in order to exploit output relationships in learning. As it is shown, this increases the accuracy of machine learning models applied to this task. The annotation of continuous dimensional emotions is a tedious task, highly prone to the influence of various types of noise. Performed real-time by several annotators (usually experts), the annotation process can be heavily biased by factors such as subjective interpretations of the emotional states observed, the inherent ambiguity of labels related to human behaviour, the varying reaction lags exhibited by each annotator as well as other factors such as input device noise and annotation errors. In effect, the annotations manifest a strong spatio-temporal annotator-specific bias. Failing to properly deal with annotation bias and noise leads to an inaccurate ground truth, and therefore to ill-generalisable machine learning models. This deems the proper fusion of multiple annotations, and the inference of a clean, corrected version of the ``ground truth'' as one of the most significant challenges in the area. A highly important contribution of this thesis lies in the introduction of Dynamic Probabilistic Canonical Correlation Analysis (DPCCA), a method aimed at fusing noisy continuous annotations. By adopting a private-shared space model, we isolate the individual characteristics that are annotator-specific and not shared, while most importantly we model the common, underlying annotation which is shared by annotators (i.e., the derived ground truth). By further learning temporal dynamics and incorporating a time-warping process, we are able to derive a clean version of the ground truth given multiple annotations, eliminating temporal discrepancies and other nuisances. The integration of the temporal alignment process within the proposed private-shared space model deems DPCCA suitable for the problem of temporally aligning human behaviour; that is, given temporally unsynchronised sequences (e.g., videos of two persons smiling), the goal is to generate the temporally synchronised sequences (e.g., the smile apex should co-occur in the videos). Temporal alignment is an important problem for many applications where multiple datasets need to be aligned in time. Furthermore, it is particularly suitable for the analysis of facial expressions, where the activation of facial muscles (Action Units) typically follows a set of predefined temporal phases. A highly challenging scenario is when the observations are perturbed by gross, non-Gaussian noise (e.g., occlusions), as is often the case when analysing data acquired under real-world conditions. To account for non-Gaussian noise, a robust variant of Canonical Correlation Analysis (RCCA) for robust fusion and temporal alignment is proposed. The model captures the shared, low-rank subspace of the observations, isolating the gross noise in a sparse noise term. RCCA is amongst the first robust variants of CCA proposed in literature, and as we show in related experiments outperforms other, state-of-the-art methods for related tasks such as the fusion of multiple modalities under gross noise. Beyond private-shared space models, Component Analysis (CA) is an integral component of most computer vision systems, particularly in terms of reducing the usually high-dimensional input spaces in a meaningful manner pertaining to the task-at-hand (e.g., prediction, clustering). A final, significant contribution of this thesis lies in proposing the first unifying framework for probabilistic component analysis. The proposed framework covers most well-known CA methods, such as Principal Component Analysis (PCA), Linear Discriminant Analysis (LDA), Locality Preserving Projections (LPP) and Slow Feature Analysis (SFA), providing further theoretical insights into the workings of CA. Moreover, the proposed framework is highly flexible, enabling novel CA methods to be generated by simply manipulating the connectivity of latent variables (i.e. the latent neighbourhood). As shown experimentally, methods derived via the proposed framework outperform other equivalents in several problems related to affect sensing and facial expression analysis, while providing advantages such as reduced complexity and explicit variance modelling.Open Acces

Directional adposition use in English, Swedish and Finnish

Directional adpositions such as to the left of describe where a Figure is in relation to a Ground. English and Swedish directional adpositions refer to the location of a Figure in relation to a Ground, whether both are static or in motion. In contrast, the Finnish directional adpositions edellä (in front of) and jäljessä (behind) solely describe the location of a moving Figure in relation to a moving Ground (Nikanne, 2003). When using directional adpositions, a frame of reference must be assumed for interpreting the meaning of directional adpositions. For example, the meaning of to the left of in English can be based on a relative (speaker or listener based) reference frame or an intrinsic (object based) reference frame (Levinson, 1996). When a Figure and a Ground are both in motion, it is possible for a Figure to be described as being behind or in front of the Ground, even if neither have intrinsic features. As shown by Walker (in preparation), there are good reasons to assume that in the latter case a motion based reference frame is involved. This means that if Finnish speakers would use edellä (in front of) and jäljessä (behind) more frequently in situations where both the Figure and Ground are in motion, a difference in reference frame use between Finnish on one hand and English and Swedish on the other could be expected. We asked native English, Swedish and Finnish speakers’ to select adpositions from a language specific list to describe the location of a Figure relative to a Ground when both were shown to be moving on a computer screen. We were interested in any differences between Finnish, English and Swedish speakers. All languages showed a predominant use of directional spatial adpositions referring to the lexical concepts TO THE LEFT OF, TO THE RIGHT OF, ABOVE and BELOW. There were no differences between the languages in directional adpositions use or reference frame use, including reference frame use based on motion. We conclude that despite differences in the grammars of the languages involved, and potential differences in reference frame system use, the three languages investigated encode Figure location in relation to Ground location in a similar way when both are in motion. Levinson, S. C. (1996). Frames of reference and Molyneux’s question: Crosslingiuistic evidence. In P. Bloom, M.A. Peterson, L. Nadel & M.F. Garrett (Eds.) Language and Space (pp.109-170). Massachusetts: MIT Press. Nikanne, U. (2003). How Finnish postpositions see the axis system. In E. van der Zee & J. Slack (Eds.), Representing direction in language and space. Oxford, UK: Oxford University Press. Walker, C. (in preparation). Motion encoding in language, the use of spatial locatives in a motion context. Unpublished doctoral dissertation, University of Lincoln, Lincoln. United Kingdo

Movies and meaning: from low-level features to mind reading

When dealing with movies, closing the tremendous discontinuity between low-level features and the richness of semantics in the viewers' cognitive processes, requires a variety of approaches and different perspectives. For instance when attempting to relate movie content to users' affective responses, previous work suggests that a direct mapping of audio-visual properties into elicited emotions is difficult, due to the high variability of individual reactions. To reduce the gap between the objective level of features and the subjective sphere of emotions, we exploit the intermediate representation of the connotative properties of movies: the set of shooting and editing conventions that help in transmitting meaning to the audience. One of these stylistic feature, the shot scale, i.e. the distance of the camera from the subject, effectively regulates theory of mind, indicating that increasing spatial proximity to the character triggers higher occurrence of mental state references in viewers' story descriptions. Movies are also becoming an important stimuli employed in neural decoding, an ambitious line of research within contemporary neuroscience aiming at "mindreading". In this field we address the challenge of producing decoding models for the reconstruction of perceptual contents by combining fMRI data and deep features in a hybrid model able to predict specific video object classes