Target Apps Selection: Towards a Unified Search Framework for Mobile Devices

With the recent growth of conversational systems and intelligent assistants such as Apple Siri and Google Assistant, mobile devices are becoming even more pervasive in our lives. As a consequence, users are getting engaged with the mobile apps and frequently search for an information need in their apps. However, users cannot search within their apps through their intelligent assistants. This requires a unified mobile search framework that identifies the target app(s) for the user's query, submits the query to the app(s), and presents the results to the user. In this paper, we take the first step forward towards developing unified mobile search. In more detail, we introduce and study the task of target apps selection, which has various potential real-world applications. To this aim, we analyze attributes of search queries as well as user behaviors, while searching with different mobile apps. The analyses are done based on thousands of queries that we collected through crowdsourcing. We finally study the performance of state-of-the-art retrieval models for this task and propose two simple yet effective neural models that significantly outperform the baselines. Our neural approaches are based on learning high-dimensional representations for mobile apps. Our analyses and experiments suggest specific future directions in this research area.Comment: To appear at SIGIR 201

R2-D2: ColoR-inspired Convolutional NeuRal Network (CNN)-based AndroiD Malware Detections

The influence of Deep Learning on image identification and natural language processing has attracted enormous attention globally. The convolution neural network that can learn without prior extraction of features fits well in response to the rapid iteration of Android malware. The traditional solution for detecting Android malware requires continuous learning through pre-extracted features to maintain high performance of identifying the malware. In order to reduce the manpower of feature engineering prior to the condition of not to extract pre-selected features, we have developed a coloR-inspired convolutional neuRal networks (CNN)-based AndroiD malware Detection (R2-D2) system. The system can convert the bytecode of classes.dex from Android archive file to rgb color code and store it as a color image with fixed size. The color image is input to the convolutional neural network for automatic feature extraction and training. The data was collected from Jan. 2017 to Aug 2017. During the period of time, we have collected approximately 2 million of benign and malicious Android apps for our experiments with the help from our research partner Leopard Mobile Inc. Our experiment results demonstrate that the proposed system has accurate security analysis on contracts. Furthermore, we keep our research results and experiment materials on http://R2D2.TWMAN.ORG.Comment: Verison 2018/11/15, IEEE BigData 2018, Seattle, WA, USA, Dec 10-13, 2018. (Accepted

Spott : on-the-spot e-commerce for television using deep learning-based video analysis techniques

Spott is an innovative second screen mobile multimedia application which offers viewers relevant information on objects (e.g., clothing, furniture, food) they see and like on their television screens. The application enables interaction between TV audiences and brands, so producers and advertisers can offer potential consumers tailored promotions, e-shop items, and/or free samples. In line with the current views on innovation management, the technological excellence of the Spott application is coupled with iterative user involvement throughout the entire development process. This article discusses both of these aspects and how they impact each other. First, we focus on the technological building blocks that facilitate the (semi-) automatic interactive tagging process of objects in the video streams. The majority of these building blocks extensively make use of novel and state-of-the-art deep learning concepts and methodologies. We show how these deep learning based video analysis techniques facilitate video summarization, semantic keyframe clustering, and (similar) object retrieval. Secondly, we provide insights in user tests that have been performed to evaluate and optimize the application's user experience. The lessons learned from these open field tests have already been an essential input in the technology development and will further shape the future modifications to the Spott application

Mobile app recommendations using deep learning and big data

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRMRecommender systems were first introduced to solve information overload problems in enterprises. Over the last decades, recommender systems have found applications in several major websites related to e-commerce, music and video streaming, travel and movie sites, social media and mobile app stores. Several methods have been proposed over the years to build recommender systems. The most popular approaches are based on collaborative filtering techniques, which leverage the similarities between consumer tastes. But the current state of the art in recommender systems is deep-learning methods, which can leverage not only item consumption data but also content, context, and user attributes. Mobile app stores generate data with Big Data properties from app consumption data, behavioral, geographic, demographic, social network and user-generated content data, which includes reviews, comments and search queries. In this dissertation, we propose a deep-learning architecture for recommender systems in mobile app stores that leverage most of these data sources. We analyze three issues related to the impact of the data sources, the impact of embedding layer pretraining and the efficiency of using Kernel methods to improve app scoring at a Big Data scale. An experiment is conducted on a Portuguese Android app store. Results suggest that models can be improved by combining structured and unstructured data. The results also suggest that embedding layer pretraining is essential to obtain good results. Some evidence is provided showing that Kernel-based methods might not be efficient when deployed in Big Data contexts

Characterizing Location-based Mobile Tracking in Mobile Ad Networks

Mobile apps nowadays are often packaged with third-party ad libraries to monetize user data