Exploring the query halo effect in site search : leading people to longer queries

People tend to type short queries, however, the belief is that longer queries are more effective. Consequently, a number of attempts have been made to encourage and motivate people to enter longer queries. While most have failed, a recent attempt - conducted in a laboratory setup - in which the query box has a halo or glow effect, that changes as the query becomes longer, has been shown to increase query length by one term, on average. In this paper, we test whether a similar increase is observed when the same component is deployed in a production system for site search and used by real end users. To this end, we conducted two separate experiments, where the rate at which the color changes in the halo were varied. In both experiments users were assigned to one of two conditions: halo and no-halo. The experiments were ran over a fifty day period with 3,506 unique users submitting over six thousand queries. In both experiments, however, we observed no significant difference in query length. We also did not find longer queries to result in greater retrieval performance. While, we did not reproduce the previous findings, our results indicate that the query halo effect appears to be sensitive to performance and task, limiting its applicability to other contexts

Why People Search for Images using Web Search Engines

What are the intents or goals behind human interactions with image search engines? Knowing why people search for images is of major concern to Web image search engines because user satisfaction may vary as intent varies. Previous analyses of image search behavior have mostly been query-based, focusing on what images people search for, rather than intent-based, that is, why people search for images. To date, there is no thorough investigation of how different image search intents affect users' search behavior. In this paper, we address the following questions: (1)Why do people search for images in text-based Web image search systems? (2)How does image search behavior change with user intent? (3)Can we predict user intent effectively from interactions during the early stages of a search session? To this end, we conduct both a lab-based user study and a commercial search log analysis. We show that user intents in image search can be grouped into three classes: Explore/Learn, Entertain, and Locate/Acquire. Our lab-based user study reveals different user behavior patterns under these three intents, such as first click time, query reformulation, dwell time and mouse movement on the result page. Based on user interaction features during the early stages of an image search session, that is, before mouse scroll, we develop an intent classifier that is able to achieve promising results for classifying intents into our three intent classes. Given that all features can be obtained online and unobtrusively, the predicted intents can provide guidance for choosing ranking methods immediately after scrolling

Understanding Mobile Search Task Relevance and User Behaviour in Context

Improvements in mobile technologies have led to a dramatic change in how and when people access and use information, and is having a profound impact on how users address their daily information needs. Smart phones are rapidly becoming our main method of accessing information and are frequently used to perform `on-the-go' search tasks. As research into information retrieval continues to evolve, evaluating search behaviour in context is relatively new. Previous research has studied the effects of context through either self-reported diary studies or quantitative log analysis; however, neither approach is able to accurately capture context of use at the time of searching. In this study, we aim to gain a better understanding of task relevance and search behaviour via a task-based user study (n=31) employing a bespoke Android app. The app allowed us to accurately capture the user's context when completing tasks at different times of the day over the period of a week. Through analysis of the collected data, we gain a better understanding of how using smart phones on the go impacts search behaviour, search performance and task relevance and whether or not the actual context is an important factor.Comment: To appear in CHIIR 2019 in Glasgow, U

Deeper Text Understanding for IR with Contextual Neural Language Modeling

Neural networks provide new possibilities to automatically learn complex language patterns and query-document relations. Neural IR models have achieved promising results in learning query-document relevance patterns, but few explorations have been done on understanding the text content of a query or a document. This paper studies leveraging a recently-proposed contextual neural language model, BERT, to provide deeper text understanding for IR. Experimental results demonstrate that the contextual text representations from BERT are more effective than traditional word embeddings. Compared to bag-of-words retrieval models, the contextual language model can better leverage language structures, bringing large improvements on queries written in natural languages. Combining the text understanding ability with search knowledge leads to an enhanced pre-trained BERT model that can benefit related search tasks where training data are limited.Comment: In proceedings of SIGIR 201

Classification of index partitions to boost XML query performance

XML query optimization continues to occupy considerable research effort due to the increasing usage of XML data. Despite many innovations over recent years, XML databases struggle to compete with more traditional database systems. Rather than using node indexes, some efforts have begun to focus on creating partitions of nodes within indexes. The motivation is to quickly eliminate large sections of the XML tree based on the partition they occupy. In this research, we present one such partition index that is unlike current approaches in how it determines size and number of these partitions. Furthermore, we provide a process for compacting the index and reducing the number of node access operations in order to optimize XML queries

What Users Ask a Search Engine: Analyzing One Billion Russian Question Queries

We analyze the question queries submitted to a large commercial web search engine to get insights about what people ask, and to better tailor the search results to the users’ needs. Based on a dataset of about one billion question queries submitted during the year 2012, we investigate askers’ querying behavior with the support of automatic query categorization. While the importance of question queries is likely to increase, at present they only make up 3–4% of the total search traffic. Since questions are such a small part of the query stream and are more likely to be unique than shorter queries, clickthrough information is typically rather sparse. Thus, query categorization methods based on the categories of clicked web documents do not work well for questions. As an alternative, we propose a robust question query classification method that uses the labeled questions from a large community question answering platform (CQA) as a training set. The resulting classifier is then transferred to the web search questions. Even though questions on CQA platforms tend to be different to web search questions, our categorization method proves competitive with strong baselines with respect to classification accuracy. To show the scalability of our proposed method we apply the classifiers to about one billion question queries and discuss the trade-offs between performance and accuracy that different classification models offer. Our findings reveal what people ask a search engine and also how this contrasts behavior on a CQA platform