What are the intents or goals behind human interactions with image search
engines? Knowing why people search for images is of major concern to Web image
search engines because user satisfaction may vary as intent varies. Previous
analyses of image search behavior have mostly been query-based, focusing on
what images people search for, rather than intent-based, that is, why people
search for images. To date, there is no thorough investigation of how different
image search intents affect users' search behavior.
In this paper, we address the following questions: (1)Why do people search
for images in text-based Web image search systems? (2)How does image search
behavior change with user intent? (3)Can we predict user intent effectively
from interactions during the early stages of a search session? To this end, we
conduct both a lab-based user study and a commercial search log analysis.
We show that user intents in image search can be grouped into three classes:
Explore/Learn, Entertain, and Locate/Acquire. Our lab-based user study reveals
different user behavior patterns under these three intents, such as first click
time, query reformulation, dwell time and mouse movement on the result page.
Based on user interaction features during the early stages of an image search
session, that is, before mouse scroll, we develop an intent classifier that is
able to achieve promising results for classifying intents into our three intent
classes. Given that all features can be obtained online and unobtrusively, the
predicted intents can provide guidance for choosing ranking methods immediately
after scrolling