Where to Go on Your Next Trip? Optimizing Travel Destinations Based on User Preferences

Recommendation based on user preferences is a common task for e-commerce websites. New recommendation algorithms are often evaluated by offline comparison to baseline algorithms such as recommending random or the most popular items. Here, we investigate how these algorithms themselves perform and compare to the operational production system in large scale online experiments in a real-world application. Specifically, we focus on recommending travel destinations at Booking.com, a major online travel site, to users searching for their preferred vacation activities. To build ranking models we use multi-criteria rating data provided by previous users after their stay at a destination. We implement three methods and compare them to the current baseline in Booking.com: random, most popular, and Naive Bayes. Our general conclusion is that, in an online A/B test with live users, our Naive-Bayes based ranker increased user engagement significantly over the current online system.Comment: 6 pages, 2 figures in SIGIR 2015, SIRIP Symposium on IR in Practic

A Personalised Ranking Framework with Multiple Sampling Criteria for Venue Recommendation

Recommending a ranked list of interesting venues to users based on their preferences has become a key functionality in Location-Based Social Networks (LBSNs) such as Yelp and Gowalla. Bayesian Personalised Ranking (BPR) is a popular pairwise recommendation technique that is used to generate the ranked list of venues of interest to a user, by leveraging the user's implicit feedback such as their check-ins as instances of positive feedback, while randomly sampling other venues as negative instances. To alleviate the sparsity that affects the usefulness of recommendations by BPR for users with few check-ins, various approaches have been proposed in the literature to incorporate additional sources of information such as the social links between users, the textual content of comments, as well as the geographical location of the venues. However, such approaches can only readily leverage one source of additional information for negative sampling. Instead, we propose a novel Personalised Ranking Framework with Multiple sampling Criteria (PRFMC) that leverages both geographical influence and social correlation to enhance the effectiveness of BPR. In particular, we apply a multi-centre Gaussian model and a power-law distribution method, to capture geographical influence and social correlation when sampling negative venues, respectively. Finally, we conduct comprehensive experiments using three large-scale datasets from the Yelp, Gowalla and Brightkite LBSNs. The experimental results demonstrate the effectiveness of fusing both geographical influence and social correlation in our proposed PRFMC framework and its superiority in comparison to BPR-based and other similar ranking approaches. Indeed, our PRFMC approach attains a 37% improvement in MRR over a recently proposed approach that identifies negative venues only from social links

Equality of Voice: Towards Fair Representation in Crowdsourced Top-K Recommendations

To help their users to discover important items at a particular time, major websites like Twitter, Yelp, TripAdvisor or NYTimes provide Top-K recommendations (e.g., 10 Trending Topics, Top 5 Hotels in Paris or 10 Most Viewed News Stories), which rely on crowdsourced popularity signals to select the items. However, different sections of a crowd may have different preferences, and there is a large silent majority who do not explicitly express their opinion. Also, the crowd often consists of actors like bots, spammers, or people running orchestrated campaigns. Recommendation algorithms today largely do not consider such nuances, hence are vulnerable to strategic manipulation by small but hyper-active user groups. To fairly aggregate the preferences of all users while recommending top-K items, we borrow ideas from prior research on social choice theory, and identify a voting mechanism called Single Transferable Vote (STV) as having many of the fairness properties we desire in top-K item (s)elections. We develop an innovative mechanism to attribute preferences of silent majority which also make STV completely operational. We show the generalizability of our approach by implementing it on two different real-world datasets. Through extensive experimentation and comparison with state-of-the-art techniques, we show that our proposed approach provides maximum user satisfaction, and cuts down drastically on items disliked by most but hyper-actively promoted by a few users.Comment: In the proceedings of the Conference on Fairness, Accountability, and Transparency (FAT* '19). Please cite the conference versio