Marketing

Marketing is a human activity aimed at customer satisfaction through exchange. The main objective of the course is a formation of a system of knowledge about the nature and content marketing as a philosophy of business activity in the market economy and competition in preparation for the adoption of qualified decisions in marketing

Challenges and potential of the Semantic Web for tourism

The paper explores tourism challenges and potential of the Semantic Web from a theoretical and industry perspective. It first examines tourism business networks and explores a main theme of network interoperability - data standards- followed by technology deficiencies of Web 1.0 and 2.0 and Semantic Web solutions. It then explicates Semantic opportunities and challenges for tourism, including an industry perspective through a qualitative approach. Industry leaders considered that the new Web era was imminent and heralded benefits for supply and demand side interoperability, although management and technical challenges could impede progress and delay realisation

From Nascar to Cirque du Soleil: Lessons in Audience Development

Examines marketing trends and principles in entertainment and performance. Case studies include nonprofit arts organizations, mega-concert promoters, for-profit entertainment conglomerates, sports promoters and religious organizations

Multi-channel customer management: A case study in Egypt

Channel management is one CRM systems component much influenced by the behaviour of customers in relation to the implementation and use of channel management CRM component. The consumers’ behaviours, preferences, perceptions and expectations are crucial for the implementation and use of channel management. Customers’ contact with the organization’s multi-channels can occur at several touch points through out customer lifecycle. Customers’ behaviours may be differentiated according to the individual or micro level, but it might also differ at an ecological or macro level of analysis (Ramaseshan et al., 2006). In this paper the author has conducted a case study in Egypt to analyze customers’ behaviours at a macro level and customers channel choices, through out the customer lifecycle. The author has used a Structurational Analysis model (Ali and Brooks, 2008) to identify the cultural factors (Ali, et al. 2008) that influence the multi-channel customer management in Egypt

Cultural aspects of multi-channel customer management: a case study in Egypt

Channel management is one CRM systems component much influenced by the behaviour of customers in relation to the implementation and use of channel management CRM component. The consumers’ behaviours, preferences, perceptions and expectations are crucial for the implementation and use of channel management. Customers’ contact with the organization’s multi-channels can occur at several touch points through out customer lifecycle. Customers’ behaviours may be differentiated according to the individual or micro level, but it might also differ at an ecological or macro level of analysis (Ramaseshan et al., 2006). In this paper the author has conducted a case study in Egypt to analyze customers’ behaviours at a macro level and customers channel choices, through out the customer lifecycle. The author has used a Structurational Analysis model (Ali and Brooks, 2008) to identify the cultural factors (Ali, et al. 2008) that influence the multi-channel customer management in Egypt

Cultural aspects of multi-channel customer management: A UK case study

Channel management is one CRM systems component much influenced by the behaviour of customers in relation to its implementation and use. The consumers’ behaviours, preferences, perceptions and expectations are crucial for the implementation and use of channel management. Customers’ contact with the organization’s multi-channels can occur at several touch points throughout the customer lifecycle. Customers’ behaviours may be differentiated according to the individual or micro level, but it might also differ at an ecological or macro level of analysis (Ramaseshan et al., 2006). In this paper the authors have conducted a case study in the UK to analyze customers’ behaviours at a macro level and customers channel choices, through out the customer lifecycle. The authors have used a Structurational Analysis model (Ali and Brooks, 2008) to identify the cultural factors (Ali, et al. 2008a) that influence multi-channel customer management in the UK

Theme city or gated community - images of future cities

The future of the cities has been under discussion since the first city. It has been typical in every civilisation and era to hope for a better city. Creek philosopher Platon created image of future city where all men were equal and the city was ruled by philosophers minds. Many philosopher or later social scientist have ended up to similar "hope to be city". The form and type of the better city has depended from creators of those future city images. The creators have had their future city images made through their own political, ideological, religious or other principles. In the recent discussion on the national or international level it has been common to have those images of the future cities divided in only two categories: "it''s gonna be either small or big city", "it''s gonna be either well balanced or polarising city development", "it''s gonna be either dying or competitive city", etc. The varying images of future cities are missed but yet still not noticed. The future of the cities is made by varying creators/factors/composers. Happening development is to be made by common evolution of societies, changing structures of infrastructure, public sector and work, international trades and markets, or natural catastrophes or wars. Or they are made by cities (their managers, developers, citizens, city marketing units, etc.) themselves. The images of future cities can be developed by many ways. These images are born in the minds of common people while they follow the ongoing evolution of the globe, nations, nature, cities etc. - both in international and local level. Or the images of future cities are made especially for some particular purpose. Movies such as "Matrix", "Blade Runner" and "12 Monkeys" present their writers and directors view to the possible future. City marketing units try to create fancy images of their city now and in the future - when all the aims of the city developers are to be full fill the needs of the most wanted citizens. The aim of the paper is to present six different type of possible future cities: "Theme city", "Urban village", "Gated community", "Multicultural city", "Network city" and "Ecological city". There are many more future images of the cities presented in studies of the cities and in other literature. These six different city types are introduced shortly - basic elements and features.