Pornography and erotica: Definitions and Prevalence

In this paper, we offer some observations regarding the sex industry, in particular the pornography and erotica sectors. Marketing literature observing pornography and erotica is scant. We find that following exponential growth of the sex industry (given use of the Internet) an evaluation of consumer behaviour and marketing practices is justified. In order to begin a study of these industry sectors, we find it necessary to define both pornography and erotica. Following the development of definitions, we consider these industries from a marketing perspective in the hope that we may encourage research into these areas

Improvement of Internet marketing campaign in Chinese company --planning design

Needs and Problems: As the Internet marketing is a new concept in China, it is still not very well organized now. People are doing Internet Marketing in some wrong way as following: 1. People don’t catch the concept of Internet marketing very well, even in a wrong way. 2. Internet marketing has not been combined very well with traditional marketing ways. 3. People might not have a full-blown idea on designing a very-well-organized Internet marketing campaign. Goals: Because of the situations mentioned before, the Chinese Internet Marketing is not in the right way now. Based on this, my diploma work is going to investigate the situation and to help the enterprises to get a proper, full-sale understanding of Internet Marketing, according to the Chinese actuality; through analysis the cases to get the good and effective practices under Chinese situation.IMPROVEMENT OF INTERNET MARKETING CAMPAIGN IN CHINESE COMPANY --PLANNING DESIGN ZHANGNAN F.No 85507

PROPOSAL FOR A STEP OF SELECTION SUPPORT OF BEST PRACTICES FOR THE PILOTING OF THE E-MARKETING PROJECTS

With 1.8 billion investments on the web in the first semester of 2008, being 14.7% of publicity investments , E-marketing is a discipline which is in the middle of media strategies. However, the evolutions of internet and of e-marketing tools have developed a discipline becoming increasingly complex to understand.Although there are still many different methods of piloting, essentially based on the measure via the discipline of the Web Analytics, it’s difficult today to predict e-marketing actions to set up to make fluctuate key performance indicators of web site and active e-marketing lever statistic auditing solution. However it is starting from these indicators that success is measured and that the profits of the online activities are maximized. Thus we propose through this article, a method of qualification of the Best Practices in order to assist the online marketers in the choice and the selection of those to improve the performance of a site and associated actions E-Marketing.e-Marketing, best practices, technological watch, innovative indicators, knowledge management, decision making.

The History of Marketing Tools, their Big Moments, and their Future

As technology progresses, the tools people use to market products and ideas change. Starting with one of the earliest forms of marketing tools the newspaper, we have seen how marketing practices change with technology. The newspaper led to catalogs, the radio led to television, then along came the internet creating vast opportunities for marketing. The internet created a revolution of marketing and is in competition with all these other mediums. The internet has also gave birth to new forms of marketing like social media marketing and creating a bigger impact with influencer/word of mouth marketing. Many of the biggest moments in marketing history can be traced back to several of these marketing tools changing the way things are done, leading to future forms of marketing because of the changes in technology

Investigating Internet Channel Opportunities and Challenges: Managers\u27 Experiences Across Five Industries

Based upon a multiple-case methodology consisting of in-depth interviews with senior managers at five nationally recognized firms, the authors offer insights into how and to what extent these firms incorporate the Internet with existing business models and channel strategies. Opportunities to these firms include using the Internet to leverage information, initiate direct-to-consumer marketing practices, and enhance value-chain efficiencies. Challenges to successful incorporation of the Internet as a marketing medium include channel conflict, product characteristics, and intra-firm coordination. These findings provide insights into the complexity facing managers as they attempt to incorporate the Internet within existing business models and illustrate how business strategy involving the Internet must be developed in concert with existing business practices, structures, and relationships

Risk perceptions in Japanese SMEs:the role of Internet marketing capabilities in firm performance

Internet plays a very important role for the success of small- and medium-sized enterprises (SMEs). Many Japanese SMEs are risk-averse in adopting technological innovation such as the Internet. Others, despite these risk-related business norms, recognize the importance of technology and develop and deploy Internet marketing technology to compete in the current competitive environment. Drawing upon these contradicting practices among Japanese SMEs, this study investigates how Japanese SMEs risk perception impacts on the deployment of Internet marketing capabilities, the relationships between perception of risk, international mind-set, business networks, Internet marketing capabilities, and firm performance. This study makes two contributions. Firstly, there has been limited research investigating how Internet-related capabilities impact on firms’ performance. Secondly, there are few Internet-related studies in Japan. Thus, our emphasis on key antecedents and outcomes of Internet marketing capabilities among Japanese SMEs contributes significantly to our understanding of this unique contextual setting. The findings also provide some insights to managers/owners of Japanese SMEs that lower risk perception fosters adoption of the Internet and combined with other resources creates Internet marketing capabilities which results in higher performance

Internets Influence On The Marketing Activities Of South African Companies

Although research studies regarding the Internets impact on marketing conducted in the past in different countries and at different times produced quite similar trends in responses, advances in Internet technologies and the increased Internet usage necessitated reinvestigating marketers perceptions as to the changes in marketing practices brought about by the Internet. This study sought to determine the South African marketing practitioners perceptions of the Internets influence on the practice of marketing in 2011 and compare these perceptions with those of marketers in Australia 2001 and Iran 2005.A cross-industry survey of the marketing practitioners at the top 100 companies listed on the Johannesburg Stock Exchange in South Africa was conducted by means of a self-administered questionnaire. Questionnaires were sent via e-mail to those marketing practitioners from whom telephonic permission had been obtained.The findings indicate that South African marketers perceive the Internet to have changed the way companies conceptualise their marketing activities, define their markets, and create value. This study contributes to the practice of marketing by outlining the potential uses of the Internet in marketing and indicating trends across three countries and time periods

The Website Design and the Internet Site Marketing Practices of Upscale and Luxury Hotels in Turkey

Cataloged from PDF version of article.Internet with current and emerging multimedia features provides ample opportunities and particularly useful for dealing with intangible nature of the service, and transforming marketing mix variables to capitalize on the informational and transactional potential of the Internet, and to gain a competitive advantage. This study utilizes content analysis to analyze the websites of a select group (4- and 5-star) of hotels in Turkey in terms of site design characteristics (interactivity, navigation, and functionality) and site marketing practices on the Internet. This study also investigates variations in design and use of marketing elements on the Internet based on hotel type (4- and 5-star resort and transient hotels). The findings showed that the hotels in Turkey are not utilizing the Internet to its full potential and effectively e-marketing their hotels regardless of the hotel type. © 2004 Elsevier Ltd. All rights reserved

Deceptive Marketing

Deceptive marketing is the use of inaccurate or false information to catch the attention of the user through the usage of misleading information to coax purchaser into a business transaction that will unusual be beneficial to the consumer but advantageous to the one that doing the deceptive advertising (Peter & Olson, 2010). Deceptive marketing has been marked in the literature which give an authority view about deception in marketing (Wilkins et al., 2016). Deceptive marketing is also a untrue claims or fake news about a firm’s products by competing firms can be understood in the context of misleading in marketing and unethical business practices and understanding the effects of unethical marketing is important, given that negative information is often more important to buyers than positive information and that firms can easily begin misleading marketing on the internet, especially through social media (Song et al., 2017). The requirement for a description of deceit in spreading is a long way from another concern (Ullah & Hussain, 2015). Overstatement of product quality is same as misleading facts about the product which it can be a structure of false praise. Whether and how much deceptive advertising impacts utilization is uncertain a reasoning because firms can counter-advertise to reveal deceptive assert by their opponents and consumers may be understood to ignore overstate declarations. Advertising in common and deceptive advertising in specific can be united, grow total utilization or ruthless, grow in demand share at the cost of opponents, or both

Healthcare Marketing On The Internet: A Review Of On-Going Concerns

There is no doubt that the Internet has proven itself to be the most powerful vehicle for distributing information to millions of individuals.  After all, it is interactive, user-controlled, and provides a means for communication detailed information across a vast spectrum of topics.  When the topic is healthcare marketing, its popularity becomes even more eminent.  There are over 25,000 Internet health sites and this number is climbing rapidly.  On the other hand, there are many who are concerned about the healthcare marketing practices on the Internet.  One of the basic premises of these concerns is based on the questionable accuracy of the information on the Internet and the crucial impact of this lack of accuracy when the information is about healthcare.  This paper proposes various research propositions to understand the nature of these concerns and the potential future of healthcare marketing efforts on the Internet.  It is hoped that future inquiries of these propositions and the ones alike provide a better understanding of the required components of the upcoming healthcare marketing strategies