Remembering today tomorrow: exploring the human-centred design of digital mementos

This paper describes two-part research exploring the context for and human-centred design of ‘digital mementos’, as an example of technology for reflection on personal experience(in this case, autobiographical memories). Field studies into families’ use of physical and digital objects for remembering provided a rich understanding of associated user needs and human values, and suggested properties for ‘digital mementos’ such as being ‘not like work’, discoverable and fun. In a subsequent design study, artefacts were devised to express these features and develop the understanding of needs and values further via discussion with groups of potential ‘users’. ‘Critical artefacts’(the products of Critical Design)were used to enable participants to envisage broader possibilities for social practices and applications of technology in the context of personal remembering, and thus to engage in the design of novel devices and systems relevant to their lives. Reflection was a common theme in the work, being what the digital mementos were designed to afford and the mechanism by which the design activity progressed. Ideas for digital mementos formed the output of this research and expressed the designer’s and researcher’s understanding of participants’ practices and needs, and the human values that underlie them and, in doing so, suggest devices and systems that go beyond usability to support a broader conception of human activity

Shaping Metrics for HEI Cultural Engagement - Knowledge Transfer

An application was submitted to the Arts and Humanities Research Council (AHRC) for support for a project that would identify and define activities deemed relevant to Knowledge Transfer (KT) - Cultural Engagement (CE), and propose appropriate means to evaluate them. It was acknowledged from the outset that efforts at agreeing “metrics” for the impact of such activities had been attempted before, albeit with limited success. (One such notable example has been lately provided by the Higher Education and Business Community Interaction Survey (HEBCIS) which has collected some data on social, community, and cultural engagement for some years; however, the robustness and consistency of the data for these purposes have often been questioned.

WHAT WE REMEMBER FROM SOCIAL MEDIA. MEMORY OF ADVERTISEMENTS ON SOCIAL MEDIA WEBSITES – A RESEARCH IN THE PARADIGM OF BACKWARD FRAMING

For many years human memory and its character has been the area of research interests of neurologists, psychologists and psychiatrists. Importantly, proper understanding of how our memory works is an issue that is significant from cognitive point of view and also for promotion and advertising specialists. In order to achieve the objectives of marketing communications – informational, persuasive and competitive objectives – an advertising addressee has to rightly read, remember and recall an advertisement in the phase of making the purchase decision. This process is exposed to endogenous and exogenous noises and distortions. One of the most intriguing types of memory errors is a situation, where previous experience is distorted by the information coming later on (retroactive interference). This phenomenon is being researched in the paradigm of backward framing. Works on this type of memory distortions were pioneered by Braun with co-researchers (e.g. Braun, Zaltman, 1997; Braun-LaTour, LaTour, 2005). In Poland, research on the impact of emotions on the evaluation and memory of advertisements were conducted i.a. by. A. Grochowska and A. Falkowski (2008). The source literature cites many examples of research on traditional advertising carried out in the paradigm of backward framing (i.a.. Kamins, Marks 1987; C. Hu, S. Cole, 2016, Falkowski 2017). However, there is a cognitive gap in case of this type of research being carried out in the internet environment. In case of online marketing communications, one should particularly note the promotional activities carried out on social media websites. Such communication, whose share in the market grows year by year, is characterized by certain specificity. It may be of great importance for memory and evaluation of advertisements published by that channel. In particular, they include: displaying advertisements in the form of “suggested posts”, which are additionally recommended by friends, interlarding promotional contents in memories and updates of friends displayed in news feed. The main purpose of the research being presented herein is checking how recommendations of friends and famous persons affect memory and evaluation of advertisements and how memory and evaluation of advertisements is distorted under the impact of the information coming afterwards. 102 respondents from Poland took part in the pilot research. The results indicate that there is a relationship between the contents presented on Fan Page and the subsequent product evaluation: the respondents who read comments and opinions of other internet users evaluated a non-existing product better than those who saw only an informational page.  Article visualizations

Rhetorical structure and persuasive language in the subgenre of online advertisements

p. 38-47This paper aims to reveal the rhetorical structure and the linguistic features of persuasive language in online advertisements of electronic products. Nowadays, the bulk of e-commerce is carried out in English, and it is often the case that non-native speakers are required to write different text types for various professional purposes, including promotional texts. This need has prompted the present study and the results have been used to build software to help native speakers of Spanish when writing promotional texts in English. The analysis reveals that these texts typically have two main rhetorical moves: one for identifying the product and another one for describing it. The latter move is further divided into two steps: one including objective features (size, weight, etc.) and the other focusing on persuading the potential customer. This is mainly achieved with the use of a relatively informal style (imperatives, contractions, clipping, subject/auxiliary omissions, etc.) and lexico-grammatical elements conveying positive evaluation (multiple modification, multal quantifying expressions, etc.). The findings show that online advertisements of electronic products may be regarded as a specific subgenre with particular macro- and microlinguistic characteristics, which have been identified in this paper for technical writing assistance.S

The Role of Marketing Activities in Commercializing Technological Innovation

The purpose of this thesis is explore, analyze, deconstruct, and explain the marketing activities of digital marketing, and the 4P’s and positioning using real-world technological examples to gain a full understanding of the roles they each hold within the commercialization of technological innovation

The Impact of Brands on People, Markets and Society:Build Bridge Bond Method for Sustainable Brand Leadership

The Impact of Brands on People, Markets and Society Build Bridge Bond Method for Sustainable Brand Leadership Authorized translation of the chapter ‘Impact of brands on people, markets and society’ (prepublication Build Bridge Bond, method for sustainable leadership and building future-proof trust) published in the Dutch language edition Strategisch merkenmanagement, 4rd Edition by Kevin Lane Keller, Ruud Heijenga and Erik Schoppen, Pearson Benelux BV, Copyright © 2015. The summary in this publication is a prepublication from the book Build Bridge Bond (prepress). The Build Bridge Bond method for sustainable brand leadership is a scientifically substantiated management method for building strong mission-driven brands, brand trust and sustainable brand relationships. It was developed by H.S. (Erik) Schoppen and investigated by him at the University of Groningen (Social and Behavioral Sciences) during his doctoral research into trust in sustainability. The abridged version of the BBB method in this prepublication deals with mental brand policy from a macro-economic, a brand strategic and a neuroscientific perspective – because brands and markets cannot exist without people. The method is applicable to issues involving strategic brand and design management in which brand perception, brand experience, brand interaction and brand trust play an integral role. In addition to knowledge regarding sustainable leadership, trust and behavioral change, it also provides insight into human decision-making behavior, emotions, motives and driving forces. ‘Human-centred’ innovation and brand policy can lead to greater awareness and involvement, stronger brand relationships and a more robust brand trust. This leads to a stronger, independent and more prosocial brand, and a sustainably higher brand equity; organisational capital that in turn can contribute to responsible and future-oriented innovation

Include 2011 : The role of inclusive design in making social innovation happen.

Include is the biennial conference held at the RCA and hosted by the Helen Hamlyn Centre for Design. The event is directed by Jo-Anne Bichard and attracts an international delegation

Interactive infographics and news values

This is an Author's Accepted Manuscript of an article published in Digital Journalism [PUBLICATION DETAILS], copyright @ Taylor & Francis, available online at http://www.tandfonline.com/10.1080/21670811.2013.841368.This study is concerned with the news values and working practices that inform the creation of interactive infographics in UK online news. The author draws upon organisational theory in journalism studies, and considers how conventional journalistic news values compare with best practice as espoused in different literatures within this field. A series of open-ended, depth interviews with visual news journalists from the UK national media were undertaken, along with a short-term observation case study at a national online news publisher. Journalistic and organisational norms are found to shape the selection, production, and treatment of interactive graphics, and a degree of variation is found to exist amongst practitioners as to definitions of quality in this field. Some news stories are considered to be better suited to rendering in interactive form than others. The availability of “big data” does not drive decision-making in itself, but some numbers are considered more newsworthy than others. Budgetary constraint drives practice and limits potential in this field. Risk aversion, embodied in various forms; from the use of templates, to a perceived need to avoid audience complaint, is found to dampen experimentation. Detailed audience research was found to inform the choice of methods used in data visualisation at one national news producer. This warrants further investigation as to how audiences engage with news interactives, and what the framing of news in certain (preferred) data visualisation formats means in terms of how news is understood

Country of origin effect on products from Mainland China in Hong Kong

This study examines the effect of the country of origin cue on Hong Kong consumers’ purchasing of products from the two countries—China and Japan. The research findings suggest that the country of origin and brand image are the important evaluative criteria for Hong Kong consumer. There are three main objectives in the report. First is to explore the overall image of Mainland Chinese products in Hong Kong market. The other is to assess the impact of the country of origin on Mainland Chinese products in Hong Kong market. Last, we make some suggestions for improving the image of Mainland Chinese products in Hong Kong market. The literature review and survey give the picture of the image of Mainland Chinese products in other markets. Overall, Mainland Chinese products have a negative image in those markets. The country of origin effect influences the country image so much, there has a negative image towards China. Hong Kong people view Mainland Chinese products as old-fashioned, cheap and unattractive. To alleviate that, the Chinese businesses could improve their marketing strategies in Hong Kong, especially the marketing mix. They could change the product designs and packages with good brand names, put more emphasis on promotions and advertising, and improving the advertisements to adapt to the tastes of Hong Kong consumers. In addition, they could increase the number of retail channels that are more convenient for consumers to get information and easier to find the products. The low price of China brand products in Hong Kong gives people “cheap” and “low-class” impression. So, Mainland Chinese firms should raise the quality of products in order to set a higher price in Hong Kong market