Quantifying Information Overload in Social Media and its Impact on Social Contagions

Information overload has become an ubiquitous problem in modern society. Social media users and microbloggers receive an endless flow of information, often at a rate far higher than their cognitive abilities to process the information. In this paper, we conduct a large scale quantitative study of information overload and evaluate its impact on information dissemination in the Twitter social media site. We model social media users as information processing systems that queue incoming information according to some policies, process information from the queue at some unknown rates and decide to forward some of the incoming information to other users. We show how timestamped data about tweets received and forwarded by users can be used to uncover key properties of their queueing policies and estimate their information processing rates and limits. Such an understanding of users' information processing behaviors allows us to infer whether and to what extent users suffer from information overload. Our analysis provides empirical evidence of information processing limits for social media users and the prevalence of information overloading. The most active and popular social media users are often the ones that are overloaded. Moreover, we find that the rate at which users receive information impacts their processing behavior, including how they prioritize information from different sources, how much information they process, and how quickly they process information. Finally, the susceptibility of a social media user to social contagions depends crucially on the rate at which she receives information. An exposure to a piece of information, be it an idea, a convention or a product, is much less effective for users that receive information at higher rates, meaning they need more exposures to adopt a particular contagion.Comment: To appear at ICSWM '1

Characterizing Attention Cascades in WhatsApp Groups

An important political and social phenomena discussed in several countries, like India and Brazil, is the use of WhatsApp to spread false or misleading content. However, little is known about the information dissemination process in WhatsApp groups. Attention affects the dissemination of information in WhatsApp groups, determining what topics or subjects are more attractive to participants of a group. In this paper, we characterize and analyze how attention propagates among the participants of a WhatsApp group. An attention cascade begins when a user asserts a topic in a message to the group, which could include written text, photos, or links to articles online. Others then propagate the information by responding to it. We analyzed attention cascades in more than 1.7 million messages posted in 120 groups over one year. Our analysis focused on the structural and temporal evolution of attention cascades as well as on the behavior of users that participate in them. We found specific characteristics in cascades associated with groups that discuss political subjects and false information. For instance, we observe that cascades with false information tend to be deeper, reach more users, and last longer in political groups than in non-political groups.Comment: Accepted as a full paper at the 11th International ACM Web Science Conference (WebSci 2019). Please cite the WebSci versio

The Fake News Spreading Plague: Was it Preventable?

In 2010, a paper entitled "From Obscurity to Prominence in Minutes: Political Speech and Real-time search" won the Best Paper Prize of the Web Science 2010 Conference. Among its findings were the discovery and documentation of what was termed a "Twitter-bomb", an organized effort to spread misinformation about the democratic candidate Martha Coakley through anonymous Twitter accounts. In this paper, after summarizing the details of that event, we outline the recipe of how social networks are used to spread misinformation. One of the most important steps in such a recipe is the "infiltration" of a community of users who are already engaged in conversations about a topic, to use them as organic spreaders of misinformation in their extended subnetworks. Then, we take this misinformation spreading recipe and indicate how it was successfully used to spread fake news during the 2016 U.S. Presidential Election. The main differences between the scenarios are the use of Facebook instead of Twitter, and the respective motivations (in 2010: political influence; in 2016: financial benefit through online advertising). After situating these events in the broader context of exploiting the Web, we seize this opportunity to address limitations of the reach of research findings and to start a conversation about how communities of researchers can increase their impact on real-world societal issues

Hoaxy: A Platform for Tracking Online Misinformation

Massive amounts of misinformation have been observed to spread in uncontrolled fashion across social media. Examples include rumors, hoaxes, fake news, and conspiracy theories. At the same time, several journalistic organizations devote significant efforts to high-quality fact checking of online claims. The resulting information cascades contain instances of both accurate and inaccurate information, unfold over multiple time scales, and often reach audiences of considerable size. All these factors pose challenges for the study of the social dynamics of online news sharing. Here we introduce Hoaxy, a platform for the collection, detection, and analysis of online misinformation and its related fact-checking efforts. We discuss the design of the platform and present a preliminary analysis of a sample of public tweets containing both fake news and fact checking. We find that, in the aggregate, the sharing of fact-checking content typically lags that of misinformation by 10--20 hours. Moreover, fake news are dominated by very active users, while fact checking is a more grass-roots activity. With the increasing risks connected to massive online misinformation, social news observatories have the potential to help researchers, journalists, and the general public understand the dynamics of real and fake news sharing.Comment: 6 pages, 6 figures, submitted to Third Workshop on Social News On the We

Modeling the structure and evolution of discussion cascades

We analyze the structure and evolution of discussion cascades in four popular websites: Slashdot, Barrapunto, Meneame and Wikipedia. Despite the big heterogeneities between these sites, a preferential attachment (PA) model with bias to the root can capture the temporal evolution of the observed trees and many of their statistical properties, namely, probability distributions of the branching factors (degrees), subtree sizes and certain correlations. The parameters of the model are learned efficiently using a novel maximum likelihood estimation scheme for PA and provide a figurative interpretation about the communication habits and the resulting discussion cascades on the four different websites.Comment: 10 pages, 11 figure