Comparing Classification and Regression Tree and Support Vector Machine for Analyzing Sentiments for IPL 2016

Social media is incredibly popular method for expressing opinions and interacting with other people in the online world. Twitter is one of the most frequent online social media and micro blogging services. It enables users to communicate with others and get updates on topics and events that interest them. Tweets can reflect public attitude when taken in aggregation, for example during events such as IPL 2016.Machine learning makes sentiment analysis more effective. In this paper, we examine the evaluation of machine learning algorithms (CART and SVM) in R to find the public opinions about event IPL 2016

Howzat? The Financial Health of English Cricket: Not Out, Yet

In 1997 a review of the financial health of English county cricket highlighted strategic weaknesses within the professional game, principally an over-reliance by clubs on the annual grants provided to them by the England and Wales Cricket Board (ECB). Without such grants the teams, in general terms, would be insolvent. Using the financial statements of the First Class Cricket Counties, this paper explores how the financial position and performance of the county game has changed, 20 years on from the seminal study. A series of structural changes to the game had been made, yet financial problems are still evident. Counties are as reliant on central grant income as they were in 1997, although there are cases where clubs have made strategic enhancements and are becoming self-sustainable as going concerns. Rather than the ECB directly funding county revenue it should be working in collaboration with individual clubs to achieve developments in the game from the grassroots upwards, in order to help clubs grow their own revenue streams.</jats:p

Sports consumption behaviour among generation Y in mainland China

The Chinese Government has relaxed its tight control over sport (Stensholt 2004), the country is set to host the 2008 Olympic Games and every major sport franchise in the world is making plans for a full assault on the Chinese market. The game is on in mainland China, however despite the excitement about the market there is little understanding of sport consumption in China or the attitudes and behaviours of potential sport consumers. The bulk of the literature in consumer behaviour within sports relates specifically to developed industrialised nations, specifically USA, Canada, Europe and Australia. Of particular interest to academics and practitioners alike should be the potential of the huge generation Y market in China. Generation Y (those born after 1978) represent not only a current lucrative market but also represent the future development of sport and sport consumption in China. This exploratory study has revealed that generation Y consumers in China exhibit sports consumption behaviours which differ in numerous respects from their counterparts in the USA and deserve deeper study

Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry

In one hand, marketers have privileges to obtain additional information about their target markets through the online businesses. On the other hand, customers and other stakeholders have an enormous flow of information to compare between competitive value propositions, available in the market. In this market competition, understanding the customers' and other stakeholders' value anticipations would be a central success factor for marketers to prolifically develop competitive value propositions, based on understanding the customers' and other stakeholders' needs, wants and expectations. Stakeholder relationship marketing has a history, as well as further potentials to understand stakeholders' value anticipations. From this context and based on an inductive constructivist approach, this study develops insights and proposes a conceptual framework on how various sports organizations manage their stakeholder relationships through their online business platforms, in order to design and deliver competitive value propositions

Policy implementation in Indian Olympic sport:Exploring the potential for policy transfer

An important factor affecting sports development in India has been a longstanding issue with deploying policy initiatives introduced as early as 2001. Consequently, this paper explores policies implemented in India till today, highlighting two main issues; inadequate consideration of certain aspects of policy formulation and lack of effective implementation. Policy transfer is then explored as an option to overcome formulation issues of lack of feasibility, financial assistance and knowledge. The success of policy transfer (both external and internal) would, however, depend on how effectively India manages to implement the policies. India can formulate the best policies but, if they are not implemented effectively, the return might remain low. Consequently, we highlight the need for India to prioritise effective policy implementation whilst considering policy transfer as an option to overcome formulation issues

Second-Order Network Development in India: Mobile Phone Users and the Indian Premier League

This dissertation examines second order network formation on India's large and rapidly expanding mobile phone networks. It does so by examining a particular second order network - the Indian Premier League (IPL) mobile network. Using a case study approach and a mix of ethnographic methods and textual analysis, I explore the history that preceded the IPL mobile network, the intentions of its creators, the processes by which users participate on the network, and the outcomes of network expansion and evolution. I deploy the space of flows concept of Manuel Castells, to draw attention to continuity and change in Indian communication networks, and to highlight the new spatial dynamics at work in mass mobile telephony. This dissertation emphasizes the transformative nature of second order networks and identifies the ways that masses of users can disrupt and alter communication networks, especially in contexts of informal economics and power structures

Sport in Asia: Globalization, Glocalization, Asianization

[Extract] Sport is now a truly global cultural institution, one that is no longer the preserve of occidental culture or dominated and organized by Western nations, the growing presence and power of non-occidental culture and individual nations now makes it a truly globalized product and commodity. The insatiable appetite for sport of the enormous Asian markets is redirecting the global flow of sport, with the wider Asia Pacific region now providing massive new audiences for televised sports as the economies of the region continue their growth