Comprehension Models of Audiovisual Discourse Processing

Comprehension is integral to enjoyment of media narratives, yet our understanding of how viewers create the situation models that underlie comprehension is limited.This study utilizes two models of comprehension that had previously been tested with factual texts/videos to predict viewers’ recall of entertainment media. Across five television/film clips, the landscape model explained at least 29% of the variance in recall. A dual coding version that assumed separate verbal and visual representations of the story significantly improved the model fit in four of the clips, accounting for an additional 15–29% of the variance. The dimensions of the event-indexingmodel (time, space, protagonist, causality, and intentionality) significantly moderated the relationship between the dual coding model and participant recall in all clips

From search engine optimisation to search engine marketing management: development of a new area for information systems research

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and uses such as e-commerce, blogging and wikis have highlighted the need for technical staff to work more closely with marketing professionals resulting in a new area of work – Search Engine Marketing Management. The paper highlights the emerging role of Search Engine Marketing Management as a new and increasingly important area for future information systems researchers and research. Reaching beyond the 'simple' undifferentiated goal of increasing visitors to a website, a mature perspective of marketing is developing - that of realising strategic marketing objectives. The practical contribution of this paper is found in the development of awareness among management roles of the importance and nuances of search engines and the tactics required to harness the benefits of multiple online communication channels within organisational marketing strategy

Special Libraries, February 1951

Volume 42, Issue 2https://scholarworks.sjsu.edu/sla_sl_1951/1001/thumbnail.jp

Language engineering - a champion for European culture

Language is key to culture. It is a direct cultural medium as well as a means of recording and providing access to non-lingual elements of culture. Language is also fundamental to a sense of cultural identity. For this reason, it is vital, in a changing Europe, that we preserve the multi-lingual character of our society in order to move successfully towards closer co-operation at a political, economic, and social level. Language engineering is the application of knowledge of language to the development of computer software which can recognise, understand, interpret, and generate human language in all its forms. The paper provides a high level view of the ‘state of the art’ in language engineering and indicates ways in which it will have a profound impact on our culture in the future. It shows how advances in language engineering are an important aid in maintaining cultural diversity in a multi-lingual European society, while enabling the development of social cohesion across cultural and national divides. It addresses issues raised by the prospect of the Multi-lingual Information Society, including education, human communication with technology and information management, as well as aspects of digital cities such as tele-presence in digital libraries, virtual art galleries and electronic museums. The paper raises the issue of language as a factor in cultural domination, showing the contribution that language engineering can make towards countering it. The paper also raises a number of controversial issues concerning the likely benefits arising from the ways in which language is likely to influence the culture of Europe

Adolescent Social Media Interaction and Authorial Stance in Indonesian Teen Fiction

This article examines representations of adolescent social media interaction in two Indonesian teen novels to show how adolescent communication styles are typified. It is argued that public discourse on the potential danger of social media interaction is resounded in the novels. The article demonstrates that the authors of both novels take a similar moral stance on the issue of social media but use different rhetorical strategies for indexing that stance. Both draw on the social values of registers to communicate the stance. In Online addicted, standard Indonesian is used in narration to convey an authoritative voice and a stern moral tone, while the gaul register indexes an alignment with favourable aspects of the protagonist's character. In Jurnal Jo online, gaul is similarly given a positive value by virtue of its juxtaposition with the Alay register. In this novel, gaul is the preferred, standard register. In both novels, there is a strong orientation toward “standardness”

A Dynamic Knowledge Management Framework for the High Value Manufacturing Industry

Dynamic Knowledge Management (KM) is a combination of cultural and technological factors, including the cultural factors of people and their motivations, technological factors of content and infrastructure and, where these both come together, interface factors. In this paper a Dynamic KM framework is described in the context of employees being motivated to create profit for their company through product development in high value manufacturing. It is reported how the framework was discussed during a meeting of the collaborating company’s (BAE Systems) project stakeholders. Participants agreed the framework would have most benefit at the start of the product lifecycle before key decisions were made. The framework has been designed to support organisational learning and to reward employees that improve the position of the company in the market place

'R.I.P. man...u are missed and loved by many': entextualising moments of mourning on a Facebook Rest in Peace group site

Digital media offer new domains for people to articulate aspects of their everyday selves, as well as to share resources, views, attitudes, and emotions on an unprecedented scale (Barton and Lee 2013; Georgakopoulou 2006; Jones and Hafner 2012). The recent emergence of online environments as new sites for the temporal, spatial and social expansion of death and mourning (Brubaker and Hayes 2011; Brubaker, Hayes and Dourish 2013) has attracted scholarly interest in digital post-death rituals of mourning and memorialisation as an important social phenomenon (Walter et al. 2011; de Vries and Roberts 2004). While previous studies have been largely based on content analyses of individual MySpace logs and Facebook or discussion forum posts, the present study approaches digital memorial posts as entextualised moments of mourning shared with and for a networked audience (John 2013; Androutsopoulos 2014). The article analyses a corpus of Facebook memorial posts (N=525) as post sequences, wall events and texts, looking at how content on the site is produced, shared and discursively regimented. Based on the analysis, it is suggested that the intextualisation of moments of mourning on Facebook is participatory: it involves users’ selection of moments for public display relating to offline ceremonies of mourning, calendar-important dates or personal updates and contributing to the production of a textured wall in memory of the dead. The textuality of posts is found to rely on an ad hoc blending of formal genres of mourning and vernacular genres of writing dependent on (i) situational (date of posting activity, position in the post sequence) and (ii) extra-textual parameters (gender of poster, relationship with the deceased). The present socio-discursive investigation contributes to the growing, in-depth understanding of the texture and textuality of Web 2.0 mourning practices

Why fish? Using entry-strategies to inform governance of the small-scale sector: A case-study in the Bijagós Archipelago (West Africa)

Should rural commercial small-scale fishing opportunities be closed to minimise effort and safeguard marine resources or open to offer livelihood support? In the Bijagós Archipelago (Guinea-Bissau) investigating employment pathways indicates that the sector is encouraging a diversity of institutions to flourish, reaffirming our understanding of the critical ‘safety-net’ function small-scale fishing affords. Results support the need to examine developing country smaller-scale fisheries in terms of wider social opportunities and not purely in terms of their own limitations

JNCHC Front & Back Matter, Vol. 20, No 2, Fall/Winter 2019

Cover Masthead Contents Call for Papers, Editorial Policy, & Submission Guidelines Dedication -- Art L. Spisak About the Authors About the NCHC Monograph Series Order form Back cove