Visitors’ satisfaction in Dubai and pre-trip destination image

Understanding the factors that influence tourists’ satisfaction and the pre-trip destination image of potential visitors is particularly important for policy makers and tourism marketers. The objective of this study is twofold; first to assess the satisfaction level of tourists who have visited Dubai and further explore the factors that shape it and associate with it. Second, to assess the intention to visit Dubai according to the pre-trip destination image of potential tourists. This empirical study relies on a unique sample of 210 participants from all over the world in the year 2017. Several demographic characteristics as well as variables related to the trip process and the city attributes are collected and explored in order to document any relationship between the two groups. The major findings of the ordered logit analysis demonstrate that the city attributes are the most significant contributors to tourists’ satisfaction and to non visitors’ intention to visit Dubai. Trip factors and demographic characteristics also play a significant role only for the group of visitors. The overall satisfaction is what creates loyalty and drives tourists to repeat their visit

Visitors’ satisfaction in Dubai and pre-trip destination image

Understanding the factors that influence tourists’ satisfaction and the pre-trip destination image of potential visitors is particularly important for policy makers and tourism marketers. The objective of this study is twofold; first to assess the satisfaction level of tourists who have visited Dubai and further explore the factors that shape it and associate with it. Second, to assess the intention to visit Dubai according to the pre-trip destination image of potential tourists. This empirical study relies on a unique sample of 210 participants from all over the world in the year 2017. Several demographic characteristics as well as variables related to the trip process and the city attributes are collected and explored in order to document any relationship between the two groups. The major findings of the ordered logit analysis demonstrate that the city attributes are the most significant contributors to tourists’ satisfaction and to non visitors’ intention to visit Dubai. Trip factors and demographic characteristics also play a significant role only for the group of visitors. The overall satisfaction is what creates loyalty and drives tourists to repeat their visit

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Translating English political metaphors into Arabic: a cognitive perspective

Although the study of metaphor in Translation Studies (TS) has witnessed a considerable boom, little research has exploited the latest advances in Cognitive Linguistics (CL) for the purpose of investigating the translation of metaphors from English into Arabic. This study is an attempt to start to fill this gap. It investigates the translation of conceptual metaphors and their logical literal entailments in the speeches of American presidents George W. Bush and Barack Obama at the United Nations General Assembly (UNGA). It examines the extent to which developments in CL can help us to answer questions concerning metaphor translation. Recent CL research findings are used to identify and classify the metaphorical expressions in the research data and to analyse the methods of metaphor translation. In the first part of the investigation, I test the Conceptual Blending Theory (CBT) as a model for analysing metaphors translated into Arabic. In the second part, I apply the Conceptual Metaphor Theory (CMT) to examine what source domains are used and what procedures translators employ to translate metaphorical expressions that relate to them. The third part investigates the presence of morality metaphors as suggested by Lakoff (1996/2002) in the research corpus. To achieve this, I use Degani’s (2015) model to identify political metaphorical values, their logical entailments and their translations into Arabic. The research achieves several significant results. Firstly, it emerges that CBT can be used effectively as a tool for investigating metaphor translation from English into Arabic. Secondly, the analysis of the data reveals significant features about the metaphors used in the speeches of George W. Bush and Barack Obama in UNGA. These metaphors are not of an ideologically loaded type. They do not constitute a significant translation problem to convert from English into Arabic. The study concludes that culture can be of great assistance to translators when converting metaphors from English into Arabic. The study also finds that G.W. Bush and Barack Obama are not exclusively committed to one cognitive family metaphorical model (Strict Father (SF) or Nurturant Parent (NP)) when reasoning about political issues. In fact, the data shows they embrace both models approximately to the same extent