Benchmarking Measures of Network Influence

Identifying key agents for the transmission of diseases (ideas, technology, etc.) across social networks has predominantly relied on measures of centrality on a static base network or a temporally flattened graph of agent interactions. Various measures have been proposed as the best trackers of influence, such as degree centrality, betweenness, and $k$-shell, depending on the structure of the connectivity. We consider SIR and SIS propagation dynamics on a temporally-extruded network of observed interactions and measure the conditional marginal spread as the change in the magnitude of the infection given the removal of each agent at each time: its temporal knockout (TKO) score. We argue that the exhaustive approach of the TKO score makes it an effective benchmark measure for evaluating the accuracy of other, often more practical, measures of influence. We find that none of the common network measures applied to the induced flat graphs are accurate predictors of network propagation influence on the systems studied; however, temporal networks and the TKO measure provide the requisite targets for the hunt for effective predictive measures

Structure of Heterogeneous Networks

Heterogeneous networks play a key role in the evolution of communities and the decisions individuals make. These networks link different types of entities, for example, people and the events they attend. Network analysis algorithms usually project such networks unto simple graphs composed of entities of a single type. In the process, they conflate relations between entities of different types and loose important structural information. We develop a mathematical framework that can be used to compactly represent and analyze heterogeneous networks that combine multiple entity and link types. We generalize Bonacich centrality, which measures connectivity between nodes by the number of paths between them, to heterogeneous networks and use this measure to study network structure. Specifically, we extend the popular modularity-maximization method for community detection to use this centrality metric. We also rank nodes based on their connectivity to other nodes. One advantage of this centrality metric is that it has a tunable parameter we can use to set the length scale of interactions. By studying how rankings change with this parameter allows us to identify important nodes in the network. We apply the proposed method to analyze the structure of several heterogeneous networks. We show that exploiting additional sources of evidence corresponding to links between, as well as among, different entity types yields new insights into network structure

On the limiting behavior of parameter-dependent network centrality measures

We consider a broad class of walk-based, parameterized node centrality measures for network analysis. These measures are expressed in terms of functions of the adjacency matrix and generalize various well-known centrality indices, including Katz and subgraph centrality. We show that the parameter can be "tuned" to interpolate between degree and eigenvector centrality, which appear as limiting cases. Our analysis helps explain certain correlations often observed between the rankings obtained using different centrality measures, and provides some guidance for the tuning of parameters. We also highlight the roles played by the spectral gap of the adjacency matrix and by the number of triangles in the network. Our analysis covers both undirected and directed networks, including weighted ones. A brief discussion of PageRank is also given.Comment: First 22 pages are the paper, pages 22-38 are the supplementary material

Theories for influencer identification in complex networks

In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes. Although much smaller than the entire network, these influencers were observed to be able to shape the collective dynamics of large populations in different contexts. As such, the successful identification of influencers should have profound implications in various real-world spreading dynamics such as viral marketing, epidemic outbreaks and cascading failure. In this chapter, we first summarize the centrality-based approach in finding single influencers in complex networks, and then discuss the more complicated problem of locating multiple influencers from a collective point of view. Progress rooted in collective influence theory, belief-propagation and computer science will be presented. Finally, we present some applications of influencer identification in diverse real-world systems, including online social platforms, scientific publication, brain networks and socioeconomic systems.Comment: 24 pages, 6 figure