Fake Likers Detection on Facebook

In online social networking sites, gaining popularity has become important. The more popular a company is, the more profits it can make. A way to measure a company\u27s popularity is to check how many likes it has (e.g., the company\u27s number of likes in Facebook). To instantly and artificially increase the number of likes, some companies and business people began hiring crowd workers (aka fake likers) who send likes to a targeted page and earn money. Unfortunately, little is known about characteristics of the fake likers and how to identify them. To uncover fake likers in online social networks, in this work we (i) collect profiles of fake likers and legitimate likers by using linkage and honeypot approaches, (ii) analyze characteristics of fake likers and legitimate likers, (iii) propose and develop a fake liker detection approach, and (iv) thoroughly evaluate its performance against three baseline methods and under two attack models. Our experimental results show that our cassification model significantly outperformed the baseline methods, achieving 87.1% accuracy and 0.1 false positive rate and 0.14 false negative rate

Digital marketing and language strategies in the skincare sector: the cases of Estetista Cinica and Drunk Elephant

ABSTRACT The dissertation will focus on the main concepts of digital marketing aiming at analyzing how, through the use of online platforms, such as social media, and also through the use of appropriate language on them, a company can improve its performance. In doing so, the following factors are considered, which lead back to digital marketing: - the language used by the company depending on its communication needs and, in this case, may decide to use different techniques, such as literal and/or figurative, concrete and/or abstract, informative and/or emotional; - the technology that has revolutionized the way they do business, using an online channel in addition to the offline channel to interact directly with customers; - the concept of “web advertising”, which refers to the online communication that companies direct to their target audiences through their sites and other online channels; - the content of communication that is produced within online environment (social media and websites). Content marketing is important because it is changing the way companies communicate with their target audiences; - the concept of creativity, which is fundamental to making the company stand out and be remembered; - the distinction between the concept of personalization as a seller-initiated activity, and customization as a customer-initiated activity; - the concept of experience; the focus of modern marketing is precisely on enhancing the customer experience: the purchase must be pleasurable, and this creates brand loyalty in the customer. To reach the research purposes, a multiple case studies methodology approach and comparative analysis between two cosmetic skincare companies (VeraLab, an Italian company, and Drunk Elephant, a U.S. company) have been used. The analysis focused on company’ social media pages and, therefore, what role these two companies have on social, and on company’s website to better analyze how it is set up, how easy it is for customers to move within the site and, therefore, how user-friendly it is; to finally analyze, the strategies that both companies put in place to communicate with customers and how important the "experience" factor is for them. Finally, after the discussion of results emerged from the analysis, theoretical and marketing contributions are presented

Social Media As Management Fashion - A Discourse Perspective

Social media platforms and services have rapidly grown into an important societal phenomenon, lately also with increased impact on business. The relative novelty of its occurrence in a business context, the lack of well-grounded best practice and the scarcity of research, result in organizational decision-makers having to rely on vendor descriptions and trade press articles to make sense of social media. By using management fashion theory and discourse analysis, we examine how a management fashion discourse on social media unfolds and enacts social media as a disruptive force that managers must consider in the form of e.g. strategies, normative guidelines and policies. Our analysis shows that social media discourse differs somewhat from how previous IT fashions have developed, primarily due to the fact that social media discourse is propelled by forces outside the company. We analyze the discourse constructs identified in the data using management fashion theory and position social media discourse as a particular form of management fashion. The ‘problem discourse’ defines hinders towards strategic development of social media and the reasons for their existence, which provides an agenda for change. The ‘solution discourse’ theorizes social media as a business case and provides arguments for how managers should organize internally to meet the new demands. The ‘bandwagon discourse’ provides role models, policies and codes of conduct for a successful dissemination of social media into the organization

FACTORS AFFECTING THE ACCEPTANCE OF USING SCRM TECHNOLOGY SYSTEM IN AUTOMOTIVE COMPANIES

Abstract. Today, increasingly enhanced competition in the world has encountered companies with animportant issue, which is how to use IT to improve the quality of services. SCRM technology system is an innovative technology, which facilitates the process of access to develop and maintain customer relationships more efficiently and effectively. The research has been study the factors affecting the acceptance of using SCRM technology system in automotive companies. The research was descriptive-survey research. The statistical population included all employees of Pars Khodro Automobile Company. In total, 240 employees were selected as the sample by simple sampling method to participate in the research. Descriptive statistics and inferential statistics (structural equation modeling) have been used to analyze data. According to the research results, it can be said that technical, organizational, environmental, and management characteristics have a positive and significant effect on the acceptance of using social customer relationship management.Keywords: Social Networks, Customer Relationship Management (CRM), Social Customer RelationshipManagement (SCRM)

Firm social capital as competitive asset: the case of Lipari consulting

JEL Classification: Y40 Dissertations; L14 Transactional Relationships; Contracts and Reputation; Networks; L20 General; L25 Firm Performance: Size, Diversification, and Scope; L80 GeneralSocial network analysis is increasingly becoming a subject of interest in many diverse areas of study. With the development of online social networks and the high volume of available information online, it is relevant to use this information to better understand how firms are connected to each other and how that can become a competitive advantage. This dissertation aims at studying a specific firm, dividing the analysis into two different contexts. One involving the collaborators of the company and their contacts. Another looking into the direct connections of the company. For data collection, it was used LinkedIn for the first case and information given by the firm for the second part. For the individual network, the data collection resulted in more than 13000, which resulted in around 400 companies after being filtered according to criteria such as position of the person in the company, size, age and sector of the company. The analysis was done using descriptive statistics and the software UCINET to create the representation of the networks and then to further analyze centrality measurements. The results indicate that this company’s collaborators have very similar profiles; that most of the connections are within 4 areas of business; that most of the contacts exist within Italy; that most of the companies are in the market between 20 to 50 years. The conclusions taken show what kind of social capital management strategy the company has and what kind of steps it could take to further develop their business

Leveraging Text Mining for Trend Analysis and Comparison of Sustainability Reports: Evidence from Fortune 500 Companies

In the recent upsurge in environmental concerns, business sustainability has become more prominent than ever. Organizations worldwide are expected to function sustainably, causing the least negative impact on the environment and promoting harmony among the firm, environment, and society. Most firms report their actions related to sustainability in corporate social responsibility (CSR) reports. This research aims to understand and analyze contemporary trends in CSR reports by Fortune 500 companies using text mining. It compares how the focus of sustainability reports varies across countries and industries along key dimensions of sustainability (i.e., environmental, economic, social, and government). Findings from the study suggest variations in the focus of sustainability reports based on various factors, such as country of origin and company size, sector, and tenure, on the Fortune 500 list. Thus, it helps to gain a deeper understanding of the company’s motivations for focusing on various dimensions of corporate sustainability

Social Entrepreneurship and its Impact on Women in Poverty.

Poverty is a complex issue that will require complex solutions. There is a disconnect between the two as people living in poverty usually connect it to ideas of self-esteem, pride, and confidence. In contrast, people who aren\u27t living in it will connect poverty to the lack of material possessions and more physical needs. Proposed solutions and ventures that seek to assist those living in poverty must consider that each individual living in poverty has a different situation. This paper will explore the effect that social enterprises have on Women in poverty by providing employment, training, and support. The company Trades of Hope will be the focus of this paper as they have a unique business model that combines direct selling channels with social entrepreneurship as they aim to alleviate poverty through their partnership with women artisans around the world. Defining social entrepreneurship and the strategies that social enterprises employ will allow the effectiveness of Trades of Hope to be analyzed. Through this, I hope to uncover potential implications of the issues impoverished women face in seeking employment. Exploring the realities of impoverished women and how they approach gaining employment in societies that typically do not support women in the workforce will provide further insight into the specific economic needs of these people. By conducting a review of the current literature about social enterprises, we can compare industry practices with Trades of Hope to better understand how their approach sets them up to reach their individual goals as a business. I plan on using this paper to further explore the methods they use to empower women through employment. By looking at Trades of Hope and their methods of employment, training, outreach, and marketing to help bring financial stability to women in need, we can analyze the effectiveness and impact of the company and its strategy as a whole

Social Entrepreneurship and its Impact on Women in Poverty.

Poverty is a complex issue that will require complex solutions. There is a disconnect between the two as people living in poverty usually connect it to ideas of self-esteem, pride, and confidence. In contrast, people who aren\u27t living in it will connect poverty to the lack of material possessions and more physical needs. Proposed solutions and ventures that seek to assist those living in poverty must consider that each individual living in poverty has a different situation. This paper will explore the effect that social enterprises have on Women in poverty by providing employment, training, and support. The company Trades of Hope will be the focus of this paper as they have a unique business model that combines direct selling channels with social entrepreneurship as they aim to alleviate poverty through their partnership with women artisans around the world. Defining social entrepreneurship and the strategies that social enterprises employ will allow the effectiveness of Trades of Hope to be analyzed. Through this, I hope to uncover potential implications of the issues impoverished women face in seeking employment. Exploring the realities of impoverished women and how they approach gaining employment in societies that typically do not support women in the workforce will provide further insight into the specific economic needs of these people. By conducting a review of the current literature about social enterprises, we can compare industry practices with Trades of Hope to better understand how their approach sets them up to reach their individual goals as a business. I plan on using this paper to further explore the methods they use to empower women through employment. By looking at Trades of Hope and their methods of employment, training, outreach, and marketing to help bring financial stability to women in need, we can analyze the effectiveness and impact of the company and its strategy as a whole