Expand reality in-company project: A proximity technology business model research in support of healthcare management

The in-company project takes place in the 20s pandemic atmosphere, where the Customer-Journey has undergone various modifications, and investigates how the proximity-digital technology, proposed differently after 8 years1 of existence, could take off yet again in a new industry, in support of the healthcare one. Accordingly, this prospect of re-proposing proximity technology channels in the market raises a range of challenges to be faced, such as the citizen’s scepticism about the probable storage and theft of personal data. Yet, it offers unique stimulating opportunities for the project success, in terms of Customer Service, Administrative and Building Management – multiple types of studies to establish a definitive strategy aimed at disrupting and enhancing the market. For instance, leveraging the new Tech-Customer path may be complex on one hand, but it may also be a source of new value development on the other. Finally, the research will be mean for shaping a strategic Business Model Canvas for ExpandReality®. As a result, the Final Research aims to assist the start-up in understanding how the launch of the Beacons-based products and platform can work and be marketed, as well as ensuring an overcome of initial consumer’s scepticism. In conclusion the investigation will outbreak in an ultimate Business Model Canvas for the start-up, first analysed by a group of professionals and then re-shaped. “The innovation and entrepreneurship journey is about turning ideas into value propositions that customers care about and business models that can scale”. (Osterwalder, 2020)O projeto in-company ocorre na atmosfera pandémica do ano de 2020 e seguintes, em que o “Customer Journey” sofreu algumas alterações, e desta forma investiga como a tecnologia digital de proximidade, proposta de maneira diferente depois de 8 anos2 de existência, pode desenvolver-se mais uma vez numa nova indústria e numa nova realidade. Nesse sentido, a possível proposta de canais de tecnologia de proximidade no mercado, levanta alguns desafios. Como por exemplo, o ceticismo do cidadão quanto ao provável armazenamento e roubo de dados pessoais. Ainda assim, oferece possibilidades estimulantes de sucesso do projecto, em apoio ao cliente, gestão administrativa e arquitetónica - diferentes tipos de estudos direcionados no sentido de desenvolver uma estratégia com o objetivo de agitar o mercado e lucrar com ele. Por exemplo, pode ser arriscado explorar o novo caminho do cliente técnico, mas ao mesmo tempo pode ser uma possibilidade de criação de novo valor. Finalmente, a própria pesquisa será um meio para a intenção final de moldar um Modelo de Negócios estratégico para a start-up ExpandReality®. Desta forma, a Pesquisa Final tem como objetivo ajudar os conselheiros a perceber como o lançamento de produtos baseados em Beacons pode funcionar e como estes podem ser comercializados, com um uso seguro dos dados extraídos.. Concluindo a investigação surgirá no formato de um plano de modelo de negócios final para a start-up, primeiramente analisado por um grupo de profissionais e posteriormente reformulado. “Inovação e empreendedorismo consiste em transformar ideias em propostas de valor com as quais os clientes se preocupam, e modelos de negócios que podem ser escalados”. (Osterwalder, 2020

Diseño de un modelo de colaboración con proveedores para Distoyota.

203 Páginas.Distoyota ha evidenciado que tiene oportunidades de mejora en su proceso de abastecimiento que le permitirían obtener mejoras a nivel interno que se reflejarían ante el cliente final. Por este motivo este trabajo de grado propone un modelo de colaboración con proveedores que le permita a la compañía obtener acuerdos favorables para mejorar los resultados del área de compras. Este modelo contempla una serie de pasos entre los que se destacan la generación y control de indicadores de gestión, así como el diseño y puesta en marcha de un acuerdo con sus tres principales proveedores, así como un modelo de seguimiento y control del mismo

Requirements for the development of a competitive Logistics Hub based on Northeast Asia studies

The main purpose of this study is to explore the concept of a logistics hub, identify key factors and milestones for its development, and give some recommendations and implications to developing countries in South America. To attract capitals and cargo, and to improve business logistic activities, developing a scheme called logistics hub can be consider as a general aim of this study. The terms Free Trade Zone (FTZ), Special Economic Zone (SEZ), within other necessary variables for the implementation of a hub area will be discussed. Ideas of South Korea, Japan and China, competitors in Northeast Asia (NEA) to be Logistics hub are going to be described. Important mega logistics hub as Singapore or Hong Kong for Southeast Asia, Rotterdam or Lyon for Europe or Jabel Ali in Dubai are just some examples of the idea for successful mega hub area. This successful city ports have develop its position as gateways to its regions on the basis of its excellent infrastructure and quality of services. In the new “global” environment the world is still facing steps of regional integrationKorea, Japan and China have under its priority policies the development of a logistics hub visioning to be the central area of the region. The winner will achieve micro economic and macroeconomic prosperity with developments in port, IT, R&D within other activities. After reviewing cases in this region, five factors came up as key determinants for the success implementation of a hub project: 1. Logistics services support and infrastructure. 2. Business environment. 3. Economic determinants. 4. Political support and 5. Access to international markets. These are going to be analyzed together with its different variables. Different governments of developing countries including South America should evaluate the challenge and milestones of the projects in Northeast Asia. National and local governments should start thinking in being central areas of their blocs or of different countries among the future Free Trade Area or the Americas in the economic integration scheme. South America region has big amount of natural resources and it is still “virgin” in the development of different activities. From a logistic perspective, South America markets are ripe for innovation and integration to develop competitive supply chain activities. The result of this study can be used as research material for project developers and governments of developing and also developed regions. Key words: Logistics hub, Special Economic Zone, Free Trade Zone, Foreign Direct Investments, Regional Integration, Distribution Centers, Clusters, Competitiveness, Relaibility, Multimodalism, IT, Logistics Service Providers, Business Operations, Political Support, Fiscal policies.the countries that becomes hub in their specific region will achieve socio-economic benefits. In Northeast Asia1. INTRODUCTION 1 2. LITERATURE REVIEW 3 2.1 Logistics centers 3 2.2 Foreign Direct Investments (FDI) 6 2.3 Port activity 8 2.4 Air port activity 9 2.5 Multimode transport activity 11 3. NORTH EAST ASIA EXPERIENCE 15 3.1 The economic and logistic environment of the Northeast Asia 15 3.2 Logistics demand in North East Asia (NEA) 16 3.3 Logistics infrastructure systems in Northeast Asia and trends 17 3.3.1 Maritime transport 17 3.3.2 Air transportation 18 3.3.3 Rail and Road transportation 19 3.4 Korea, China and Japan situation. 20 3.4.1 Republic of Korea 20 3.4.2 Republic of China 26 3.4.3 Japan 30 4. RESEARCH DESIGN 34 4.1 Selection of the research topic 34 4.2 Scheme to develop trade: 35 a) The Logistics hub (LH) 35 b) The Special Economic Zone (SEZ) and Free Trade Zones(FTZ) 35 c) Special Economic Zones (SEZ) and Logistics hub (LH) 36 4.3 Research instrument 36 4.4 Sample design 37 5. EMPIRICAL RESULT 39 5.1 Descriptive analysis of data. 39 5.2 Correlation analysis 41 5.3 Factor analysis 43 5.4 Regression analysis 45 5.4.1 Factors of Importance in the Building of an integrated Hub 45 5.4.2 Regression Model 46 5.4.3 One-Way analysis and t-test. 50 5.5 Interpretations of results. 55 6. RECOMMENDATIONS AND IMPLICATIONS TO DEVELOPING REGIONS 57 6.1 Situation in Latin America 57 6.2 Foreign Direct Investments (FDI) 58 6.3 Policy Recommendations for Attracting Center 60 7. CONCLUSIONS AND RECOMMENDATIONS FOR FUTURE RESEARCHES 63 BIBLIOGHAPHY 6

Continente online: starting a one to one marketing program

Classificação: M31: Marketing L81: Retail and Wholesale Trade; e-commerceThe purpose of this thesis was to answer Sonae’s MC, one of the biggest Portuguese retail companies, challenge to solve some of the identified problems at its online retail store – Continente Online, namely the low retention rate and the inexistence of a differentiated communication with its customers. At the time this thesis was written, there was a huge lack of customer’s information. As a consequence, the company did not have any clue about customer’s characteristics, being, thus, impossible to segment and target them in a differentiated way, i.e., Mass Marketing was the strategy followed until then. To answer the identified problems, this thesis sought to launch the basis for a correct one-to-one marketing strategy, resorting to the framework developed by Don Peppers and Martha Rogers. This framework is constituted by 4 different stages: (1) identify the customers; (2) differentiate them; (3) interact; (4) and finally, adapt company’s mechanisms based on the information collected in the previous steps - customization. Hence, in a first moment a brief analysis of Continente Online’s current situation was developed, namely how they positioned themselves in the market and the environment under which the company operated. Bearing this knowledge in mind, the framework was designed and the next steps necessary for a correct and effective implementation were defined.O desenvolvimento desta tese partiu de uma proposta da Sonae MC, uma das maiores empresas de retalho Portuguesas, com o intuito de dar resposta a alguns problemas que a mesma tinha identificado na sua loja online – Continente Online, nomeadamente a baixa taxa de retenção e a existência de uma comunicação indiferenciada com os seus clientes. Existia um total desconhecimento dos clientes, não sendo, consequentemente, possível a comunicação com os mesmos de forma diferenciada, isto é, apenas se praticava Mass Marketing. Tentando dar uma resposta aos problemas identificados, pretende-se com esta tese criar as bases para a futura implementação de uma estratégia de marketing “one-to-one”, recorrendo-se à metodologia desenvolvida por Don Peppers e Martha Rogers. Esta metodologia consiste em 4 fases: (1) identificar os clientes; (2) diferenciar os mesmos; (3) interagir com estes; (4) e finalmente, adaptar as respostas da empresa com base na informação recolhida nos passos anteriores - customização. Assim sendo, num primeiro momento realizou-se a análise da situação atual do Continente Online, a forma como o mesmo se posicionava no mercado, bem como o contexto em que o mesmo desenvolve a sua atividade. Com este conhecimento foi então desenvolvida a metodologia e definidos quais os próximos passos que a empresa deverá seguir para uma correta e efetiva implementação da mesma

An empirically derived model of inhibitors to information technology (IT) use in a Caribbean firm

The research investigated the use of IT in Caribbean firms with particular emphasis on identifying inhibitors preventing firms from deriving the desired level of benefit from Information Technology (IT) in their efforts to improve competitiveness. It was conducted within the interpretive paradigm, and used a combination of data collection methods, namely interviews, participant observation and review of documentary evidence. The research was conducted in Caribbean-owned firms in St Lucia and Barbados, and was predicated on an argument that the business environment in the Caribbean was becoming more competitive, and that there was an expectation that IT would assist firms in the Caribbean to respond to the increased competition. An initial exploratory study based on interviews with 10 IT and business managers in 7 firms in St Lucia and Barbados supported the initial argument that the business environment was becoming more competitive. It also confirmed that managers believed that IT would assist their firms in becoming more competitive. However, the research showed that the firms were only deriving limited competitive benefits from their IT. An in-depth multi-case study was carried out using 3 business units within a single firm in St Lucia. The study investigated the specific inhibitors that were preventing the firms from obtaining greater benefit from IT. The results revealed that while inhibitors are usually conceptualized and reported in the research literature as distinct factors, when viewed from the perspective of the managers, they were in fact highly interrelated. The study contributes to a small but growing body of literature that is based on the argument that inhibitors are important factors that need to be investigated separately, rather than being conceptualized as merely the opposite of enablers. The study also demonstrates that the identification of inhibitors can be used as part of a diagnostic process for improving the benefits that firms derive from the IT investment

The drivers of Corporate Social Responsibility in the supply chain. A case study.

Purpose: The paper studies the way in which a SME integrates CSR into its corporate strategy, the practices it puts in place and how its CSR strategies reflect on its suppliers and customers relations. Methodology/Research limitations: A qualitative case study methodology is used. The use of a single case study limits the generalizing capacity of these findings. Findings: The entrepreneur’s ethical beliefs and value system play a fundamental role in shaping sustainable corporate strategy. Furthermore, the type of competitive strategy selected based on innovation, quality and responsibility clearly emerges both in terms of well defined management procedures and supply chain relations as a whole aimed at involving partners in the process of sustainable innovation. Originality/value: The paper presents a SME that has devised an original innovative business model. The study pivots on the issues of innovation and eco-sustainability in a context of drivers for CRS and business ethics. These values are considered fundamental at International level; the United Nations has declared 2011 the “International Year of Forestry”

Supply Chain

Traditionally supply chain management has meant factories, assembly lines, warehouses, transportation vehicles, and time sheets. Modern supply chain management is a highly complex, multidimensional problem set with virtually endless number of variables for optimization. An Internet enabled supply chain may have just-in-time delivery, precise inventory visibility, and up-to-the-minute distribution-tracking capabilities. Technology advances have enabled supply chains to become strategic weapons that can help avoid disasters, lower costs, and make money. From internal enterprise processes to external business transactions with suppliers, transporters, channels and end-users marks the wide range of challenges researchers have to handle. The aim of this book is at revealing and illustrating this diversity in terms of scientific and theoretical fundamentals, prevailing concepts as well as current practical applications