The Influence of Extraversion and Neuroticism on Self-Esteem and Life Satisfaction Mediated by Facebook use Among Thai Millennials

Facebook is the number one social networking site in the world that people engage in the most. Its popularity has reached epidemic proportions and it leaves many questions unanswered as to whether it is good or bad for users’ psychological health, especially for Millennials who engage in Facebook more than any other activity in their lives. The current investigation attempted to explore the direct and indirect influences of the personality traits of extraversion and neuroticism on self-esteem and life satisfaction, being mediated by Facebook use among Thai Millennials. The results indicate that extraversion and neuroticism showed no significant indirect influences on the self-esteem and life satisfaction of Thai Millennials, being mediated by their Facebook use. However, both extraversion and neuroticism were foundto have positive direct relationships with self-esteem and life satisfaction. Moreover, there is a positive correlation between Facebook use and extraversion but not with neuroticism. Additionally, the amount of Facebook use has no link to either self-esteem or life satisfaction and that using Facebook does not change how Thai Millennials feel about themselves and their state of life satisfaction

How Does Self-Presentation Concern Relate to Language Use in Online Social Networking?

Millions of people worldwide use online social networking sites (SNSs) such as Facebook and Twitter for interpersonal interaction and self-presentation. Theories of computer-mediated communication suggest that SNSs offer unique affordances and pose complex challenges to self-presentation (particularly in audience management) compared to face-to-face settings. One of the most fundamental ways in which people present themselves to others is through the use of language. The goal of the present work is to better understand language use in online self-presentation by exploring how the degree of concern people have about their self-presentation relates to their word choices in SNS posts (i.e., status updates and tweets). This study addressed three specific research questions. First, do people with greater self-presentation concern (SPC) differ from people with lower SPC in their use of words related to style, affect, and specific topics? Second, how do personality traits (i.e., the Big Five) mediate the relationships between SPC and language? Finally, does reminding people about specific types of audiences in their social networks (i.e., social vs. professional audiences) influence their language use and the amount of time they spend creating a post? To address these questions, I recruited Facebook and Twitter users to complete an online survey where they shared their most recent SNSs posts and wrote a new post under different audience reminder conditions. They also completed measures of SPC and personality. I used Linguistic Inquiry and Word Count (LIWC2007) to measure the language in participants\u27 posts along dimensions of style (i.e., pronouns), affect (i.e., emotion words and swear words), and topic (i.e., achievement, money, religion, and sexuality). The results revealed that SPC was not significantly related to language use along these dimensions. Although SPC was related to certain personality traits, these traits did not mediate the relationships between SPC and language use. Finally, reminding participants about social and professional audiences did not affect their language use or the amount of time they spent creating their posts. These results carry important implications for theoretical frameworks of online self-presentation and provide directions for future research on SPC and language use

Development and validation of the Scale of Motives for Using Social Networking Sites (SMU-SNS) for adolescents and youths

Over the past decade, the Uses and Gratifications theory has driven research on the motives behind social media use. The three most commonly explored motives have been: maintaining relationships, seeking information, and entertainment. The aim of this study was to develop and validate the Scale of Motives for Using Social Networking Sites (SMU-SNS), a measure to assess a wider range of motives for using Social Networking Sites than have previously been researched. A multi-method design with different samples of high-school and university students was used. First, to develop the pool of items, a literature review and a focus group study (n = 48, age range = 16–21) was conducted. Second, to reduce and refine the pool of items a pilot study (n = 168, age range = 14–24) was performed. Third, a validation study (n = 1102, age range = 13–25) was conducted to assess the validity and reliability of the SMU-SNS. Cross-validation using EFA and CFA resulted in a final version comprising 27 items distributed in nine factors (Dating, New Friendships, Academic Purposes, Social Connectedness, Following and Monitoring Others, Entertainment, seeking Social Recognition, Self-expression, and seeking Information). Internal consistency was excellent and evidence of measurement invariance across gender and age was largely achieved. The SMU-SNS scores significantly correlated with other relevant variables, including age, gender, certain personality traits, social support, loneliness, and life satisfaction. Overall, findings supported the SMU-SNS as a valid and reliable measure to assess youth’s motives for using Social Networking Sites. Psychometric and general implications are discussed.Ministerio de Economía y CompetitividadMinisterio de Educación y Formación Profesiona

Social Networking and Users: The Interaction of Personality and Motivation to Post on Facebook

Facebook is the reigning king of Social Networking Sites (SNSs). Due to Facebook’s impact on current culture, researchers have been focused on how it interacts with its members on a variety of issues including well-being, personal identity, personality type, and motivation. While the topics of personality type and motivation have been investigated separately, their possible relationship has not been examined until now. Participants consisted of 415 students from the University of Central Florida were surveyed with an International Personality Item Pool (IPIP), a Facebook Intensity Survey, and a Facebook Motivation Scale. Results showed that the personality traits of agreeableness, conscientiousness, and emotional stability were positively related to intrinsic and extrinsic motivation to make posts on Facebook, extraversion was found to be related to extrinsic motivation to make posts, and intellect was found to have almost no relationship to motivation. In addition, participants who were higher in the traits of agreeableness, conscientiousness, and emotional stability were more likely to be more intensely involved in Facebook than those who were high in extraversion and intellect. Finally, I found that participants who were more intensely involved in Facebook experienced more motivation to make posts on Facebook

Intentions behind the use of social network sites and its association with peronality, job performance and psychological well-being of employees in China and Pakistan : qualitative and quantitative approaches

Social networking sites (SNSs) are becoming our focus of attention to fulfill our basic need to associate and communicate with other beings. During the last few years, there has been a drastic increase in SNSs users and statistics represent a huge number of people and even workers who log in to SNSs at least once during their office hours. Many studies have explored the SNSs use in students, but limited literature is available that studied employees’ use of SNSs during their working hours. The present study is divided into three phases: scale development, survey, and a quasi-experiment. The first phase was scale development, in which we focused on developing a scale to measure employees’ attitude towards use of social network sites specifically intention behind the use of SNSs. Focus groups were conducted to gather the information related to employee intention to use social network sites during office hours. Based on the focus group findings, themes were generated. A scale to measure the attitudes of employees’ toward use of SNSs, specifically intentions behind the use of SNSs, was developed from two countries: China and Pakistan. Psychometric properties of the scale were established by explanatory factor analysis. In the second phase, we conducted a survey study in China and Pakistan respectively. In the surveys, we investigate the relationship among personality traits, use of social network sites and how it affects the psychological well-being and employee’s job performance. The data was collected from employees in China (n=380) and Pakistan (n=450). SEM was used to analyze the data and the results revealed positive relations between employees’ use of social network sites and performance and also showed some differences between the two country samples. In the third phase, an experimental study was conducted, in which the main focus was to decrease self-interruptions caused by SNSs among employees during office hours. To conduct the experiment, a quasi-experimental design was used to mitigate the effect of interruptions by using a mindfulness intervention. In the experiment, control and experimental groups were recruited. The results showed significant decreases in interruption and increases in mindfulness level in the experimental group. Findings from the present research would add to existing literature and bridge the gap of knowledge by highlighting employees’ attitudes towards SNSs use, specifically intentions behind the use of SNSs, during office hours. This thesis has also provided recommendations to help employers enhance their employees’ job performance through policies and training that support overall well-being while managing SNS use at work

Walking the Talk, from Online to Offline? Analyzing Predictors of Political Engagements in the Case of Cebu City, Philippines

The political engagement of individuals has complexly evolved in a borderless world brought by various developments in technology. This study revisits how various predictors, including personality traits such as extraversion and openness to experience, political efficacy, and online (FB) engagement, influence offline political engagements. Using quantitative techniques, the data gathered from a survey with 120 respondents in Cebu City, Philippines, was analyzed using the R software to generate descriptive statistics, correlation, simple linear regression, and multiple regression. A salient finding shows that the respondents’ level of extraversion, openness to experience, and political efficacy is high, while the level of political engagement is low online and offline. While online (FB) political engagement alone highly predicts offline political engagement behavior, all other independent variables (extraversion, openness to experience, and political efficacy) modeled as one attributes a very low effect towards offline political engagement. The model that includes all predictors have produced significant result that strongly supports this study’s central claim. Further, the study discussed the non-engagement of Cebuanos and commenced with suggestions on how Facebook (FB) can further influence an individual’s political engagements as a social media platform. While the publics’ engagements on political issues are vital to democratic societies, the study stressed social media's crucial influence on safeguarding democracies, human rights, and social justice

Cultural Differences in Self-Presentation on Social Networking Sites: A Cross-cultural Comparison Between American and Japanese College Students

This dissertation explores cultural and platform differences in self-presentation on social networking sites (SNSs) between Japanese and American college students utilizing Impression Management, Media Ecology, and Uses and Gratifications theories and approaches as theoretical frameworks. While Facebook is popular among American college students, Mixi, a Japanese originated SNS, as well as Facebook are popular among Japanese college students. This dissertation investigates the relationship among social culture, the types of SNSs, and the users\u27 self-presentation on SNSs. Previous studies suggest SNS users employ subtle techniques to improve ones\u27 presentation on SNSs, therefore the present study focused on the number of SNS friends and sensitive picture postings (i.e., partying, drunk, sexy, or illegal picture postings) on SNSs. Five hundred and eighty-three American and 496 Japanese college students participated in the survey, which provided the basis for analyses. The results of the present study demonstrate cultural and SNS platform differences on self-presentation on SNSs. Reflecting regional culture, Japanese Mixi users included limited types of friends on Mixi compared with American and Japanese Facebook users by not including teachers and parents. However, contradict to previous studies, Japanese Facebook users had the largest number of SNS friends followed by Japanese Mixi and American Facebook users after controlling for preexisting conditions (i.e., gender, perception of extraversion, perception of popularity, and the length of membership with the SNS). The similar pattern surfaced in the frequency of sensitive picture postings on SNSs. When the above controlling variables were included in the analyses, Japanese Facebook users posted sensitive pictures the most frequently followed by Japanese Mixi users and Japanese Facebook users. Furthermore, the present study found Facebook and Mixi dual users friended significantly more people and posted significantly more partying and drunk pictures on Facebook than on Mixi. However, the same individuals did not change the frequency of posting sensitive pictures between Facebook and Mixi. The results added evidence to media ecology. The mediation analyses helped to understand underlying mechanisms of sensitive picture postings on SNSs. The present study found that the Japanese SNS dual users posted drunk pictures on Facebook significantly more frequently due to the perception of injunctive norms. Likewise, the present study found American Facebook users posted sensitive pictures because of the perception of disinhibition. Theoretical as well as practical implications are discussed and possible future research is presented

Building an innovation discontinuance model : the case of twitter

This dissertation seeks to extend Everett Rogers’s Diffusion of Innovations theory by examining social media users’ post-adoption behavior. Despite the rapid growth of social networking sites (SNSs), the rate of user discontinuance is staggering. Keeping users active and engaged has always been a crucial issue for SNSs. Prior diffusion research has largely focused on innovation adoption, whereas innovation discontinuance is overlooked. However, innovation discontinuance is a vital facet of the diffusion process. In the real world, only a few innovations become institutionalized while most end up being fads that most users discontinue quickly. While early studies approached discontinuance as a one-time, complete abandonment of an innovation, this study extends the concept by examining two types of discontinuance: intermittent and permanent. Intermittent discontinuers are users who leave an innovation for a break but resume the use at a later time; permanent discontinuers are those who have no intentions to return. This study takes a mixed-methods approach—combining a user survey with computational analyses of “big data” drawn from Twitter—to explore the differences between intermittent and permanent discontinuers in three dimensions: (1) their distinctive characteristics (demographic, behavioral, and psychographic), (2) reasons for discontinuance, and (3) decision processes. The concept of intermittent discontinuance leads to the development of a new post-adoption decision-making model, which accounts for discontinuers’ planned and unplanned readoption behavior. This cyclical, multi-stage model also provides a systematic framework to compare the behavior and cognitive reasoning between intermittent and permanent discontinuers at each phase of the post-adoption cycle. While prior studies employed both qualitative and quantitative research methods to examine discontinuance, few came up with clear and reliable ways to measure the timeframe of discontinuance and users’ reasons for discontinuance. To address the arbitrariness of determining what length of inactivity constitutes intermittent and permanent discontinuance, this study introduces a mathematical approach based on an innovation’s life cycle and its user base. To examine users’ reasons for discontinuance, this study refines and expands Rogers and Shoemaker’s replacement-disenchantment typology—by factors and by discontinuance typologies. While Rogers conceptualized the innovation-diffusion process as an uncertainty reduction process, this study suggests that post-adoption decision-making process is a disturbance-coping mechanism—a temporal settlement of the constant interplay between an innovation’s utilitarian performance and social media exhaustion. Intermittent discontinuance usually occurs due to information overloads. Permanent discontinuance tends to occur due to perceived innovation shortcomings and innovation replacement. This dissertation provides theoretical insights into the temporal instability of an innovation, and why and how an innovation is discarded or discredited. The findings contribute to an adequate comprehension of the entire innovation diffusion process, which also helps SNS providers develop tailor-made retention solutions to re-engage SNS users.Journalis

Benefits of Internet use in supporting rural life : managing social networks and exchanging social support in a rural area

textThe purpose of this study was (1) to examine rural residents’ perceived social support from Internet use for communication and (2) to understand the meanings associated with rural Internet users’ social media use, particularly with respect to mediating diverse social ties and exchanging different types of social support. To assess how Internet use affects rural residents’ sense of social support, this study investigated dynamic relationships between online communication and perceived social support by looking at interaction effects relative to extroversion, size of social networks, broadband use, and length of time using the Internet. To explore how social media are situated in a rural area, the present study investigated how rural residents use social network sites (SNSs) to maintain social contacts and exchange social support with members of their networks.Radio-Television-Fil

Understanding How Personality Affects the Acceptance of Technology: A Literature Review

The aim of this literature review is to summarize the current state of research on the influence of the extended Big Five personality traits on the acceptance of technology and to uncover inconsistencies and gaps in knowledge. It focuses on the question of how the characteristics openness to experience, extraversion, agreeableness, conscientiousness, neuroticism and willingness to take risks affect people's acceptance of new technologies. Within the framework of the literature review, a total of 378 topic-relevant results were analyzed and ultimately a sample of 22 studies selected to reflect the current state of research. Upon review, most of these studies provide significant results for each of the six personality traits. Furthermore, it was found that most researchers use the Technology Acceptance Model (TAM) to measure technology acceptance and that the samples consisted mainly of students. In view of the increasing use of intelligent technologies in almost all areas of life, it is particularly important to continuously investigate the factors influencing technology acceptance - and to do so in a representative way for all social classes