Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

Cognition-Based Networks: A New Perspective on Network Optimization Using Learning and Distributed Intelligence

IEEE Access Volume 3, 2015, Article number 7217798, Pages 1512-1530 Open Access Cognition-based networks: A new perspective on network optimization using learning and distributed intelligence (Article) Zorzi, M.a , Zanella, A.a, Testolin, A.b, De Filippo De Grazia, M.b, Zorzi, M.bc a Department of Information Engineering, University of Padua, Padua, Italy b Department of General Psychology, University of Padua, Padua, Italy c IRCCS San Camillo Foundation, Venice-Lido, Italy View additional affiliations View references (107) Abstract In response to the new challenges in the design and operation of communication networks, and taking inspiration from how living beings deal with complexity and scalability, in this paper we introduce an innovative system concept called COgnition-BAsed NETworkS (COBANETS). The proposed approach develops around the systematic application of advanced machine learning techniques and, in particular, unsupervised deep learning and probabilistic generative models for system-wide learning, modeling, optimization, and data representation. Moreover, in COBANETS, we propose to combine this learning architecture with the emerging network virtualization paradigms, which make it possible to actuate automatic optimization and reconfiguration strategies at the system level, thus fully unleashing the potential of the learning approach. Compared with the past and current research efforts in this area, the technical approach outlined in this paper is deeply interdisciplinary and more comprehensive, calling for the synergic combination of expertise of computer scientists, communications and networking engineers, and cognitive scientists, with the ultimate aim of breaking new ground through a profound rethinking of how the modern understanding of cognition can be used in the management and optimization of telecommunication network

Describing and Forecasting Video Access Patterns

Computer systems are increasingly driven by workloads that reflect large-scale social behavior, such as rapid changes in the popularity of media items like videos. Capacity planners and system designers must plan for rapid, massive changes in workloads when such social behavior is a factor. In this paper we make two contributions intended to assist in the design and provisioning of such systems.We analyze an extensive dataset consisting of the daily access counts of hundreds of thousands of YouTube videos. In this dataset, we find that there are two types of videos: those that show rapid changes in popularity, and those that are consistently popular over long time periods. We call these two types rarely-accessed and frequently-accessed videos, respectively. We observe that most of the videos in our data set clearly fall in one of these two types. For each type of video we ask two questions: first, are there relatively simple models that can describe its daily access patterns? And second, can we use these simple models to predict the number of accesses that a video will have in the near future, as a tool for capacity planning? To answer these questions we develop two different frameworks for characterization and forecasting of access patterns. We show that for frequently-accessed videos, daily access patterns can be extracted via principal component analysis, and used efficiently for forecasting. For rarely-accessed videos, we demonstrate a clustering method that allows one to classify bursts of popularity and use those classifications for forecasting

CHORUS Deliverable 2.2: Second report - identification of multi-disciplinary key issues for gap analysis toward EU multimedia search engines roadmap

After addressing the state-of-the-art during the first year of Chorus and establishing the existing landscape in multimedia search engines, we have identified and analyzed gaps within European research effort during our second year. In this period we focused on three directions, notably technological issues, user-centred issues and use-cases and socio- economic and legal aspects. These were assessed by two central studies: firstly, a concerted vision of functional breakdown of generic multimedia search engine, and secondly, a representative use-cases descriptions with the related discussion on requirement for technological challenges. Both studies have been carried out in cooperation and consultation with the community at large through EC concertation meetings (multimedia search engines cluster), several meetings with our Think-Tank, presentations in international conferences, and surveys addressed to EU projects coordinators as well as National initiatives coordinators. Based on the obtained feedback we identified two types of gaps, namely core technological gaps that involve research challenges, and “enablers”, which are not necessarily technical research challenges, but have impact on innovation progress. New socio-economic trends are presented as well as emerging legal challenges

Video-based Sign Language Recognition without Temporal Segmentation

Millions of hearing impaired people around the world routinely use some variants of sign languages to communicate, thus the automatic translation of a sign language is meaningful and important. Currently, there are two sub-problems in Sign Language Recognition (SLR), i.e., isolated SLR that recognizes word by word and continuous SLR that translates entire sentences. Existing continuous SLR methods typically utilize isolated SLRs as building blocks, with an extra layer of preprocessing (temporal segmentation) and another layer of post-processing (sentence synthesis). Unfortunately, temporal segmentation itself is non-trivial and inevitably propagates errors into subsequent steps. Worse still, isolated SLR methods typically require strenuous labeling of each word separately in a sentence, severely limiting the amount of attainable training data. To address these challenges, we propose a novel continuous sign recognition framework, the Hierarchical Attention Network with Latent Space (LS-HAN), which eliminates the preprocessing of temporal segmentation. The proposed LS-HAN consists of three components: a two-stream Convolutional Neural Network (CNN) for video feature representation generation, a Latent Space (LS) for semantic gap bridging, and a Hierarchical Attention Network (HAN) for latent space based recognition. Experiments are carried out on two large scale datasets. Experimental results demonstrate the effectiveness of the proposed framework.Comment: 32nd AAAI Conference on Artificial Intelligence (AAAI-18), Feb. 2-7, 2018, New Orleans, Louisiana, US