Summer Institute on Climate Information for Public Health 2010

Now that the world’s attention is focused on climate variability and climate change adaptation, it is essential, not only for public health communities, but also for planners in central government, to understand the role climate plays in driving disease burden and impacting economic growth. Public health emerges as the final common pathway for all impacts of climate variability and climate change on individuals as well as societies

Making Content Count: How Content Marketing Can Impact Colleges\u27 Recruitment of Undergraduate Students

The primary research question addressed in this study is “How do liberal arts colleges and universities in the Midwest use content marketing strategy to impact their enrollment goals in the recruitment of undergraduate students?” Two secondary questions are “How do marketing, communications, and admissions departments of these colleges or universities intersect, align, and collaborate in achieving their recruiting goals?” and “How effective is each content marketing tool in impacting the colleges’ enrollment goals?” This study documents how three Midwestern private colleges approached, resourced, developed Content for, and deployed content marketing strategy to recruit undergraduate students over three months in spring of 2015. It reveals challenges and opportunities experienced by marketing, communications, and admission teams at the three schools. Results reveal how colleges can best approach and support content marketing to recruit undergraduate students

The Ithacan 2011-03-10

https://digitalcommons.ithaca.edu/ithacan_2010-11/1021/thumbnail.jp

Marketing Plan for Columbus State University

Marketing is an important tool for capturing customers and sales in business, and it’s equally as important to an institution like Columbus State University (CSU) aiming to capture student customers. The development of a marketing plan through extensive research and planning will contribute to the success of all involved marketing efforts. This marketing plan will include all the standard essential elements: business mission statement, situation (SWOT) analysis, objectives, marketing strategy, implementation, and evaluation control. For the mission statement, the current statement from the 2018-2023 Strategic Plan will be used. The situation analysis will include looking at the current strengths, weakness, opportunities, and threats of CSU. Based on this analysis, the objectives of the marketing plan will be created. The marketing strategy will include development of the target market strategy and the marketing mix. Target market strategy will consist of segmentation, targeting, and positioning while the marketing mix is made up of product, price, place, and promotion. An action plan will be developed to implement the marketing plan, and evaluation and control methods will be planned. The proposed plan would increase student enrollment and brand awareness of CSU

2021 IMSAloquium

Welcome to IMSAloquium 2021. This is IMSA’s 34th year of leading in educational innovation, and the 33rd year of the IMSA Student Inquiry and Research (SIR) Program.https://digitalcommons.imsa.edu/archives_sir/1031/thumbnail.jp

The Cowl - v. 76 - n. 17 - Mar 1, 2012

The Cowl - student newspaper of Providence College. Volume 76 - Number 17 - March 1, 2012. 36 pages

Are There Whiter Shades of Pale in Marketing the Ivory Tower? An Examination of Differentiation in Institutional Public Service Announcements through Content Analysis

This study explored the public service announcements (PSAs) produced by institutions of higher education that competed in the National Collegiate Athletic Association’s 2013-14 postseason football bowl games. Utilizing content analysis and survey results, the researcher examined the level of content distinction between and within institutional groups based on athletic conference, Carnegie classification, total student enrollment, and primary target audience. The researcher also investigated the role the PSAs played in marketing campaigns conducted by the institutions and the additional marketing strategies used in those campaigns. The analysis showed limited distinction between institutional groups and little to no distinction within groups. Further, the study revealed moderate use of marketing campaigns, with a wide range of marketing strategies utilized within them

Questioning Assumptions about Race, Social Class and Crime Portrayal: An Analysis of Ten Years of Law and Order

Social researchers have paid significant interest to the portrayal of non-whites and members of the lower classes in both news broadcasts and the fictional crime drama. They have also explored whether social programming uses educational entertainment to positively sway public opinion or as propaganda to support the status quo. Little has been done recently to determine the representation of intra- versus interracial crime in the crime drama. Also, there is the underlying assumption that may be taken almost a priori by viewers that criminals are more often portrayed as poor and non-white and victims are more often portrayed as whites with more resources. This study utilizes the first ten year of Law and Order, an immensely successful crime drama. It explores both the portrayal of victims and perpetrators by race and social class as well as an examination of how these topics are framed and communicated to the public. Descriptive statistics are used to determine whether the portrayal by race and social class is reflective of crime rates during the decades. A content analysis is used to determine if topics that deal specifically with these factors are designed to educate, maintain the status quo, or perhaps accomplish both goals