Computational Analysis and Generation of Slogans

I reklam används sloganer för att förbättra återkallandet av den annonserade produkten av konsumenter och skilja den från andra på marknaden. Att skapa effektiva slagord är en resurskrävande uppgift för människor. I denna avhandling beskriver vi en ny metod för att automatiskt generera sloganer, med tanke på ett målkoncept (t ex bil) och en adjektivsegenskap för att uttrycka (t ex elegant) som input. Dessutom föreslår vi en metod för att generera nominella metaforer med hjälp av en metafor-tolkningsmodell för att möjliggöra generering av metaforiska slagord. Metoden för att generera sloganer extraherar skelett från befintliga sloganer, så fyller det ett skelett med lämpliga ord genom att använda flera språkliga resurser (som ett förvar av grammatiska och semantiska relationer och språkmodeller) och genetiska algoritmer samtidigt som man optimerar flera mål såsom semantiska relateradhet, språkkorrigering och användning av retoriska enheter. Vi utvärderar metaforen och slogangenereringsmetoderna med hjälp av en tänktalkoplattform. På en 5-punkts Likert-skala ber vi online-domare att bedöma de genererade metaforerna tillsammans med tre andra metaforer som genererades med andra metoder och visa hur bra de kommunicerar den eftersökta betydelsen. Slogangenereringsmetoden utvärderas genom att be crowdsourced-domare att bedöma genererade sloganer från fem perspektiv, vilka är 1) hur bra är sloganet relaterat till ämnet, 2) hur korrekt är sloganets språk, 3) hur metaforiskt är sloganet, 4) hur engagerande, attraktivt och minnesvärt är det och 5) hur bra är sloganet överlag. Dessa frågor är utvalda för att undersöka effekterna av relateradhet till produkten och den markerade egenskapen, användningen av retoriska anordningar och språkets korrekthet på den övergripande uppskattningen av slogan. På samma sätt utvärderar vi befintliga sloganer som har skapats av äkta människor. Baserat på utvärderingarna analyserar vi metoden som helhet tillsammans med de enskilda optimeringsfunktionerna och ger insikter om befintliga sloganer. Resultaten från våra utvärderingar visar att vår metaforgeneringsmetod kan producera lämpliga metaforer. För slogangenereraren bevisar resultaten att metoden har varit framgångsrik i att producera minst en effektiv slogan för varje utvärderad input. Ändå finns det utrymme för att förbättra metoden, som diskuteras i slutet av avhandlingen

Liquid Cinematography and the Representation of Viral Threats in Alfonso Cuarón’s Children of Men

Recent cinema has been a reliable purveyor of dystopian tales that focus on the global spread of viruses. The anxiety and fascination over the end of the world and, in particular, over the invasion of infectious pathogens has turned these films into apt modes of expression of a post-9/11 context of pervasive fear that sociologists like Ulrich Beck have termed “world risk society.” This article provides a close textual analysis of one of these films, Alfonso Cuarón’s Children of Men (2006), situating it at the forefront of this trend. Following Zygmunt Bauman’s notion of liquid fear, this article aims to explore how the visual language of the long take and the continuous superposition of intertextual references help to construct a liquid space and time in which viral threats, like epidemics and immunological fear mongering discourses on terrorism and migration, easily proliferate. The infertility epidemic works as a suitable metaphor of this liquid environment, representing not only the barren malaise of our globalized times but also every invisible fear that spreads across borders, invades and segregates individuals into healthy Us and contaminated and dehumanized Others

Vismantic : Meaning-making with Images

Jufo-ID 72909. (ICCC 2015).This paper presents Vismantic, a semi-automatic system generating proposals of visual composition (visual ideas) in order to express specific meanings. It implements a process of developing visual solutions from ‘what to say’ to ‘how to say’, which requires both conceptual and visual creativity. In particular, Vismantic extends previous work on using conceptual knowledge to find diverse visual representations of abstract concepts, with the capacity of combining two images in three ways, including juxtaposition, replacement and fusion. In an informal evaluation consisting of five communication tasks, Vismantic demonstrated the potential of producing a number of expressive and diverse ideas, among which many are surprising. Our analysis of the generated images confirms that visual meaning making is a subtle interaction between all elements in a picture, for which Vismantic demands more visual semantic knowledge, higher image analysis and synthesis skills, and the ability of interpreting composed images, in order to deliver more ideas that make sense.Peer reviewe

Mind and Matter

Do brains create material reality in thinking processes or is it the other way around, with things shaping the mind? Where is the location of meaning-making? How do neural networks become established by means of multimodal pattern replications, and how are they involved in conceptualization? How are resonance textures within cellular entities extended in the body and the mind by means of mirroring processes? In which ways do they correlate to consciousness and self-consciousness? Is it possible to explain out-of-awareness unconscious processes? What holds together the relationship between experiential reality, bodily processes like memory, reason, or imagination, and sign-systems and simulation structures like metaphor and metonymy visible in human language? This volume attempts to answer some of these questions

How rhetoric theory informs the creative advertising development process

This paper explores rhetoric theory as a comprehensive theory of the advertising development process. It compares the five canons of rhetoric with the stages in the advertising development process to explore the possibility of finding parallels between them. Close examination and comparison suggest there are parallels. It goes further to examine whether the generative mechanisms of each canon have explanations for strategies employed in its equivalent stage in the advertising development process. To explore fully, principles extracted from rhetoric theory and a model developed from it subsequently found support in advertising practice and findings from advertising research. The theory states that the principles of rhetoric must undergird strategies in the advertising development process before persuasiveness can be guaranteed. This is the “big picture” perspective which the theory proffers for both research and practice

Older Consumers and Celebrity Advertising

Older consumers have long been the 'invisible majority' in advertising despite the rapid increase in an ageing population. A significant proportion of this population have high levels of disposable income, even in times of recession, but advertisers are not encouraging them to part with it. This paper intends to find out why advertisers have been slow or struggle to target older consumers effectively. Using a case study approach this paper has two aims: to explore the portrayal and representation of older consumers, with specific reference to the use of celebrities and to understand the value of a more progressive, aspirational set of role models that older consumers can identify with

Change and Exchange: Economies of Literature and Knowledge in Early Modern Europe

The introductory essay outlines the way in which Change and Exchange places literature, and, in a wider sense, imaginative practice, at the centre of early modern economic knowledge. Probing the affinity between economic and metaphorical experience in terms of the transactional processes of change and exchange, it sets up the parameters within which the essays in the volume collectively forge a language to grasp early modern economic phenomena and their epistemic dimensions. It prepares the reader for the stimulating combination of materials that the book presents: the range of generic contexts engendered by emergent economic practices, structures of feeling and modes of knowing made available by new economic relations, and economies of transformation in discursive domains that are distinct from ‘economics’ as we understand it but cognate in their intuition of change and exchange as shaping agents

THE SCIENCE OF CONNECTIVENESS PART II: MAPPING BEYOND SPACE-TIME

This is the second in a series of three articles that will outline a proposed scientific model with the goal of stimulating a new vision toward resolving the Mind-matter question and acknowledging an underlying connectiveness in the universe. Scientific is understood to mean that the "parts" or links already exist as useful concepts in the scientific community. The model being proposed assumes that everyday reality is not simply "out there" nor is it "within." Rather, it is suggested that everyday reality is a "perception" we construct from aspects of the "unity" within which we are immersed. Parr I presented the basic assumptions of the model and introduced the model by exploring aspects of a reality that extends beyond our limited concepts of three dimensional space plus time. 1•2 The power of symbolic patterns in the physical for serving the role of mediator between the happenings in the physical (or outer reality) and the menral (or inner reality) was emphasized. Part II, Mapping Beyond Space-Time, discusses a process of interfacing between Mind and matter consistenr with the concepts of quantum physics. Emphasis is placed upon the quantum feature of non-locality and upon twistor theory. The issues of causality and reproducibility in science are discussed. The article concludes with a description of the dynamics of the process-how the interplay takes place and works. This includes an outline of other symbolic tools of mathematics such as chaos theory that permit extending out three dimensional thinking. In Part III the authors will explore [he relationship of their model to human experience

Conceptual Representations for Computational Concept Creation

Computational creativity seeks to understand computational mechanisms that can be characterized as creative. The creation of new concepts is a central challenge for any creative system. In this article, we outline different approaches to computational concept creation and then review conceptual representations relevant to concept creation, and therefore to computational creativity. The conceptual representations are organized in accordance with two important perspectives on the distinctions between them. One distinction is between symbolic, spatial and connectionist representations. The other is between descriptive and procedural representations. Additionally, conceptual representations used in particular creative domains, such as language, music, image and emotion, are reviewed separately. For every representation reviewed, we cover the inference it affords, the computational means of building it, and its application in concept creation.Peer reviewe