Some Fundamentals of Marketing Meat Goats

Over the last couple of decades, the demand for goat meat has risen in the U.S. However, the current supply of domestic goats does not meet the demand. In fact, the increase in demand is the result of the growth in ethnic populations in the U.S. Consequently, small producers are raising goats as a source of income. Thus, they must become familiar with ethnic holidays or festivals, understand marketing, and the importance of body condition scoring and selection criteria in order to increase returns from the sale of their goats. The objectives of this paper were to discuss the U.S. goat inventory, seasonality of demand and carcass specifications, marketing channels for selling goats, body condition scoring, and selection criteria used for grading goats. When producers understand the aforementioned attributes of the market and implement them, they will be able to take advantage of the market; thus, leading to sustainable enterprises

INOVASI PENGOLAHAN EMPEK-EMPEK SEBAGAI UPAYA DIVERSIFIKASI PRODUK HASIL PERIKANAN DI KAMPUNG BARANGKALANG KECAMATAN MANGANITU KABUPATEN KEPULAUAN SANGIHE

Inovasi pembuatan empek-empek sebagai upaya diversifikasi produk hasil perikanan belum dilakukan secara optimal. Hal ini disebabkan kurangnya informasi terkait produk diversifikasi dikalangan masyarakat. Peningkatan proses pemahaman ini akan memudahkan instansi terkait memberikan layanan bidang pengembangan produk hasil perikanan sehingga masyarakat dapat melakukan diversifikasi produk perikanan di wilayah Kecamatan Manganitu Selatan. Tujuan dari pengabdian masyarakat ini yaitu untuk memberikan pengetahuan Good Manufaturing Practice produk empek-empek, penerapan Standard Sanitation Operational Procedure, dan Fundamentals of Marketing Management. Dalam pengabdian masyarakat ini kami melakukan kegiatan yang terdiri dari : 1) survey; 2) pendekatan masalah; 3) persiapan; 4) pelaksanaan; 5) monitoring dan evaluasi. Hasil kegiatan inovasi pembuatan empek-empek sangat efisien untuk diberikan.   The process of making Empek-empek (an Indonesian fish cake delicacy) as an innovative effort to diversity fisheries products is far from optimal. This is due to the lack of knowledge related to fish product diversification among fisheries society of Sangihe. In particular, improving such knowledge or understanding in fisheries society of Manganitu Selatan district by responsible agencies for fisheries products diversification helps the society diversify fisheries products in the district. The purpose of this community service was to increase the knowledge of good manufacturing practice for Empek-empek and related products, of standard sanitation, operational procedure, and fundamentals of marketing management. In this community service, we conducted 1) survey, 2) problem-solution approach, 3) preparation, 4) implementation 5) and monitoring as well as evaluation of the program. We found the innovative work on the making of Empek-empek was efficiently delivered.&nbsp