Zara and Benetton: Comparison of two business models

The project analizes and compares two very important and diferent business models in fast fashion industry: Zara y Benetton models. Their models are so diferent but have been a great success, due to their capacity to respond quickly to demand of the market, then due to their flexibility. In this regard, the project also demonstrates how information sharing have a big role to the success of a company. It improves the efficiency of a company and helps to achieve the customer satisfaction . To achieve a good sharing information, it' s important a good and strenght relationship between manufacturer and retailer

Zara and Benetton: Comparison of two business models

The project analizes and compares two very important and diferent business models in fast fashion industry: Zara y Benetton models. Their models are so diferent but have been a great success, due to their capacity to respond quickly to demand of the market, then due to their flexibility. In this regard, the project also demonstrates how information sharing have a big role to the success of a company. It improves the efficiency of a company and helps to achieve the customer satisfaction . To achieve a good sharing information, it' s important a good and strenght relationship between manufacturer and retailer

Benetton and Zara information systems:a comparative analysis

Supply chain management has emerged as one of the major areas for companies to gain a competitive edge. Managing supply chains effectively is a complex and challenging task, due to the current business trends of expanding product variety, short product life cycle, increasing outsourcing, globalization of businesses, and continuous advances in information technology. Because of shorter and shorter product life cycles, the pressure for dynamically adjusting and adapting a company¿s supply chain strategy is mounting. In this project are compared two important companies :Zara and Benetton, a spanish and an italian one. These companies have different approaches that enable at the same result : satisfy customer¿s demand. ECR is an important suggest to supply chain management that had produced substantial results in other industry and that can be adopted as well in the clothing industry

Supply chain management in the fashion retail industry: a multi-method approach for the optimisation of performances

2014 - 2015Fashion and Apparel Supply Chains work in a very fast-changing environment always demanding better quality, higher availability of products, broader assortments and shorter delivery times. Then, an efficient Supply Chain Management can make the difference between success or failure in the market. In this context, this thesis analyses the characteristics of this particular industry at different levels. Starting from the analysis of the whole Supply Chain, aimed at identifying the most critical areas and processes, this work proposes a reference framework for the definition and subsequent optimisation of the physical and informative flows. The model also includes all the cost and revenue items connected to the processes which are characteristic of a Fashion Supply Chain working with a wide network of direct-operated or franchising mono-brand stores. In recent years, the traditional model, only based on a brick & mortar business, has been overcome due to the wide spread of ecommerce. This evolution forced companies to adopt a new integrated strategy, called Omni- Channel Retailing, in order to meet customers requests and offer a wider product selection. With these perspectives, the framework has been revised and extended in order to represent no longer only the physical network but also the mobile purchasing paths and allow us to evaluate how this new integrated strategy may impact on the performances of a traditional Supply Chain. From all these analysis it emerged that the most critical process for a company operating in this sector, is the Replenishment process, i.e. the definition of the delivery times and quantities from the central warehouse to the whole network of stores and clients. An heuristic optimisation method, called the Bees Algorithm, was adopted to solve this problem and, together with the reference framework, represents a useful Decision Support System for fashion companies in the definition of the purchasing quantities and operations plans well ahead of the sales season. [edited by author]XIV n.s

Leveraging the power of creative crowds for innovative brands: the eYeka crowdsourcing initiatives

The thesis tried to move beyond the Crowdsourcing phenomenon intended as a mere micro-task production outlining key features of the main typologies of contest which a firm could select in pursuing this Business Model. The dissertation thus advice companies on what kind of contests format is more suitable to be implemented in order to reach the desired objective, by tailoring not only challenges but also incentive mechanisms to engage the right crowd even in terms of motivational aspectsope

The linguistic construction of business reasoning: Towards a language-based model of decision-making in undergraduate business

This thesis reports on research whose aim is to arrive at a linguistically theorised understanding of the process of decision-making in undergraduate business studies. The use of ‘real-life’ tasks such as country reports – the major assessment task of the interdisciplinary unit Business in the Global Environment at a metropolitan Australian university – is intended to prepare students for the skills of ‘problem-solving’, ‘decision-making’ and professional report writing in international business environments. However, as indicated by the large number of students failing this task, few students possess the sophisticated linguistic resources necessary to build the generic complexity and persuasive rhetoric this high-stakes task demands. This study is concerned with identifying the linguistic demands of demonstrating decision-making in country reports. Current modelling of ‘big texts’ in SFL (Martin, 1994, 1995) is insufficient for understanding longer texts stretching across the many pages tertiary students are generally required to write. This thesis will show through fine-grained linguistic analyses of High Distinction student assignments that not all ‘big texts’ are macrogenres made up of elemental genre complexes and illustrate that embedded genres play a fundamental role in enabling texts of the length of business country reports to grow bigger than a page. Drawing on discourse semantics (Martin, 1992; Martin & Rose, 2007; Martin & White, 2005), this thesis also will also show how business reasoning is construed in undergraduate business reports through different types of grammatical structures and how successful student writers construct cause-effect relations and three major types of rhetorical moves in these texts. By making visible the academically valued meanings by which skillful writers demonstrate the process of decision-making in undergraduate business country reports, this research has pedagogical implications for academic literacy interventions aimed at making explicit the basis of achievement in business studies. It is hoped that this study will open up future research directions for the continued study of knowledge-building in undergraduate business studies

High-level Architecture and Compelling Technologies for an Advanced Web-based Vehicle Routing and Scheduling System for Urban Freight Transportation

The search for a more efficient routing and scheduling, the improvement of service’s level and the increasing complexity of real-world distributive contexts are contingent variables that generate the need for a system’s architecture that may be holistic, innovative, scalable and reliable. Hence, new technologies and a lucid awareness of involved actors and infrastructures, provide the basis to create a more efficient routing and scheduling architecture for enterprises

Emerging Informatics

The book on emerging informatics brings together the new concepts and applications that will help define and outline problem solving methods and features in designing business and human systems. It covers international aspects of information systems design in which many relevant technologies are introduced for the welfare of human and business systems. This initiative can be viewed as an emergent area of informatics that helps better conceptualise and design new world-class solutions. The book provides four flexible sections that accommodate total of fourteen chapters. The section specifies learning contexts in emerging fields. Each chapter presents a clear basis through the problem conception and its applicable technological solutions. I hope this will help further exploration of knowledge in the informatics discipline