Determinants of negative word-of-mouth communication using social networking sites

At present, as customers often turn to social media platforms to share their service experience, this study aims to examine the determinants of their negative word-of-mouth communication using social networking sites following a service failure. Although many studies have examined the electronic word-of-mouth communication, studies on negative word-of-mouth communication using social media platforms remain sparse. Building on the cognitive dissonance theory and social support theory, this study proposes and empirically examines the role of contextual, individual and social networking factors in determining the customers’ intentions to engage in negative word-of-mouth communication using social networking sites. Self-reported retrospective survey was used to obtain responses from 206 online shoppers. The results of the structural equation modelling showed that feeling of injustice, firm attribution, firm image, face concern, reappraisal, use intensity and tie strength are key antecedents of negative word-of-mouth communication. The findings provide valuable insights for managers in developing effective Webcare interventions for negative word-of-mouth communication on social networking sites

Social Media Usage and Its Influence on Students’ Choice of Tertiary Institutions in Ghana

Tertiary Institutions among other businesses have been promoting their services through various conventional media which can be considered as an integrated form of communication. On the other hand, with the incorporation of the modern technologies into individual and professional lives, tertiary cannot only communicate effectively with their target audience, but they can also use social media to disseminate information and obtain feedback.Using a quantitative research approach, this research identified the social media channels students use to search for tertiary institutions, examined the various social media platforms students actively engage in, how the use of social media influence students’ tertiary institutions decision-making process and identified other factors that influence students’ choice of tertiary institutions. Results showed that respondents heavily rely on university website to search for tertiary institution information even though they are very active on WhatsApp, spending over 2 hours daily. The findings of this research adds on to existing research on consumer decision making with respect to their choice of tertiary institutions. It also helps authorities of various tertiary institutions, to improve on their social media platform activities and also develop communication strategies in other to attract potential students through the various social media platforms. It might serve as the required cause for those institutions that have no presence at all on social media to establish one since prospective students might make use of such handles in selecting schools. Keywords: Social Media, Tertiary Institutions, Ghana DOI: 10.7176/EJBM/11-30-07 Publication date:October 31st 201

STUDY OF PARENTING PATTERN, CHILDHOOD SEXUAL VIOLENCE TRAUMA, PERSONAL KNOWLEDGE, SOCIAL AGENTS ROLE, AND GOVERNMENT INTERVENTIONS ON HOMOSEKSUAL (GAY) TENDENCIES (PERSPECTIVE: SOCIAL MARKETING)

Homosexual phenomenon as an unusual thing in social relations leads to the pros cons, especially in the state of Indonesia that highly upholds Pancasila and Religion as the basic guidance of attitude and state. In the midst of increasing resistance to the existence of LGBT in Indonesia, the number of homosexual or LGBT tendencies has increased significantly. This study was conducted to analyze the factors that influence or not affect the tendency of a person to behave homosexual, in this case studied is gay behavior. Some of the factors studied are parental parenting, childhood sexual violence trauma, personal knowledge, the role of social agents and government intervention. The sample of the study was respondents who indicated gay behavior who lived in some areas in Jakarta as many as 220 respondents. The research analysis used SEM analysis using LISREL 8.5 program. The results of this study indicate that personal knowledge about good to be gay and social agents role (parents, family, friends, public figures / celebrities, etc.) affects a person's tendency to behave gay. Meanwhile, parental parenting, childhood sexual violence trauma, and government intervention do not affect a person's tendency to behave gay. Keywords: Parental parenting, childhood sexual violence trauma, personal knowledge, social agent role, government intervention, homosexual / gay, homosexual, gay, LGBT DOI: 10.7176/JMCR/53-0

Analyzing Political Marketing in Indonesia: A Palm Oil Digital Campaign Case Study

Social media in political marketing is an emerging area of research. This study explains how social networks are constructed in a digital campaign, identifying key actors, and messages involved in modern political marketing. A hotly contested palm oil campaign in Indonesia serves as a case study to analyze and visualize the messaging content found in digital campaigns. Social Network Analysis (SNA) was used to map the social network sites in Twitter and to track social interaction patterns in the #SawitBaik campaign. The results confirmed that state institutions, non-governmental institutions, news media, and individuals were key actors in the digital campaign. The actors’ roles varied from providing information and supporting palm oil activities to criticizing palm oil activities and promoting campaign events. Most tweets were critical of the government, serving as brand advocacy. The #SawitBaik campaign is also an example of political marketing used by a government in order to influence its citizens. In this case, the goal was to shape and win public support by legitimizing palm oil activities in Indonesia

Ethical dilemmas on social networking sites : focus group discussions with journalists and news consumers

No longer are journalists the exclusive gatekeepers of information, nor are they the sole agenda setters in the public sphere. Social networking sites (SNSs), like Twitter and Facebook, have brought professional journalists and news consumers closer than ever before, both in terms of the closeness of their online interactions and the defined roles they play in the process of gathering and disseminating information (Broersma & Graham, 2013). By understanding both groups' expectations of privacy regarding information posted on these two SNSs, we can begin to create a unified understanding that will prevent emotional harm and will promote more positive online interactions. This research study utilized focus groups with professional journalists and members of the public to better understand how these two groups interact online, as well as the potential ethical dilemmas that concern both groups.by Gordon Douglas SeversonIncludes bibliographical reference

DIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA

The article has intended to study the action of Twitter-based media advocacy promoted by the Ministry of Health (MOH) of the Government of India, and World Health Organization (WHO) during the Covid-19 pandemic. Its goal was to assess the degree of the WHO and MOH's media campaigning for Covid-19, as well as the public's perception of this advocacy. In this regard, mixed methods have been used for data collection where a survey has been conducted with 125 respondents, who use Twitter, from Kolkata (India) with the help of random sampling. A content analysis of two well-known Twitter accounts was conducted, which helped to reflect the current trends that they follow. The findings of this research have reflected the choice of medium preferred by the respondents for receiving news and information during the Covid-19 pandemic. It has also helped to identify the Twitter handles and tweets they mostly follow and thereby the major factors influencing their choice. The outcome of this research has helped to study whether Twitter can be used for institutionalized health communication or not in the future

How to Create an Innovation Accelerator

Too many policy failures are fundamentally failures of knowledge. This has become particularly apparent during the recent financial and economic crisis, which is questioning the validity of mainstream scholarly paradigms. We propose to pursue a multi-disciplinary approach and to establish new institutional settings which remove or reduce obstacles impeding efficient knowledge creation. We provided suggestions on (i) how to modernize and improve the academic publication system, and (ii) how to support scientific coordination, communication, and co-creation in large-scale multi-disciplinary projects. Both constitute important elements of what we envision to be a novel ICT infrastructure called "Innovation Accelerator" or "Knowledge Accelerator".Comment: 32 pages, Visioneer White Paper, see http://www.visioneer.ethz.c

스리랑카 매스 미디어 부문의 직원 성과에 대한 소셜 미디어 사용의 영향: 스리랑카의 Rupavahini TV Corporation 사례 분석

학위논문(석사) -- 서울대학교대학원 : 행정대학원 글로벌행정전공, 2023. 2. Taehyon Choi.Organizations are progressively inquisitive about adjusting social media for their commercial forms, because it is causing noteworthy alter within the working environment. The objective of utilization of social media at office may shift, but the major objective is to create social systems and allow sharing data. The impact of utilization of social media on employees work performance at Sri Lanka Rupavahini TV Organization, the country's national TV, and the interceding impact of an organizational structure are designed to be investigated in this experimental consider. New media is becoming increasingly strong and popular as the media industry in Sri Lanka undergoes daily revolution. This has also had a significant impact on changing the media landscape, leading to increased engagement and activity on social media in particular. Social media has demonstrated that, in the context of Sri Lankan media, the media is indeed the fourth branch of government in any nation. Therefore, establishing a link between social media use and how it affects employees' performance, particularly on the national broadcast, would pave the way for major developments in Sri Lanka's media landscape. In order to investigate the relationship between these two factors, the research set out to determine the answers to these questions. Does the use of social media affect the performance of employees in Sri Lanka's media industry? What percentage of Sri Lanka Rupavahini TV Corporation employees uses social media? What objectives do the SLRC staff members have when using social media? What impact do social media platforms have on SLRC employees' performance? The research was set to use a quantitative approach that included survey questionnaires. Chi Square analysis was used to evaluate data from roughly 85–100 significant surveys. The sample of Rupavahini Staff included 89 respondents, or 89 %, of the actual responder rate. The study's conclusions showed a strong correlation between SLRC employees' performance and their use of social media. However, it has demonstrated that there is no direct correlation between employee satisfaction and social media use. Additionally, it was made clear that SLRC management needs to take decisive action to resolve problems relating to Rupavahini TV personnel' use of social media and job satisfaction. The results of this study are extremely important since they came from the top media organization in Sri Lanka and were conducted by a member of staff at that organization who was studying in public administration at Seoul National University, one of the top universities in the world. As a result, the research will serve as a guide and assist shape the media landscape in Sri Lanka while also providing policymakers with an opportunity to carefully consider the research's conclusions and take necessary action. Key Words: Social Media, Employee Performance, Rupavahini TV, Chi Square여러 기관들은 소셜 미디어를 상업적 형태에 맞게 조정하는 것에 대해 적극적인 관심을 갖고 있습니다. 소셜 미디어가 작업 환경 내에서 주목할 만한 변화를 일으키기 때문입니다. 직장에서 소셜 미디어를 활용하는 목적은 바뀔 수 있지만 결론은 소셜 시스템을 만들고 데이터를 공유하는 것입니다. Sri Lanka Rupavahini TV Organization, Sri Lanka Rupavahini TV Organization에서 직원의 업무 성과에 소셜 미디어 활용의 영향과 조직 구조의 중재적 영향이 이 실험 고려 사항에서 조사되도록 설계되었습니다. 스리랑카의 미디어 산업이 나날이 혁명을 겪으면서 뉴미디어가 점점 강력해지고 대중화되고 있습니다. 이는 또한 미디어 환경을 변화시키는 데 상당한 영향을 미쳤으며 특히 소셜 미디어에 대한 참여와 활동이 증가했습니다. 소셜 미디어는 스리랑카 미디어의 맥락에서 미디어가 실제로 모든 국가에서 네 번째 정부 기관이라는 것을 보여주었습니다. 따라서 소셜 미디어 사용과 소셜 미디어 사용이 직원의 성과, 특히 전국 방송에서 직원의 성과에 미치는 영향 사이의 연결을 설정하는 것은 스리랑카의 미디어 환경에서 주요 발전을 위한 토대를 마련할 것입니다. 이 두 요인 사이의 관계를 조사하기 위해 연구는 이러한 질문에 대한 답을 결정하기 시작했습니다. 소셜 미디어 사용이 스리랑카 미디어 산업 직원의 성과에 영향을 미칩니까? Sri Lanka Rupavahini TV Corporation 직원의 몇 퍼센트가 소셜 미디어를 사용합니까? SLRC 직원은 소셜 미디어를 사용할 때 어떤 목표를 가지고 있습니까? 소셜 미디어 플랫폼은 SLRC 직원의 성과에 어떤 영향을 미칩니까? 조사는 설문 조사를 포함하는 정량적 접근 방식을 사용하도록 설정되었습니다. Chi Square 분석은 대략 85-100개의 중요한 설문조사의 데이터를 평가하는 데 사용되었습니다. Rupavahini Staff의 샘플에는 89명의 응답자(실제 응답자 비율의 89%)가 포함되었습니다. 이 연구의 결론은 SLRC 직원의 성과와 소셜 미디어 사용 사이에 강한 상관 관계가 있음을 보여주었습니다. 그러나 직원 만족도와 소셜 미디어 사용 사이에는 직접적인 상관 관계가 없음이 입증되었습니다. 또한 SLRC 경영진은 Rupavahini TV 직원의 소셜 미디어 사용 및 직무 만족도와 관련된 문제를 해결하기 위해 과감한 조치를 취해야 한다는 점도 분명히 드러났습니다.Pictures, Tables and Graphs 0 Chapter 1: Introduction 1 1.1. Introduction to the Research 1 1.2 Problem Statement 4 1.3 Research Question 8 1.4 Objectives of the Study 9 1.5 Scope of the Study & Significance 9 Chapter 2: Theories and Literature Review 11 2.1. Theories and Concepts 11 2.1.1 The Uses and Gratification Theory 11 2.1.2 The Media Synchronizing Theory (MST) 13 2.2 Social Media Usage and Employee Performance 14 2.3 Research Gap 18 Chapter 3: Research Methodology 19 3.1. Conceptual Framework 19 3.2 Research Hypothesis 19 3.3 Operationalization 22 3.4 Population and Sample 24 3.5 Data Collection Method 25 3.6 Method of Data Processing and Analysis 26 3.7 Limitations and Delimitation 27 3.8. Ethical Considerations 27 Chapter 4: Data Findings 29 4.1. Introduction 29 4.2. Demographic Information 29 4.2.1. Gender and Age 30 4.2.2. Department and Job Category 31 4.2.3. Educational Qualification and Work Experience 32 4.2.4. SLRC Social Media Usage 33 4.2.5. Number of Times for Social Media Access per Day and Length of Stay on Social Media Platforms 34 4.2.6. Social Media Interactions 35 4.3. Data Findings 36 4.3.1. Relationship between Extent of Use of Social Media (EOUOSM) & Employee Performance (EP) 37 4.3.2. Relationship between Extent of Use of Social Media (EOUOSM) & Employee Satisfaction (ES) 38 4.3.3. Relationship between Purpose of Use of Social Media (POUOSM) & Employee Performance (EP) 39 4.3.4. Relationship between Purpose of Use of Social Media (POUOSM) & Employee Satisfaction (ES) 40 4.3.5. Relationship between Perceived Ease of Use of Social Media (PEOUOSM) & Employee Performance (EP) 40 4.3.6. Relationship between Perceived Ease of Use of Social Media (PEOUOSM) & Employee Satisfaction (ES) 41 4.3.7. Relationship between Social Attributes of Social Media (SAOSM) & Employee Performance (EP) 41 4.3.8. Relationship between Social Attributes of Social Media (SAOSM) & Employee Satisfaction (ES) 42 4.3.9. Relationship between Organizational Support (OS) & Employee Performance (EP) 42 4.3.10. Relationship between Organizational Support (OS) & Employee Satisfaction (ES) 43 Chapter 5: Conclusion & Suggestions 44 Bibliography 47 Appendix I: Letter of Introduction 55 Appendix II: Questionnaire for Employees in SLRC 56 Appendix III: Chi Square Analysis Summery – Survey Data 64 Appendix IV: Abstract in Korean 66석

Health information dissemination among undergraduate students in Zimbabwe with particular reference to the National University of Science and Technology : a study in developing an integrated framework for health information dissemination

University students in Zimbabwe lack immediate access to accurate health information. There is lack of explicit and integrated structures for disseminating health information to students in Zimbabwe. This inductive study proposes a needs-based, integrated information dissemination framework for promoting health amongst students at the National University and Science and Technology (NUST). The study assessed the health information needs of students and evaluated existing health information dissemination methods at NUST in developing a framework for disseminating health information. The study is informed by the Salutogenetic Theory of health which culminated into an integrated theoretical framework that combines information dissemination and behaviour change theories. A case study strategy was used to gather data within the pragmatic paradigm of grounded constructivism. The population comprised of undergraduate students, the Dean of Students, the Student Counsellor, and the Nursing Sister. Within-method triangulation with complementary data gathering instruments was used to improve reliability of data. Questionnaires, interviews and focus group discussions were used to gather data. A sample of 426 students and 3 members of staff participated in the study. Qualitative and quantitative content analysis was used to determine the confounding factors that informed the design of the framework. The data was supplemented with health information dissemination principles and procedures drawn from literature. The findings reveal that students need health information on a wide range of health topics. Students prefer mobile electronic media, workshops, qualified health professionals, and peers for their health needs. There are significant gaps between the strategies that are being used by NUST to disseminate health information and the health information needs of the students. The university is using traditional information dissemination media and channels that are not in line with the needs of the students. NUST needs to use more interactive and ICT based information dissemination methods. There is also a need for staff recruitment, training and infrastructural development. The proposed framework emphasizes the need for integration of activities, a viable policy, health information literacy training and the use of a mix of persuasion techniques

From Social Data Mining to Forecasting Socio-Economic Crisis

Socio-economic data mining has a great potential in terms of gaining a better understanding of problems that our economy and society are facing, such as financial instability, shortages of resources, or conflicts. Without large-scale data mining, progress in these areas seems hard or impossible. Therefore, a suitable, distributed data mining infrastructure and research centers should be built in Europe. It also appears appropriate to build a network of Crisis Observatories. They can be imagined as laboratories devoted to the gathering and processing of enormous volumes of data on both natural systems such as the Earth and its ecosystem, as well as on human techno-socio-economic systems, so as to gain early warnings of impending events. Reality mining provides the chance to adapt more quickly and more accurately to changing situations. Further opportunities arise by individually customized services, which however should be provided in a privacy-respecting way. This requires the development of novel ICT (such as a self- organizing Web), but most likely new legal regulations and suitable institutions as well. As long as such regulations are lacking on a world-wide scale, it is in the public interest that scientists explore what can be done with the huge data available. Big data do have the potential to change or even threaten democratic societies. The same applies to sudden and large-scale failures of ICT systems. Therefore, dealing with data must be done with a large degree of responsibility and care. Self-interests of individuals, companies or institutions have limits, where the public interest is affected, and public interest is not a sufficient justification to violate human rights of individuals. Privacy is a high good, as confidentiality is, and damaging it would have serious side effects for society.Comment: 65 pages, 1 figure, Visioneer White Paper, see http://www.visioneer.ethz.c