Paid content strategies for news websites: An empirical study of British newspapers' online business models

This study uses qualitative research interviews and a survey to quantify and analyse business models at online newspapers in the UK. Senior editors and executives reported that news websites rely on advertising income to a greater extent than their print counterparts. Despite this, British news sites continue to charge users for some content, although to a varying degree. The fact that online editions still contribute barely a tenth of total revenues explains this experimental approach towards business strategy. Although paid-for content has mostly failed as a mechanism for the online news business in the past, changes in technology and net culture may mean that it is becoming an option again. The authors examine what content is being charged for and why, and investigate: how the 12 newspapers studied are balancing the need to develop additional revenue streams with the demand for traffic in a buoyant advertising market; the extent to which cannibalisation of the print parent is still a concern; the complementary benefits of developing digital products; strategies towards archived content; the value of columnist content to online users; the success of digital editions and email alerts; the potential of mobile services; and the rapidly developing number of online services and commercial partnerships hosted by newspapers on the Web

IT SOLUTIONS FOR THE MANAGEMENT OF GEO-BUSINESS

In the current economic and socio-demographic context, the pressure exerted over the informatic departments by the top management in order to have them offer a high volume of information in a short time, efficient for maintaining and developing the businegeo-business informatic systems, indicators cost, european integration, management of geo-spatial data, geomarketing

The Spanish E-retailing Customers Segmentation

This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers with homogenous behaviour are studied. The analysis also allows the quality of the service offered by this kind of establishment to be defined, as well as the main dimensions in which it develops. In the conclusions, factors which should influence the manager of an online supermarket to improve the quality of its service are given.Virtual supermarket; segmentation; Internet; E-commerce; marketing.

PROGRAMS WITH DATA MINING CAPABILITIES

The fact that the Internet has become a commodity in the world has created a framework for anew economy. Traditional businesses migrate to this new environment that offers many features and options atrelatively low prices. However competitiveness is fierce and successful Internet business is tied to rigorous use of allavailable information. The information is often hidden in data and for their retrieval is necessary to use softwarecapable of applying data mining algorithms and techniques. In this paper we want to review some of the programswith data mining capabilities currently available in this area.We also propose some classifications of this softwareto assist those who wish to use such software

Is adaptation of e-advertising the way forward?

E-advertising is a multi-billion dollar industry that has shown exponential growth in the last few years. However, although the number of users accessing the Internet increases, users don’t respond positively to adverts. Adaptive e-advertising may be the key to ensuring effectiveness of the ads reaching their target. Moreover, social networks are good sources of user information and can be used to extract user behaviour and characteristics for presentation of personalized advertising. Here we present a two-sided study based on two questionnaires, one directed to Internet users and the other to businesses. Our study shows that businesses agree that personalized advertising is the best way for the future, to maximize effectiveness and profit. In addition, our results indicate that most Internet users would prefer adaptive advertisements. From this study, we can propose a new design for a system that meets both Internet users’ and businesses’ requirements

From Personal Memories to Sharable Memories

The exchange of personal experiences is a way of supporting decision making and interpersonal communication. In this article, we discuss how augmented personal memories could be exploited in order to support such a sharing. We start with a brief summary of a system implementing an augmented memory for a single user. Then, we exploit results from interviews to define an example scenario involving sharable memories. This scenario serves as background for a discussion of various questions related to sharing memories and potential approaches to their solution. We especially focus on the selection of relevant experiences and sharing partners, sharing methods, and the configuration of those sharing methods by means of reflection