Aligning The Factors Of Skill, Technology And Task To Influence The Continued Use Of Mobile Payment Users In China

User attrition is a prevalent issue in the mobile payment market due to severe competition. Our study examines key factors contributing to the loyalty of mobile payment services, adopting flow and task-technology fit (TTF) theories. Based on the survey with 228 mobile payment users in China, our findings suggest that as the degree of fit among all three dimensions – task, skill and technology - increases, users are more likely to perceive mobile payment useful, to be satisfied, and to continue to use it. These findings provide practical implications for developing effective user retention strategies in the market

Research on the Adoption Intention of Users\u27 Knowledge Payment: the Integrated Model of UGT and TAM

Knowledge payment based on social media has become a new business model. The research on adoption intention of users could help the users recognize the influence of knowledge payment. Meanwhile, the research is helpful for the suppliers to standard and develop this business model further. According to the social media nature of knowledge payment, use and gratification theory and technology acceptance model were chosen as the theory basis to build the research model of users\u27 adoption intention on knowledge payment. 315 valid samples were collected from questionnaire. Structural equation model was used as the model analysis tool. It is found that the main motivations and purposes of users\u27 adoption on knowledge payment are the willingness to get cognitive gratification, hedonic gratification, and convenience gratification of the users. Meanwhile, in order to increase the users\u27 adoption intentions, knowledge content represented by perceived usefulness is critical, operation process represented by perceived ease of use is the method, but perceived payment price is not the key factor

Understanding Usage Intention of Social Media’s Innovative Functions: Based on Expanded Innovation Diffusion Theory

Drawing upon expanded innovation diffusion theory (IDT), this study investigates the social media users’ usage intention toward its innovative functions. 532 data were collected from the Chinese leading social media—WeChat. The results show that the relative advantage, ease of use, trialability, observability, subjective norm and image have positive effect on users’ usage intention. Whereas compatibility has no significant impact. Based upon these findings, we discussed the theoretical contributions and practical implication of this study

User Determinism: A Study of the Determination of Gratifications on the Uses of China’s WeChat

Modern social media have been being multi-functionalized. Some social media companies add more functions to their products in order to gratify more personal needs of their customers. Contrary to devoting to gratify users’ needs, some other media companies make smart marketing strategies, which aim to influence consumers’ behavior for motivating them to conduct financial transactions. However, marketing strategies are only effective in a certain period on a certain group of people. In contrast, gratifying users’ needs is always an effective way to obtain a large amount of users. China’s WeChat, one currently dominant social messaging application in Chinese Mainland, as is such an multi-functionalized social medium that keeps adding more features for gratifying user needs in order to earn large usage, rather than applies marketing strategies to attract users. I conducted a survey and received 788 responses. From the results, it can be seen that how important WeChat features are to users; why users chose to use WeChat more than other social media; and what other needs users want WeChat to gratify. The results point out that a large number of people choose to use a social medium frequently is because this social medium is capable to gratify a variety of their needs. Gratifying user needs is a more effective and everlasting way to earn more users and usage, rather than influencing user behavior through smart marketing strategies

Factors that influence users to take part in WeChat marketing activities

JEL Classification M3 M31With the penetration of smart phones and mobile Internet, Instant Message Tool is one of the important channels that was developed in order to meet the communication need. Diven by the strong demand, WeChat is the fastest growing Instant Message Tool, and gradually replace the others such as QQ, Weibo, becomes the most popular one in China. Since WeChat has been released new version with functions for busniess, WeChat marketing has started to become a hot topic which concerned by many enterprises. Enterprises push information and hold activities by using WeChat functions such as “Subscription Account”, “QR Code”, in order to obtain more attention and reach more sales. The purpose of this dissertation was to study factors that will influence users’ partipation in WeChat Marketing. Based on the Technology Acceptance Model, marketing features and social characteristics are also considered in the research model. After running Factor Analysis, Usage Performance, Privacy Concern, Perecived Entertainment, Perceived Interactive, Subjective Norm, Perceived Behavioral Control were the new independent variables; Attitude as the immediate variable; Behavior Intention as the dependent variable. Final result shows that Usage Performance has significant positive impact on Attitude and Behavior Intention. Perecived Entertainment and Perceived Interactive have significant positive impact on Attitude. However, Privacy Concern has not significantly influence on Attitude. Subjective Norm has significant impact on Attitude and Behavior Intention, while Perceived Behavioral Control has not significantly influence on Attitude and Behavior Intention.Com a penetração de smartphones e Internet móvel, Ferramentas de Mensagens Instantâneas tornam-se num dos mais importantes canais desenvolvidos de forma a satisfazer a necessidade de comunicação. Derivado pela forte procura, WeChat é a ferramenta de mensagens instantâneas com maior crescimento, gradualmente substituindo outras plataformas como QQ e Weibo, tornando-se num dos mais populares na China. Desde o surgimento do WeChat com novas funções para os negócios, o seu marketing tem começado a ser um importante tópico de análise por muitas empresas. As empresas enviam informação e mantêm actividades usando a opção de “Registar Conta” e “código QR”, de forma a obter maior atenção e obter mais vendas. O objectivo desta dissertação consiste em estudar os factores que influenciam a participação dos usuários no marketing do WeChat. Com base no Modelo de Aceitação Tecnológica, recursos de marketing e características sociais também são considerados no modelo de pesquisa. Depois de executar uma análise factorial, as variáveis independentes foram Desempenho de Uso, Preocupação com a Privacidade, Entreternimento Percebido, Interactividade Percebida, Norma Subjectiva, Controlo Comportamental Percebido; tendo como variável imediata Atitudes, e Intenção de Comportamento como variável dependente. Os resultados finais mostram que o Desempenho de Uso tem um impacto positivo significativo nas Atitudes e Intenção de Comportamento. Entertenimento Percebido e Interactividade Percebida têm um impacto positivo significativo nas Atitudes. No entanto, a Preocupação com a Privacidade não tem influência significativa nas Atitudes. Normas Subjectivas têm um impacto significativo nas Atitudes e Intenção de Comportamento, enquanto que o Controlo Comportamental Percebido não tem influência significativa nas Atitudes e Intenção de Comportamento

Exploring Determinants of Generation Y Consumers’ Behavioral Intention and Use Behavior of Mobile Payment in China

Purpose: With one billion active users in China, mobile payments have transformed the way financial services are delivere, Thus, this paper aims to examine the factors that influence the mobile payment behavior of Chinese Generation Y consumers, focusing on their intention and use behavior. The research framework considers social influence, perceived value, perceived usefulness, perceived ease of use, perceived risk, and user behavior and explores their causal relationships. Research design, data, and methodology: This study employed a quantitative research method and surveyed 500 Chinese Generation Y consumers using purposive, quota and convenience sampling. Structural equation modeling (SEM) and confirmatory factor analysis (CFA) were employed for data analysis and model fit, reliability, and construct validity. Results: The findings indicate that the behavioral intention of Chinese Generation Y consumers has the greatest impact on their mobile payment use behavior. Additionally, social influence, perceived value, perceived ease of use, perceived usefulness and perceived risk significantly affect behavioral intention. Moreover, perceived ease of use significantly affects behavioral intention through perceived usefulness. Conclusions: This study successfully tested seven hypotheses and suggested that mobile payment platforms utilize the research framework to measure and improve Chinese Generation Y consumers' behavioral intention and use behavior

Chinese WeChat Users and Their Behavioural Features: A Case Study Based on the Grounded Theory

WeChat is a social medium for mobile phones developed by the Chinese company Tencent in 2011. By March 2018, there were one billion active WeChat users, making it the social software with the fastest development in China. Most Chinese WeChat users share WeChat Moments, establish WeChat groups, send WeChat red envelopes, and become WeChat Businessman on WeChat. This paper probes the features of WeChat user behavior in light of the Grounded Theory. The findings revealed four behavioral features: the expression of personality, the connection between individuals, group establishment by individuals, and the connection between individual and group. From the perspective of interpretivism, this paper analyzed such behavior and found that WeChat users are individuals with different characters. Sharing WeChat Moments enables users to become unique individuals and express their personalities in certain social circles. In addition, people through WeChat Moments and WeChat red envelopes enhance the connections among individuals. WeChat Businessman also develops via the connection between individuals. Different individuals can form WeChat groups according to other contexts, and individuals in different groups can have something in common. The connection between individual and group is also a social need. The virtual world established in WeChat can be called the “WeChat world.

Understanding WeChat User’s Intention to Use Various Functions: from Social Cognitive Perspective

Based upon social cognitive theory, this study explores the effect of personal and environment factors on Wechat user’s continuous intention to use various functions. Online survey is used to collect data from the WeChat users. The results confirms that some personal factors (relationship benefit and performance benefit) have a positive effect on intention to use, while image does not have significant effect. Besides, three social environmental factors, the popularity of WeChat, subjective norm and company guarantee, all have significant impacts. Furthermore, we find that environmental factors’ effects are stronger than personal factors. Finally, we propose our theoretical and practical implications according to the findings of this study

The influence of patient absorptive capacity and perception of technology characteristics on patients' satisfaction with medical services in Guangzhou, China: an affordance theory based approach

Background: Based on the theory of Affordance, this thesis proposes two analytical dimensions of Subjective Affordance (SA) and Behavioral Affordance (BA).The research aims to explore the influence of patients’ Absorptive Capacity (AC) and Technology Characteristics Perception (TCP) on their SA and BA of the WeChat client-side app in community hospitals so as to further evaluate the SA and BA influence on patients’ satisfaction of medical service (PS). Research subjects are patients who have used the community hospital WeChat client-side information platform in 28 community health service centers in nine districts of Guangzhou in the South of China. A questionnaire with 4 sections and 44 questions was designed and distributed. The effective questionnaire data were checked for descriptive analysis and a path model with 5 observed variables (AC,TCP, SA,BA,PS). was developed. Results: 1. A total of 410 questionnaires was distributed, of which 400 have been collected and 387 of them were valid and analyzed. 2. There is a significant difference among variable scores of patients with different ages and educational background. 3. The group of patients who use the information platform more actively have higher scores in the 5 variables. 4. TCP has a direct influence on PS while BA plays an intermediary role. It was found that the mediation effect of SA is not valid. 5. AC has no direct or indirect influence on PS. Conclusions: Age, educational background, and TCP (evaluation of the innovation characteristics of technology) play an important role in the final implementation of technology application behavior (BA), and the effective application of technology can indeed improve satisfaction with the medical services (PS)Tendo por base a teoria da Affordance, esta tese analisa duas dimensões desta teoria: a Affordance subjetiva (AS) e a Affordance comportamental (AC). A investigação tem por objetivo estudar a influência da Capacidade de Absorção (CA) e da Percepção das Características Tecnológicas (PCT) na AS e na AC dos pacientes estudados em relação à utilização da aplicação Wechat como plataforma de informação e fornecimento de serviços em Centros de Saúde, a fim de avaliar em que medida a AS e a AC influenciam a sua satisfação com os serviços médicos (SP). Os sujeitos do estudo são pacientes que utilizaram a aplicação WeChat na sua interação com Centros de Saúde. Foi administrado um questionário contendo quatro partes e um total de 44 questões em 28 destes centros localizados em 9 distritos da cidade de Cantão no sul da China. Os dados foram depois analisados tendo sido concebido um modelo com base nas 5 variáveis observadas (AS, AC, CA, PCT e PS). Resultados: 1. Dos 410 questionários distribuídos recolheram-se 400 dos quais 387 foram considerados válidos para análise; 2. Os resultados revelaram que existe uma diferença significativa entre os pacientes de diferentes idades e diferente formação académica; 3. O grupo de pacientes que mais utiliza a aplicação tem valores mais altos nas cinco variáveis analisadas; 4. A PCT tem uma influência direta na SP enquanto que a CA desempenha um papel mediador. Os resultados demonstraram ainda que o efeito moderador da AS não se verifica; 5. A AC não tem qualquer influência direta ou indireta na SP. Conclusões: A idade, a formação académica e a PCT (percepção das características inovadoras da tecnologia) desempenham um papel importante na Affordance Comportamental (AC) e a utilização efetiva da tecnologia pode contribuir para melhorar a satisfação dos pacientes com os serviços médicos (SP)