30,547 research outputs found
Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal
The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. The approach takes the form of theoretical modelling. Findings: A conceptual model is proposed and discussed. A total of 20 research propositions are theoretically analyzed and justified. Research limitations/implications: The theoretical discussion developed here is not empirically validated. This represents an opportunity for future research. Practical implications: The ideas extracted from the discussion of the conceptual model should be a help for recommendation systems designers and web site managers, so that they may be more aware, when working with such systems, of the psychological process consumers undergo when interacting with them. In this regard, numerous practical reflections and suggestions are presented
What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?
Purpose:
The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint.
Design/methodology/approach:
A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel NaĂŻve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint.
Findings:
The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior.
Research limitations/implications:
The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation.
Originality/value:
Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective
Where to Go on Your Next Trip? Optimizing Travel Destinations Based on User Preferences
Recommendation based on user preferences is a common task for e-commerce
websites. New recommendation algorithms are often evaluated by offline
comparison to baseline algorithms such as recommending random or the most
popular items. Here, we investigate how these algorithms themselves perform and
compare to the operational production system in large scale online experiments
in a real-world application. Specifically, we focus on recommending travel
destinations at Booking.com, a major online travel site, to users searching for
their preferred vacation activities. To build ranking models we use
multi-criteria rating data provided by previous users after their stay at a
destination. We implement three methods and compare them to the current
baseline in Booking.com: random, most popular, and Naive Bayes. Our general
conclusion is that, in an online A/B test with live users, our Naive-Bayes
based ranker increased user engagement significantly over the current online
system.Comment: 6 pages, 2 figures in SIGIR 2015, SIRIP Symposium on IR in Practic
Personality in Computational Advertising: A Benchmark
In the last decade, new ways of shopping online have increased the
possibility of buying products and services more easily and faster
than ever. In this new context, personality is a key determinant
in the decision making of the consumer when shopping. A person’s
buying choices are influenced by psychological factors like
impulsiveness; indeed some consumers may be more susceptible
to making impulse purchases than others. Since affective metadata
are more closely related to the user’s experience than generic
parameters, accurate predictions reveal important aspects of user’s
attitudes, social life, including attitude of others and social identity.
This work proposes a highly innovative research that uses a personality
perspective to determine the unique associations among the
consumer’s buying tendency and advert recommendations. In fact,
the lack of a publicly available benchmark for computational advertising
do not allow both the exploration of this intriguing research
direction and the evaluation of recent algorithms. We present the
ADS Dataset, a publicly available benchmark consisting of 300 real
advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) rated
by 120 unacquainted individuals, enriched with Big-Five users’
personality factors and 1,200 personal users’ pictures
Beyond Personalization: Research Directions in Multistakeholder Recommendation
Recommender systems are personalized information access applications; they
are ubiquitous in today's online environment, and effective at finding items
that meet user needs and tastes. As the reach of recommender systems has
extended, it has become apparent that the single-minded focus on the user
common to academic research has obscured other important aspects of
recommendation outcomes. Properties such as fairness, balance, profitability,
and reciprocity are not captured by typical metrics for recommender system
evaluation. The concept of multistakeholder recommendation has emerged as a
unifying framework for describing and understanding recommendation settings
where the end user is not the sole focus. This article describes the origins of
multistakeholder recommendation, and the landscape of system designs. It
provides illustrative examples of current research, as well as outlining open
questions and research directions for the field.Comment: 64 page
Online Shopping Decisions Enhancement with Fuzzy Expert System
Purpose Nowadays, due to the rapid development of the Internet and the rapid growth of web pages, many electronic websites are using product recommendation systems to guide users to the products that they need. Such systems usually provide a list of suggested items that the user may prefer. These systems are provided as a support tool to help users obtain information that best meets their needs. These systems can actually improve user decisions, resulting in increased sales and mutual customer satisfaction. The purpose of the paper is to improve user decisions in online shopping using fuzzy expert system.
Methodology: The statistical population of this study consists of 30 experts in the field of e-commerce who were selected by combining two methods of deliberate sampling and snowball sampling. To analyze the status of improvement of users' decisions, a fuzzy expert system was created using input variables business reputation status, environmental factors status in e-commerce, online store features; product specifications; user/customer characteristics.
Findings: The final results showed that there is no significant difference between the results of the created expert system and the mean of expert opinions.
Originality/Value: In this paper, a conceptual Model to improve user decisions in online shopping using a fuzzy expert system is designed
Application of artificial neural network in market segmentation: A review on recent trends
Despite the significance of Artificial Neural Network (ANN) algorithm to
market segmentation, there is a need of a comprehensive literature review and a
classification system for it towards identification of future trend of market
segmentation research. The present work is the first identifiable academic
literature review of the application of neural network based techniques to
segmentation. Our study has provided an academic database of literature between
the periods of 2000-2010 and proposed a classification scheme for the articles.
One thousands (1000) articles have been identified, and around 100 relevant
selected articles have been subsequently reviewed and classified based on the
major focus of each paper. Findings of this study indicated that the research
area of ANN based applications are receiving most research attention and self
organizing map based applications are second in position to be used in
segmentation. The commonly used models for market segmentation are data mining,
intelligent system etc. Our analysis furnishes a roadmap to guide future
research and aid knowledge accretion and establishment pertaining to the
application of ANN based techniques in market segmentation. Thus the present
work will significantly contribute to both the industry and academic research
in business and marketing as a sustainable valuable knowledge source of market
segmentation with the future trend of ANN application in segmentation.Comment: 24 pages, 7 figures,3 Table
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