Event detection and user interest discovering in social media data streams

Social media plays an increasingly important role in people’s life. Microblogging is a form of social media which allows people to share and disseminate real-life events. Broadcasting events in microblogging networks can be an effective method of creating awareness, divulging important information and so on. However, many existing approaches at dissecting the information content primarily discuss the event detection model and ignore the user interest which can be discovered during event evolution. This leads to difficulty in tracking the most important events as they evolve including identifying the influential spreaders. There is further complication given that the influential spreaders interests will also change during event evolution. The influential spreaders play a key role in event evolution and this has been largely ignored in traditional event detection methods. To this end, we propose a user-interest model based event evolution model, named the HEE (Hot Event Evolution) model. This model not only considers the user interest distribution, but also uses the short text data in the social network to model the posts and the recommend methods to discovering the user interests. This can resolve the problem of data sparsity, as exemplified by many existing event detection methods, and improve the accuracy of event detection. A hot event automatic filtering algorithm is initially applied to remove the influence of general events, improving the quality and efficiency of mining the event. Then an automatic topic clustering algorithm is applied to arrange the short texts into clusters with similar topics. An improved user-interest model is proposed to combine the short texts of each cluster into a long text document simplifying the determination of the overall topic in relation to the interest distribution of each user during the evolution of important events. Finally a novel cosine measure based event similarity detection method is used to assess correlation between events thereby detecting the process of event evolution. The experimental results on a real Twitter dataset demonstrate the efficiency and accuracy of our proposed model for both event detection and user interest discovery during the evolution of hot events.N/

Analysis and Forecasting of Trending Topics in Online Media Streams

Among the vast information available on the web, social media streams capture what people currently pay attention to and how they feel about certain topics. Awareness of such trending topics plays a crucial role in multimedia systems such as trend aware recommendation and automatic vocabulary selection for video concept detection systems. Correctly utilizing trending topics requires a better understanding of their various characteristics in different social media streams. To this end, we present the first comprehensive study across three major online and social media streams, Twitter, Google, and Wikipedia, covering thousands of trending topics during an observation period of an entire year. Our results indicate that depending on one's requirements one does not necessarily have to turn to Twitter for information about current events and that some media streams strongly emphasize content of specific categories. As our second key contribution, we further present a novel approach for the challenging task of forecasting the life cycle of trending topics in the very moment they emerge. Our fully automated approach is based on a nearest neighbor forecasting technique exploiting our assumption that semantically similar topics exhibit similar behavior. We demonstrate on a large-scale dataset of Wikipedia page view statistics that forecasts by the proposed approach are about 9-48k views closer to the actual viewing statistics compared to baseline methods and achieve a mean average percentage error of 45-19% for time periods of up to 14 days.Comment: ACM Multimedia 201

From the User to the Medium: Neural Profiling Across Web Communities

Online communities provide a unique way for individuals to access information from those in similar circumstances, which can be critical for health conditions that require daily and personalized management. As these groups and topics often arise organically, identifying the types of topics discussed is necessary to understand their needs. As well, these communities and people in them can be quite diverse, and existing community detection methods have not been extended towards evaluating these heterogeneities. This has been limited as community detection methodologies have not focused on community detection based on semantic relations between textual features of the user-generated content. Thus here we develop an approach, NeuroCom, that optimally finds dense groups of users as communities in a latent space inferred by neural representation of published contents of users. By embedding of words and messages, we show that NeuroCom demonstrates improved clustering and identifies more nuanced discussion topics in contrast to other common unsupervised learning approaches

Human-Centric Cyber Social Computing Model for Hot-Event Detection and Propagation

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.Microblogging networks have gained popularity in recent years as a platform enabling expressions of human emotions, through which users can conveniently produce contents on public events, breaking news, and/or products. Subsequently, microblogging networks generate massive amounts of data that carry opinions and mass sentiment on various topics. Herein, microblogging is regarded as a useful platform for detecting and propagating new hot events. It is also a useful channel for identifying high-quality posts, popular topics, key interests, and high-influence users. The existence of noisy data in the traditional social media data streams enforces to focus on human-centric computing. This paper proposes a human-centric social computing (HCSC) model for hot-event detection and propagation in microblogging networks. In the proposed HCSC model, all posts and users are preprocessed through hypertext induced topic search (HITS) for determining high-quality subsets of the users, topics, and posts. Then, a latent Dirichlet allocation (LDA)-based multiprototype user topic detection method is used for identifying users with high influence in the network. Furthermore, an influence maximization is used for final determination of influential users based on the user subsets. Finally, the users mined by influence maximization process are generated as the influential user sets for specific topics. Experimental results prove the superiority of our HCSC model against similar models of hot-event detection and information propagation

Crowdsourcing Cybersecurity: Cyber Attack Detection using Social Media

Social media is often viewed as a sensor into various societal events such as disease outbreaks, protests, and elections. We describe the use of social media as a crowdsourced sensor to gain insight into ongoing cyber-attacks. Our approach detects a broad range of cyber-attacks (e.g., distributed denial of service (DDOS) attacks, data breaches, and account hijacking) in an unsupervised manner using just a limited fixed set of seed event triggers. A new query expansion strategy based on convolutional kernels and dependency parses helps model reporting structure and aids in identifying key event characteristics. Through a large-scale analysis over Twitter, we demonstrate that our approach consistently identifies and encodes events, outperforming existing methods.Comment: 13 single column pages, 5 figures, submitted to KDD 201