Pricing Ad Slots with Consecutive Multi-unit Demand

We consider the optimal pricing problem for a model of the rich media advertisement market, as well as other related applications. In this market, there are multiple buyers (advertisers), and items (slots) that are arranged in a line such as a banner on a website. Each buyer desires a particular number of {\em consecutive} slots and has a per-unit-quality value $v_i$ (dependent on the ad only) while each slot $j$ has a quality $q_j$ (dependent on the position only such as click-through rate in position auctions). Hence, the valuation of the buyer $i$ for item $j$ is $v_iq_j$. We want to decide the allocations and the prices in order to maximize the total revenue of the market maker. A key difference from the traditional position auction is the advertiser's requirement of a fixed number of consecutive slots. Consecutive slots may be needed for a large size rich media ad. We study three major pricing mechanisms, the Bayesian pricing model, the maximum revenue market equilibrium model and an envy-free solution model. Under the Bayesian model, we design a polynomial time computable truthful mechanism which is optimum in revenue. For the market equilibrium paradigm, we find a polynomial time algorithm to obtain the maximum revenue market equilibrium solution. In envy-free settings, an optimal solution is presented when the buyers have the same demand for the number of consecutive slots. We conduct a simulation that compares the revenues from the above schemes and gives convincing results.Comment: 27page

On Revenue Maximization with Sharp Multi-Unit Demands

We consider markets consisting of a set of indivisible items, and buyers that have {\em sharp} multi-unit demand. This means that each buyer $i$ wants a specific number $d_i$ of items; a bundle of size less than $d_i$ has no value, while a bundle of size greater than $d_i$ is worth no more than the most valued $d_i$ items (valuations being additive). We consider the objective of setting prices and allocations in order to maximize the total revenue of the market maker. The pricing problem with sharp multi-unit demand buyers has a number of properties that the unit-demand model does not possess, and is an important question in algorithmic pricing. We consider the problem of computing a revenue maximizing solution for two solution concepts: competitive equilibrium and envy-free pricing. For unrestricted valuations, these problems are NP-complete; we focus on a realistic special case of "correlated values" where each buyer $i$ has a valuation v_i\qual_j for item $j$, where $v_i$ and \qual_j are positive quantities associated with buyer $i$ and item $j$ respectively. We present a polynomial time algorithm to solve the revenue-maximizing competitive equilibrium problem. For envy-free pricing, if the demand of each buyer is bounded by a constant, a revenue maximizing solution can be found efficiently; the general demand case is shown to be NP-hard.Comment: page2

Bayesian Incentive Compatibility via Fractional Assignments

Very recently, Hartline and Lucier studied single-parameter mechanism design problems in the Bayesian setting. They proposed a black-box reduction that converted Bayesian approximation algorithms into Bayesian-Incentive-Compatible (BIC) mechanisms while preserving social welfare. It remains a major open question if one can find similar reduction in the more important multi-parameter setting. In this paper, we give positive answer to this question when the prior distribution has finite and small support. We propose a black-box reduction for designing BIC multi-parameter mechanisms. The reduction converts any algorithm into an eps-BIC mechanism with only marginal loss in social welfare. As a result, for combinatorial auctions with sub-additive agents we get an eps-BIC mechanism that achieves constant approximation.Comment: 22 pages, 1 figur

Envy Freedom and Prior-free Mechanism Design

We consider the provision of an abstract service to single-dimensional agents. Our model includes position auctions, single-minded combinatorial auctions, and constrained matching markets. When the agents' values are drawn from a distribution, the Bayesian optimal mechanism is given by Myerson (1981) as a virtual-surplus optimizer. We develop a framework for prior-free mechanism design and analysis. A good mechanism in our framework approximates the optimal mechanism for the distribution if there is a distribution; moreover, when there is no distribution this mechanism still performs well. We define and characterize optimal envy-free outcomes in symmetric single-dimensional environments. Our characterization mirrors Myerson's theory. Furthermore, unlike in mechanism design where there is no point-wise optimal mechanism, there is always a point-wise optimal envy-free outcome. Envy-free outcomes and incentive-compatible mechanisms are similar in structure and performance. We therefore use the optimal envy-free revenue as a benchmark for measuring the performance of a prior-free mechanism. A good mechanism is one that approximates the envy free benchmark on any profile of agent values. We show that good mechanisms exist, and in particular, a natural generalization of the random sampling auction of Goldberg et al. (2001) is a constant approximation

Optimal Bundle Pricing for Homogeneous Items

We consider a revenue maximization problem where we are selling a set of m items, each of which available in a certain quantity (possibly unlimited) to a set of n bidders. Bidders are single minded, that is, each bidder requests exactly one subset, or bundle of items. Each bidder has a valuation for the requested bundle that we assume to be known to the seller. The task is to find an envy-free pricing such as to maximize the revenue of the seller. We derive several complexity results and algorithms for several variants of this pricing problem. In fact, the settings that we consider address problems where the different items are `homogeneous'' in some sense. First, we introduce the notion of affne price functions that can be used to model situations much more general than the usual combinatorial pricing model that is mostly addressed in the literature. We derive fixed-parameter polynomial time algorithms as well as inapproximability results. Second, we consider the special case of combinatorial pricing, and introduce a monotonicity constraint that can also be seen as `global'' envy-freeness condition. We show that the problem remains strongly NP-hard, and we derive a PTAS - thus breaking the inapproximability barrier known for the general case. As a special case, we finally address the notorious highway pricing problem under the global envy-freeness condition.operations research and management science;

Revenue maximizing envy-free fixed-price auctions with budgets

Traditional incentive-compatible auctions [6,16] for selling multiple goods to unconstrained and budgeted bidders can discriminate between bidders by selling identical goods at different prices. For this reason, Feldman et al. [7] dropped incentive compatibility and turned the attention to revenue maximizing envy-free item-pricing allocations for budgeted bidders. Envy-free allocations were suggested by classical papers [9,15]. The key property of such allocations is that no one envies the allocation and the price charged to anyone else. In this paper we consider this classical notion of envy-freeness and study fixed-price mechanisms which use nondiscriminatory uniform prices for all goods. Feldman et al. [7] gave an item-pricing mechanism that obtains 1/2 of the revenue obtained from any envy-free fixed-price mechanism for identical goods. We improve over this result by presenting an FPTAS for the problem that returns an (1 − ε)-approximation of the revenue obtained by any envy-free fixed-price mechanism for any ε > 0 and runs in polynomial time in the number of bidders n and 1/ ε even for exponential supply of goods m. Next, we consider the case of budgeted bidders with matching-type preferences on the set of goods, i.e., the valuation of each bidder for each item is either v i or 0. In this more general case, we prove that it is impossible to approximate the optimum revenue within O( min (n,m)1/2 − ε ) for any ε > 0 unless P = NP. On the positive side, we are able to extend the FPTAS for identical goods to budgeted bidders in the case of constant number of different types of goods. Our FPTAS gives also a constant approximation with respect to the general envy-free auction