The onus on us? Stage one in developing an i-Trust model for our users.

This article describes a Joint Information Systems Committee (JISC)-funded project, conducted by a cross-disciplinary team, examining trust in information resources in the web environment employing a literature review and online Delphi study with follow-up community consultation. The project aimed to try to explain how users assess or assert trust in their use of resources in the web environment; to examine how perceptions of trust influence the behavior of information users; and to consider whether ways of asserting trust in information resources could assist the development of information literacy. A trust model was developed from the analysis of the literature and discussed in the consultation. Elements comprising the i-Trust model include external factors, internal factors and user's cognitive state. This article gives a brief overview of the JISC funded project which has now produced the i-Trust model (Pickard et. al. 2010) and focuses on issues of particular relevance for information providers and practitioners

Digital Media and Youth: Unparalleled Opportunity and Unprecedented Responsibility

Part of the Volume on Digital Media, Youth, and Credibility This chapter argues that understanding credibility is particularly complex -- and consequential -- in the digital media environment, especially for youth audiences, who have both advantages and disadvantages due to their relationship with contemporary technologies and their life experience. The chapter explains what is, and what is not, new about credibility in the context of digital media, and discusses the major thrusts of current credibility concerns for scholars, educators, and youth

Users' trust in information resources in the Web environment: a status report

This study has three aims; to provide an overview of the ways in which trust is either assessed or asserted in relation to the use and provision of resources in the Web environment for research and learning; to assess what solutions might be worth further investigation and whether establishing ways to assert trust in academic information resources could assist the development of information literacy; to help increase understanding of how perceptions of trust influence the behaviour of information users

Understanding the Sources of Online Travel Information

Given that online travel media enable multilateral communication patterns in destination marketing, this study investigates technical attributes presenting the number and type of source-related visual cues. From a technological perspective, the sources of online travel information can be conceptualized in terms of specialization, endorsement, and other users’ star rating to reflect technological functions and psychological effects. An experiment with a 2 (specialization: a generalist website vs. a specialist website) × 2 (endorsement: absence vs. presence) × 3 (star rating: low vs. medium vs. high) factorial between-subjects design was conducted to test the relationships between source-related visual cues, cue-induced perceptions, information credibility, and destination images. This study found that each source-related visual cue produced distinctive psychological effects on a tourist’s perceptions. Furthermore, these cue-induced perceptions were influential to tourists’ judgment of information credibility, which was positively related to destination images and behavioral intention

Impacts of WeChat on Millennials’ Perceptions and Consumption Behaviors in the Hotel Industry

Social media, known as interactive Web 2.0 Internet-based applications, has deeply changed and reformed interpersonal communication and business operation with the wide spread of Internet and the development of technology. In the past few years, since mobile apps are becoming more and more popular, the access of social media is not limited to tablet computers only, but is also available for almost all kinds of smart phone devices, such as iPhone, Android, Symbian and so on. The function of social media is not confined to real- time message transmission or information sharing any more. It has expanded to a widely range of features, such as online purchase and payment, e-commerce business, and service for different types of social events. Social media plays an increasingly important role in daily personal life as well as in business activities. People are not merely considered as social media users, but also the component of social media itself. As a result, it is very crucial for people to realize the importance and impacts of social media, especially for those business operators. WeChat (Weixin in Chinses, literally “micro message”) is a cross-platform instant text and voice messaging communication service for multiple mobile devices, developed by Tecent in China, first released in the January of 2011. It is claimed to provide “the new way to connect” and create “a way of life”. It is free to download, install and register, and support all kinds of smart phone platforms with multiple language versions, such as Chinese, English, Japanese, French, and Spanish. WeChat provides its users different ways to communicate and interact with friends innovatively through instant text messaging, hold-to-talk voice messaging, group messaging, lively video sharing, location sharing, money transferring, and contact information sharing. Among all the WeChat users, Millennials is the majority. With the growing-up of Millennials, they are becoming more and more powerful and important to the society and will be the next target segmentation for most of the industries in the very near future. Especially for the hotel industry, the industry that urges to attract Millennials patrons for further substantial development, how to attract Millennials is becoming a critical issue for those hotel operators

Youth and Digital Media: From Credibility to Information Quality

Building upon a process-and context-oriented information quality framework, this paper seeks to map and explore what we know about the ways in which young users of age 18 and under search for information online, how they evaluate information, and how their related practices of content creation, levels of new literacies, general digital media usage, and social patterns affect these activities. A review of selected literature at the intersection of digital media, youth, and information quality -- primarily works from library and information science, sociology, education, and selected ethnographic studies -- reveals patterns in youth's information-seeking behavior, but also highlights the importance of contextual and demographic factors both for search and evaluation. Looking at the phenomenon from an information-learning and educational perspective, the literature shows that youth develop competencies for personal goals that sometimes do not transfer to school, and are sometimes not appropriate for school. Thus far, educational initiatives to educate youth about search, evaluation, or creation have depended greatly on the local circumstances for their success or failure

The MAIN Model: A Heuristic Approach to Understanding Technology Effects on Credibility

Part of the Volume on Digital Media, Youth, and Credibility Historically, credibility assessments assume a relatively explicit, effortful evaluation of message source and content, but this chapter argues that four technological features -- modality, agency, interactivity, and navigability -- can profoundly influence credibility judgments that are made more subtly and automatically while accessing information. Based on research evidence that suggests today's youth pay more attention to these technological aspects than to source and content aspects, this chapter examines the ways in which they may shape credibility perceptions during digital media use. These features are conceptualized as "affordances" (or action possibilities) that suggest certain functions and/or transmit certain cues that trigger cognitive heuristics (or mental shortcuts) leading people to their impressions of the quality and credibility of the underlying information

How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication.

Of the many ethical corporate marketing practices, many firms use corporate social responsibility (CSR) communication to enhance their corporate image. Yet consumers, overwhelmed by these more or less well-founded CSR claims, often have trouble identifying truly responsible firms. This confusion encourages “greenwashing” and may make CSR initiatives less effective. On the basis of attribution theory, this study investigates the role of independent sustainability ratings on consumers’ responses to companies’ CSR communication. Experimental results indicate the negative effect of a poor sustainability rating for corporate brand evaluations in the case of CSR communication, because consumers infer less intrinsic motives by the brand. Sustainability ratings thus could act to deter “greenwashing” and encourage virtuous firms to persevere in their CSR practices.attribution theory; ethical corporate marketing; sustainability ratings; CSR communication;

What Do Freshmen Really Know about Research? Assess before You Teach

The article describes an effort to assess the information literacy skills of entering first-year college students. An instrument was developed and information was gathered on students\u27 experience and comfort in conducting library research as well as their perceived competence with specific information literacy skills. In addition, students completed a skills test to assess specific knowledge and skills relating to information literacy. Entering first-year students generally self-reported their skills to be less than excellent. This finding was supported by the results of the skills test. Strengths and weaknesses in information literacy skills are reported, as well as implications for librarians who assess and teach these skills to students