Mining High Utility Sequential Patterns from Uncertain Web Access Sequences using the PL-WAP

In general, the web access patterns are retrieved from the web access sequence databases using various sequential pattern algorithms such as GSP, WAP, and PLWAP tree. However, these algorithms do not consider sequential data with quantity (internal utility) (e.g., the amount of the time spent by the user on a web page) and quality (external utility) (e.g., the rating of a web page in a website) information. These algorithms also do not work on uncertain sequential items (e.g., purchased products) having probability (0, 1). Factoring in the utility and uncertainty of each sequence item provides more product information that can be beneficial in mining profitable patterns from company’s websites. For example, a customer can purchase a bottle of ink more frequently than a printer but the purchase of a single printer can yield more profit to the business owner than the purchase of multiple bottles of ink. Most existing traditional uncertain sequential pattern algorithms such as U-Apriori, UF-Growth, and U-PLWAP do not include the utility measures. In U-PLWAP, the web sequences are derived from web log data without including the time spent by the user and the web pages are not associated with any rating. By considering these two utilities, sometimes the items with lower existential probability can be more profitable to the website owner. In utility based traditional algorithms, the only algorithm related to both uncertain and high utility is the PHUI-UP algorithm which considers the probability and utility as different entities and the retrieved patterns are not dependent with both due to two different thresholds, and it does not mine uncertain web access database sequences. This thesis proposes the algorithm HUU-PLWAP miner for mining uncertain sequential patterns with internal and external utility information using PLWAP tree approach that cut down on several database scans of level-wise approaches. HUU-PLWAP uses uncertain internal utility values (derived from sequence uncertainty model) and the constant external utility values (predefined) to retrieve the high utility sequential patterns from uncertain web access sequence databases with the help of U-PLWAP methodology. Experiments show that HUU-PLWAP is at least 95% faster than U-PLWAP, and 75% faster than the PHUI-UP algorithm

Privacy Preserving Utility Mining: A Survey

In big data era, the collected data usually contains rich information and hidden knowledge. Utility-oriented pattern mining and analytics have shown a powerful ability to explore these ubiquitous data, which may be collected from various fields and applications, such as market basket analysis, retail, click-stream analysis, medical analysis, and bioinformatics. However, analysis of these data with sensitive private information raises privacy concerns. To achieve better trade-off between utility maximizing and privacy preserving, Privacy-Preserving Utility Mining (PPUM) has become a critical issue in recent years. In this paper, we provide a comprehensive overview of PPUM. We first present the background of utility mining, privacy-preserving data mining and PPUM, then introduce the related preliminaries and problem formulation of PPUM, as well as some key evaluation criteria for PPUM. In particular, we present and discuss the current state-of-the-art PPUM algorithms, as well as their advantages and deficiencies in detail. Finally, we highlight and discuss some technical challenges and open directions for future research on PPUM.Comment: 2018 IEEE International Conference on Big Data, 10 page

An evolutionary model to mine high expected utility patterns from uncertain databases

In recent decades, mobile or the Internet of Thing (IoT) devices are dramatically increasing in many domains and applications. Thus, a massive amount of data is generated and produced. Those collected data contain a large amount of interesting information (i.e., interestingness, weight, frequency, or uncertainty), and most of the existing and generic algorithms in pattern mining only consider the single object and precise data to discover the required information. Meanwhile, since the collected information is huge, and it is necessary to discover meaningful and up-to-date information in a limit and particular time. In this paper, we consider both utility and uncertainty as the majority objects to efficiently mine the interesting high expected utility patterns (HEUPs) in a limit time based on the multi-objective evolutionary framework. The benefits of the designed model (called MOEA-HEUPM) can discover the valuable HEUPs without pre-defined threshold values (i.e., minimum utility and minimum uncertainty) in the uncertain environment. Two encoding methodologies are also considered in the developed MOEA-HEUPM to show its effectiveness. Based on the developed MOEA-HEUPM model, the set of non-dominated HEUPs can be discovered in a limit time for decision-making. Experiments are then conducted to show the effectiveness and efficiency of the designed MOEA-HEUPM model in terms of convergence, hypervolume and number of the discovered patterns compared to the generic approaches.acceptedVersio

Exploring Decomposition for Solving Pattern Mining Problems

This article introduces a highly efficient pattern mining technique called Clustering-based Pattern Mining (CBPM). This technique discovers relevant patterns by studying the correlation between transactions in the transaction database based on clustering techniques. The set of transactions is first clustered, such that highly correlated transactions are grouped together. Next, we derive the relevant patterns by applying a pattern mining algorithm to each cluster. We present two different pattern mining algorithms, one applying an approximation-based strategy and another based on an exact strategy. The approximation-based strategy takes into account only the clusters, whereas the exact strategy takes into account both clusters and shared items between clusters. To boost the performance of the CBPM, a GPU-based implementation is investigated. To evaluate the CBPM framework, we perform extensive experiments on several pattern mining problems. The results from the experimental evaluation show that the CBPM provides a reduction in both the runtime and memory usage. Also, CBPM based on the approximate strategy provides good accuracy, demonstrating its effectiveness and feasibility. Our GPU implementation achieves significant speedup of up to 552× on a single GPU using big transaction databases.publishedVersio