A Modified Yardstick Competition Mechanism

This paper analyzes a modified yardstick competition mechanism (MYC), where the yardstick employed consists of a tariff basket and total costs. This mechanism has a significant information advantage: the regulator "only" needs to observe total costs and output of all firms. The modified yardstick competition mechanism can ensure a socially optimal outcome when allowing for spatial and second degree price discrimination, without increasing the informational requirements. We also introduce regulatory lags in the model. A systematic comparison between the results of traditional yardstick regulation and modified yardstick regulation is carried out. Finally, we discuss the applicability of the mechanism.Regulation, Yardstick competition, Mechanism design, Information asymmetry

A comparison of fixed and dynamic pricing policies in revenue management

Cataloged from PDF version of article.We consider the problem of selling a fixed capacity or inventory of items over a finite selling period. Earlier research has shown that using a properly set fixed price during the selling period is asymptotically optimal as the demand potential and capacity grow large and that dynamic pricing has only a secondary effect on revenues. However, additional revenue improvements through dynamic pricing can be important in practice and need to be further explored. We suggest two simple dynamic heuristics that continuously update prices based on remaining inventory and time in the selling period. The first heuristic is based on approximating the optimal expected revenue function and the second heuristic is based on the solution of the deterministic version of the problem. We show through a numerical study that the revenue impact of using these dynamic pricing heuristics rather than fixed pricing may be substantial. In particular, the first heuristic has a consistent and remarkable performance leading to at most 0.2% gap compared to optimal dynamic pricing. We also show that the benefits of these dynamic pricing heuristics persist under a periodic setting. This is especially true for the first heuristic for which the performance is monotone in the frequency of price changes. We conclude that dynamic pricing should be considered as a more favorable option in practice. (C) 2012 Elsevier Ltd. All rights reserved

A resource-advantage perspective on pricing: shifting the focus from ends to means-end in pricing research?

This paper contributes to a long-lasting debate between practitioners who argue that academia is unable to understand what pricing is all about and academics who criticize practitioner pricing approaches for lacking rigor or rationality. The paper conceptualizes a resource-advantage (R-A) perspective on pricing by drawing on the R-A theory of competition. After a review of R-A theory, the paper integrates the price discretion concept and pricing as a spanning competence by introducing a separation between resources that create and resources that extract value, thereby expanding R-A theory to pricing. The perspective aims to shed light on how the process of competition helps organizations to learn/benefit from pricing capabilities. The research shifts the focus of pricing research from an equilibrium-based static view to a dynamic, disequilibrium-provoking pricing competence. In this way, it draws attention to what is perhaps most relevant to pricing in practice: the actual means necessary to determine price

The Forty-year History of Revenue Management: Bibliometric Analysis

This paper presents research trends, leading publishers, influential articles, and shifting concerns in the field of Revenue Management for over forty years based on bibliometric analysis. Bibliometric data was retrieved from Web of Science core collection with a well-defined strategy. The data was processed using Network Analysis Interface for Literature Studies Project scripts. Subject-wise and year-wise research trends were presented. The shifting concerns in RM in terms of topic, method, and domain were highlighted using keyword analysis. In general, RM showed an increasing number of published papers with exponential manner every year. The research core in RM covered the three major decisions in RM including pricing, quantity control, and structural decision. It was highlighted that RM’s concern has shifted from single-firm decision to be more consumer- and competition-centric. The data showed that the needs of empirical study and more advanced quantitative methods for complex and real-time problems were urged. In addition, the adoption of RM was extended for industries with semi-flexible capacity. The top influential publishers were Decision Sciences, Operations Research, Management Science, and Management Science Manufacturing & Service Operations Management