Understanding Business Marketing Strategy and Its Influence on Consumer Behavior: A Qualitative Analysis

The activity carried out by consumers every day is shopping. This activity is very important because it affects everyday life. In carrying out shopping activities, many decisions are made by the consumer. Understanding the consumer decision process is very important for marketers to create the right marketing strategy. This research will be carried out to look at the relationship that occurs between consumer behavior and its influence on changes in marketing strategy in Indonesia. This research will be carried out using a qualitative approach. The data used in this research comes from the results of previous research or studies that still have relevance to this research. This study found that when consumers feel a product has successfully met their needs, they will feel satisfied in consuming the product. Marketing strategy is determined by its interaction with consumer decisions. Then a good marketing strategy is to provide products that can meet the needs of consumers

The Determinants of Employee’s Performance: A Literature Review

This piece of research highlights a contextual understanding of employee performance’s concept by identifying factors affecting employee performance in the organization. This achieved through analyzing literature in ISI (Web of Knowledge) from 2015 until 2019, after that determine factors influencing employee performance. The definition of employee performance is given, furthermore, the description of each factor which has an influence on employee performance. The result indicates that knowledge management, information and communication technology, employee’s empowerment, innovation and creativity and organization culture have a significant impact on employee performance. On the other hand, the correlation between these factors has a vital role in maintaining employee’s performance and attitude

Non-parametric analysis for the explanation of competitive advantage through Innovation and environmental management

The purpose of this work is to measure the relationship of innovation and environmental management with the competitive advantage of avocado exporting companies located in Uruapan, Michoacán, Mexico. This research has a qualitative-quantitative, descriptive, correlational design. Literature was reviewed to generate the model of variables for this study, the measurement instrument was prepared, and 211 questionnaires were applied. An exploratory and confirmatory analysis was carried out with the information gathered, the SPSS 23.0 and the SMARTPLS-SEM softwares were used, the Spearman's correlation was measured for non-parametric variables, and the proposed hypotheses were verified. Competitive advantage has a relationship with innovation and environmental management; however, the variable that most affects competitive advantage is innovation. In addition, the evaluated model has adequate adjustments; therefore, the results coincide with the existing theory. This document makes a significant contribution to the measurement, since the correlation of the entire model of variables is measured, that is independent variables, dimensions, and indicators, identifying with greater precision the existing relationship, which can give certainty in decision making. The limitations were mainly the access to the research subjects, since distrust and fear are constant in these people due to the presence of organized crime

How does business analytics contribute to organisational performance and business value? A resource-based view

YesPurpose – The purpose of this article is to identify how the organisations are able to improve their business value through acquisition of business analytics capabilities and by improving their performance. Design/Methodology/Approach – With the help of literature survey, along with standard resource-based view framework, a conceptual model has been developed. These have been statistically tested by collecting the data using the survey questionnaire from 306 selected respondents from various service sector and product based organisations in India. To analyse the data we have used partial least square based structural equation modelling. Findings – The study highlights that by the help of data acquisition and tool acquisition as two vital components, the acquisition of business analytics capabilities could improve the business value of the organisation by strengthening its organisational performance. The findings of this research also indicated that acquisition of business analytics capabilities has a significant influence on organisation’s business process performance and business decision, which in turn significantly influence organisational performance. And, organisational performance eventually positively influences its business value. The model was found to provide an explanative power of 71%. Research Implication – The proposed research model can provide effective recommendations to the management of the organisations to realise the importance of acquisition of effective business analytics capabilities to eventually improve the business value of the organisation. Originality/Value – No specific studies, as yet, have analysed the effects of acquisition of business analytics capabilities for improving organisational performance mediated through business process performance and business decision. Therefore, this research has explored the distinctive effort to empirically validate this understanding

El comportamiento de la marca para el desarrollo del mercado competitivo. Revisión sistemática

El presente trabajo tiene como propósito general, determinar el comportamiento de la marca para obtener un desarrollo adecuado dentro de un mercado competitivo. Este tipo de investigación determina una relación entre la empresa y sus consumidores, en ese afán se considera cuatro entornos importantes, así como el entorno al consumidor, competitivo, estratégico y empresarial. Para realizar esta tesis, se investigó cincuenta artículos, donde treinta y cuatro artículos fueron seleccionados para realizar la búsqueda de cuartiles, obteniendo un 53% en el cuartil uno y 35% de búsquedas de revistas en el año 2017, así mismo se determinó la matriz de evidencias en base a esta información. Los hallazgos encontrados en la revisión sistemática concluyen que el comportamiento de la marca influye en la actitud de los colaboradores para tener innovación apropiada dentro de la empresa, por ello se identifica con diferente categorías como el comportamiento del consumidor, las estrategias de marca, el entorno competitivo y las influencia en las empresas, de esta manera inciden al consumidor que identifique que una nueva marca sea rentable así el consumidor no opte por otras marcas ya reconocidas

E-Commerce Adoption Strategies for Small Retail Businesses

AbstractA lack of e-commerce adoption strategies can negatively affect the sustainability of traditional small retail businesses. Business leaders of traditional small retail businesses who fail to implement e-commerce strategies can experience a loss of market share to e-commerce small retail companies. Grounded in the technology-organization-environment framework, the purpose of this qualitative multiple case study was to explore strategies traditional small retail business leaders use to adopt e-commerce to foster the sustainability of their business successfully. Participants were five business leaders from small and medium enterprises in Atlanta, Georgia, in the United States, who successfully adopted e-commerce strategies into their traditional business structure. Data were collected from semistructured interviews and a review of company documents. Through thematic data analysis, three themes were identified: (a) strategies to adopt e-commerce, (b) challenges small business leaders face when implementing these strategies, and (c) resolutions found to maintain the sustainability of their business. A key recommendation for business leaders is to understand online consumerism comprehensively and the technology needed to operate their business using an online platform. The implications for positive social change include the potential to create new web-based employment opportunities for the youth in the local community

Effective Decision-Making Strategies That Support Long-Term Sustainability in Nondenominational Churches

Ineffective financial decision-making has frequently led to nondenominational church failures and contributes to 4,000 to 8,000 churches closing each year in North America. Grounded in stewardship theory, the purpose of this qualitative multiple case study was to explore effective financial decision-making strategies in nondenominational churches that support long term sustainability. Participants were 10 church leaders who successfully used financial decision-making strategies to support long-term sustainability in Central North Carolina was used for this study. Data were collected from semi structured interviews and internal church documents relating to church leadership\u27s financial decision-making and analyzed using thematic analysis. Four themes emerged: budgeting and financial management, leadership development, mission focused, and community trust. A key recommendation is using integrated financial management information systems to create effective budgeting and financial management plans. The implications for positive social change include long-term support to communities through programs designed to improve quality of life, community improvement, and local economic growth