InfoFlow: Mining Information Flow Based on User Community in Social Networking Services

Online social networking services (SNSs) have emerged rapidly and have become huge data sources for social network analysis. The spread of the content generated by users is crucial in SNS, but there is only a handful of research works on information diffusion and, more precisely, information diffusion flow. In this paper, we propose a novel method to discover information diffusion processes from SNS data. The method starts preprocessing the SNS data using a user-centric algorithm of community detection based on modularity maximization with the purpose of reducing the complexity of the noisy data. After that, the InfoFlow miner generates information diffusion flow models among the user communities discovered from the data. The algorithm is an extension of a traditional process discovery technique called the Flexible Heuristics miner, but the visualization ability of the generated process model is improved with a new measure called response weight, which effectively captures and represents the interactions among communities. An experiment with Facebook data was conducted, and information flow among user communities was visualized. Additionally, a quality assessment of the models was carried out to demonstrate the effectiveness of the method. The final constructed models allowed us to identify useful information such as how the information flows between communities and information disseminators and receptors within communities.11Ysciescopu

New Frontiers 2021-2022

New Frontiers 2021-2022 Features: Extra Enthusiasm - Basheer Qolomany Best Thesis Award - Brian Mason Passion for the Past - Doug Biggs Master of Movement - Noelle Bohaty Game Time - Brooke Envick True Teacher-Scholar - Phu Vu Improving Patient Outcomes - Austin Nuxoll Drug Discovery - Mahesh Pattabiraman Lasting Impact - Charlie Bicak Teaching. Reasearch. Service. - Amy Nebesniakhttps://openspaces.unk.edu/new-frontiers/1013/thumbnail.jp

Social marketing:brand equity enhancement through social initiative co-creation

Abstract. In 1951, Wiebe, in an attempt to stimulate marketing scholars and practitioners to seek ways of adapting commercial marketing principles and techniques to influencing social behaviour for the good of target audiences and the society, asked: “Why should the devil always have the best tunes?” While this simple but profound question gave birth to the concept of social marketing, it also laid the ground for the persisting narrow evaluation of social behavioural change organisations only through the lens of the benefits they offer to the society, without much consideration given to how supporting social change organisations could help them make more dents on social problems and serve the society better. To overcome this limitation, social marketing scholars and practitioners have devoted resources researching and infusing concepts such as co-creation and branding, amongst others, into social marketing. To add zest to ongoing efforts geared towards improving the effectiveness of social behavioural change organisations, this study sought to examine how social behavioural change organisations can leverage social change initiatives co-creation for brand equity enhancement by integrating the concepts of social marketing, co-creation and brand equity enhancement into a holistic conceptual framework, which no existing literature has done. This qualitative study employed the observation and semi-structured interview methods to investigate a case company and arrived at two empirically validated conclusions. 1. By co-creating social change initiatives with stakeholders, behavioural change instigating organisations will gain improved brand awareness, enhanced brand perception, higher brand loyalty, positive brand association and favourable podium to extend their brands to new initiatives and commercial investments. 2. To reap these benefits, firstly, social change organisations need to be adept at identifying, segmenting and managing their ecosystem of social change co-creators. Secondly, be more purposeful and strategic in their brand and social change initiatives positioning. Thirdly, become the orchestrators of their brand and change initiatives narratives on various social media platforms used by their target audiences, co-creators and followers

Genres of Listening

Xochitl Marsilli-Vargas explains how psychoanalytic listening practices have expanded beyond the clinical setting to influence everyday social interactions in Buenos Aires

An overview of digital media in Latin America

An overview of digital media in Latin American is a focus and a contribution to emerging debate, international exchanges and the building of global scientific communication as a contribution to development. Contents Editorial introduction; Carlos Arcila Calderón, Mabel Calderín & Cosette Castro Chapter 1: Globalization of the information society; Jorge Hidalgo Chapter 2: Digital and interactive content production as a strategy for development – a brief study on the Latin American experience in digital free-to-air television; Cosette Castro Chapter 3: e-Research: the new paradigm of science in Latin America; Carlos Arcila Calderón, Mabel Calderín, Luis Núñez & Ysabel Briceño Chapter 4: Mobilizing the consumer as a partner in social networks: reflections on the commodification of subjectivities; Gisela Castro Chapter 5: The mediatization of reception by Brazilian online collaborative journalism: rules and protocols to control reader's participation; Paulo César Castro Chapter 6: A contract in transition: online press and its audience; Natalia Raimondo Anselmino Chapter 7: Interactivity in education: social and complex network analysis; Ana María Casnati Guberna, Claudia Ribeiro Santos Lopes, Dante Galeffi & Hernane Borges de Barros Pereira Chapter 8: Media transformations for journalistic practices in regional print media due to new technologies and the implications that shape the agendas of journalists and media companies; Henry Rubiano Daz

Genres of Listening

Xochitl Marsilli-Vargas explains how psychoanalytic listening practices have expanded beyond the clinical setting to influence everyday social interactions in Buenos Aires