Structure-based analysis of Web sites

The performance of information retrieval on the Web is heavily influenced by the organization of Web pages, user navigation patterns, and guidance-related functions. Having observed the lack of measures to reflect this factor, this paper focuses on an approach based on both structure properties and navigation data to analyze and improve the performance of Web site. Two types of indices are defined two major factors for analysis and improvement- "aaccessibility" reflects the structure property to measure how easy the user can access the pages and "popularity" implies the navigation data primarily based on the log statistics. The accessibility and popularity (A-P) plot serves as a compass for the Web designer to get an overview of current performance status and explore in the possible directions for improvement to balance the design anticipation and navigation expectation.published_or_final_versio

Mastering the requirements analysis for communication-intensive websites

Web application development still needs to employ effective methods to accommodate some distinctive aspects of the requirements analysis process: capturing high-level communication goals, considering several user profiles and stakeholders, defining hypermedia-specific requirements (concerning navigation, content, information structure and presentation aspects), and reusing requirements for an effective usability evaluation. Techniques should be usable by both stakeholders and the design team, require little training effort, and show relative advantage to project managers. Over the last few years, requirements methodologies applied to web-based applications have considered mainly the transactional and operational aspects typical of traditional information systems. The communicational aspects of web sites have been neglected in regards to systematic requirements methods. This thesis, starting from key achievements in Requirements Engineering (hereafter RE), introduces a model (AWARE) for defining and analyzing requirements for web applications mainly conceived as strategic communication means for an institution or organization. The model extends traditional goal and scenario-based approaches for refining highlevel goals into website requirements, by introducing the analysis of ill-defined user goals, stakeholder communication goals, and a hypermedia requirement taxonomy to facilitate web conceptual design, and paving the way for a systematic usability evaluation. AWARE comprises a conceptual toolkit and a notation for effective requirements documentation. AWARE concepts and notation represent a useful communication and analysis conceptual tool that may support in the elicitation, negotiation, analysis and validation of requirements from the relevant stakeholders (users included). The empirical validation of the model is carried out in two ways. Firstly, the model has been employed in web projects on the field. These case studies and the lessons learnt will be presented and discussed to assess advantages and limits of the proposal. Secondly, a sample of web analysts and designers has been asked to study and apply the model: the feedback gathered is positive and encouraging for further improvement.Lo sviluppo di applicazioni web necessita di strumenti efficaci per gestire alcuni aspetti essenziali del processo di analisi dei requisiti: l'identificazione di obiettivi di comunicazione strategici, la presenza di una varietà di profili utente e di stakeholders, le definizione di requisiti ipermediali (riguardanti navigazione, interazione, contenuto e presentazione), e il riuso dei requisiti per una pianificazione efficace della valutazione dell'usabilità. Sono necessarie tecniche usabili sia dagli stakeholders che dai progettisti, che richiedono un tempo breve per essere appresi ed usati con efficacia, mostrando vantaggi significativi ai gestori di progetti complessi. La tesi definisce AWARE (Analysis of Web Application Requirements) - una metodologia per l'analisi dei requisiti specifica per la gestione di siti web (ed applicazioni interattive) con forti componenti comunicative. La metodologia estende le tecniche esistenti dell''analisi dei requisiti basate su approcci goal-oriented e scenario-based, introducendo una tassonomia di requisiti specifica per siti web (che permette di dare un input strutturato all'attività di progetazione), strumenti per l'identificazione e l'analisi di obiettivi ill-defined (generici o mal-definiti) e di obiettivi comunicativi e supporto metodologico per la valutazione dell'usabilità basata sui requisiti dell'applicazione. La metodologia AWARE è stata valutata sul campo attraverso progetti con professionisti del settore (web designers e IT managers), e grazie ad interventi di formazione in aziende specializzate nella comunicazione su web

eNavigate: Effective and Efficient User Web Navigation

Web Site is huge source of information. User requires different pages at the same time or same user may access different pages at different time. Web structure mining uses data from web usage and accordingly makes changes in structure of web site. Web site that semi- automatically maintains its organization and presentation by learning from visitors access patterns. Developer develop web site according to their own judgment of use, without considering users intension to use. So users suffers problem of searching in network. We propose a mathematical programming model to improve the user navigation on a website with minimum alterations to its existing structure. Test performed on publicly available real data sets shows that this model significantly improves the user navigation with very few changes as well as effectively solves the navigation problem. The completely reorganized new structure can be highly unpredictable, and cost of disoriented users after website structure changes remains unanalyzed. This approach is how to improve web site without introducing substantial changes. We use two metrics and use them to access the performance of the improved website using the real data set. DOI: 10.17762/ijritcc2321-8169.150612

Enriching e-learning metadata through digital library usage analysis

Purpose: In this paper we propose an evaluation framework for analyzing learning objects usage, with the aim of extracting useful information for improving the quality of the metadata used to describe the learning objects, but also for personalization purposes, including user models and adaptive itineraries. Methodology: We present experimental results from the log usage analysis during one academic semester of two different subjects, 350 students. The experiment looks into raw server log data generated from the interactions of the students with the classroom learning objects, in order to find relevant information that can be used to improve the metadata used for describing both the learning objects and the learning process. Findings: Preliminary studies have been carried out in order to obtain an initial picture of the interactions between learners and the virtual campus, including both services and resources usage. These studies try to establish elationships between user profiles and their information and navigational behavior in the virtual campus, with the aim of promoting personalization and improving the understanding of what learning in virtual environments means. Research limitations: During the formal learning process, students use learning resources from the virtual classroom provided by the academic library, but they also search for information outside the virtual campus. Not all of these usage data are considered in the model we propose. Further research needs to be done in order to get a complete view of the information search behavior of students for improving the users’ profile and creating better personalized services. Practical implications: In this paper we suggest how a selection of fields used in the LOM standard could be used for enriching the description of learning objects, automatically in some cases, from the learning objects usage performed by an academic community. Originality: Ever since the beginnings of libraries, they have been a “quiet storage place”. With the development of digital libraries, they become a meeting place where explicit and implicit recommendations about information sources can be shared among users. Social and learning process interactions, therefore, can be considered another knowledge source

Design and semantics of form and movement (DeSForM 2006)

Design and Semantics of Form and Movement (DeSForM) grew from applied research exploring emerging design methods and practices to support new generation product and interface design. The products and interfaces are concerned with: the context of ubiquitous computing and ambient technologies and the need for greater empathy in the pre-programmed behaviour of the ‘machines’ that populate our lives. Such explorative research in the CfDR has been led by Young, supported by Kyffin, Visiting Professor from Philips Design and sponsored by Philips Design over a period of four years (research funding £87k). DeSForM1 was the first of a series of three conferences that enable the presentation and debate of international work within this field: • 1st European conference on Design and Semantics of Form and Movement (DeSForM1), Baltic, Gateshead, 2005, Feijs L., Kyffin S. & Young R.A. eds. • 2nd European conference on Design and Semantics of Form and Movement (DeSForM2), Evoluon, Eindhoven, 2006, Feijs L., Kyffin S. & Young R.A. eds. • 3rd European conference on Design and Semantics of Form and Movement (DeSForM3), New Design School Building, Newcastle, 2007, Feijs L., Kyffin S. & Young R.A. eds. Philips sponsorship of practice-based enquiry led to research by three teams of research students over three years and on-going sponsorship of research through the Northumbria University Design and Innovation Laboratory (nuDIL). Young has been invited on the steering panel of the UK Thinking Digital Conference concerning the latest developments in digital and media technologies. Informed by this research is the work of PhD student Yukie Nakano who examines new technologies in relation to eco-design textiles

Impact of website navigation on user experience

Project Work presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsThe online interactions between consumers and brands determined the need for companies to have a solid infrastructure to support their users. Furthermore, it is crucial to have a good web navigation system to guarantee that consumers can find, access, and use the information that is displayed within it. But, for customers to be able to navigate successfully, companies must consider the website interface as well. The happy marriage of website architecture and interface creates a cohesive user experience. The present study aims to investigate the effect that website navigation on an e-commerce website. Specifically, in how it can impact Key Performance Indicators such as Conversion Rate, Product Wall View Rate, and Percentage to Product Details Page. The company's subject of study is Company X, specifically Company X’s website. Furthermore, we developed a new main navigation and left-hand navigation design with the aim of improving the User Interface and Experience. We also were able to improve the consumers capacity to accomplish tasks more effectively. eThe model conducted a mixed method approach