What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Analyzing the solutions of DEA through information visualization and data mining techniques: SmartDEA framework

Data envelopment analysis (DEA) has proven to be a useful tool for assessing efficiency or productivity of organizations, which is of vital practical importance in managerial decision making. DEA provides a significant amount of information from which analysts and managers derive insights and guidelines to promote their existing performances. Regarding to this fact, effective and methodologic analysis and interpretation of DEA solutions are very critical. The main objective of this study is then to develop a general decision support system (DSS) framework to analyze the solutions of basic DEA models. The paper formally shows how the solutions of DEA models should be structured so that these solutions can be examined and interpreted by analysts through information visualization and data mining techniques effectively. An innovative and convenient DEA solver, SmartDEA, is designed and developed in accordance with the proposed analysis framework. The developed software provides a DEA solution which is consistent with the framework and is ready-to-analyze with data mining tools, through a table-based structure. The developed framework is tested and applied in a real world project for benchmarking the vendors of a leading Turkish automotive company. The results show the effectiveness and the efficacy of the proposed framework

Monitoring land use changes using geo-information : possibilities, methods and adapted techniques

Monitoring land use with geographical databases is widely used in decision-making. This report presents the possibilities, methods and adapted techniques using geo-information in monitoring land use changes. The municipality of Soest was chosen as study area and three national land use databases, viz. Top10Vector, CBS land use statistics and LGN, were used. The restrictions of geo-information for monitoring land use changes are indicated. New methods and adapted techniques improve the monitoring result considerably. Providers of geo-information, however, should coordinate on update frequencies, semantic content and spatial resolution to allow better possibilities of monitoring land use by combining data sets

Rule-based system to detect energy efficiency anomalies in smart buildings, a data mining approach

The rapidly growing world energy use already has concerns over the exhaustion of energy resources andheavy environmental impacts. As a result of these concerns, a trend of green and smart cities has beenincreasing. To respond to this increasing trend of smart cities with buildings every time more complex,in this paper we have proposed a new method to solve energy inefficiencies detection problem in smartbuildings. This solution is based on a rule-based system developed through data mining techniques andapplying the knowledge of energy efficiency experts. A set of useful energy efficiency indicators is alsoproposed to detect anomalies. The data mining system is developed through the knowledge extracted bya full set of building sensors. So, the results of this process provide a set of rules that are used as a partof a decision support system for the optimisation of energy consumption and the detection of anomaliesin smart buildings.Comisión Europea FP7-28522

Application of association rules to determine building typological classes for seismic damage predictions at regional scale. The case study of Basel

Assessing seismic vulnerability at large scales requires accurate attribution of individual buildings to more general typological classes that are representative of the seismic behavior of the buildings sharing same attributes. One-by-one evaluation of all buildings is a time-and-money demanding process. Detailed individual evaluations are only suitable for strategic buildings, such as hospitals and other buildings with a central role in the emergency post-earthquake phase. For other buildings simplified approaches are needed. The definition of a taxonomy that contains the most widespread typological classes as well as performing the attribution of the appropriate class to each building are central issues for reliable seismic assessment at large scales. A fast, yet accurate, survey process is needed to attribute a correct class to each building composing the urban system. Even surveying buildings with the goal to determine classes is not as time demanding as detailed evaluations of each building, this process still requires large amounts of time and qualified personnel. However, nowadays several databases are available and provide useful information. In this paper, attributes that are available in such public databases are used to perform class attribution at large scales based on previous data-mining on a small subset of an entire city. The association-rule learning (ARL) is used to find links between building attributes and typological classes. Accuracy of wide spreading these links learned on <250 buildings of a specific district is evaluated in terms of class attribution and seismic vulnerability prediction. By considering only three attributes available on public databases (i.e., period of construction, number of floors, and shape of the roof) the time needed to provide seismic vulnerability scenarios at city scale is significantly reduced, while accuracy is reduced by <5%

On the role of pre and post-processing in environmental data mining

The quality of discovered knowledge is highly depending on data quality. Unfortunately real data use to contain noise, uncertainty, errors, redundancies or even irrelevant information. The more complex is the reality to be analyzed, the higher the risk of getting low quality data. Knowledge Discovery from Databases (KDD) offers a global framework to prepare data in the right form to perform correct analyses. On the other hand, the quality of decisions taken upon KDD results, depend not only on the quality of the results themselves, but on the capacity of the system to communicate those results in an understandable form. Environmental systems are particularly complex and environmental users particularly require clarity in their results. In this paper some details about how this can be achieved are provided. The role of the pre and post processing in the whole process of Knowledge Discovery in environmental systems is discussed