The Gamification of Crowdsourcing Systems: Empirical Investigations and Design

Recent developments in modern information and communication technologies have spawned two rising phenomena, gamification and crowdsourcing, which are increasingly being combined into gamified crowdsourcing systems. While a growing number of organizations employ crowdsourcing as a way to outsource tasks related to the inventing, producing, funding, or distributing of their products and services to the crowd – a large group of people reachable via the internet – crowdsourcing initiatives become enriched with design features from games to motivate the crowd to participate in these efforts. From a practical perspective, this combination seems intuitively appealing, since using gamification in crowdsourcing systems promises to increase motivations, participation and output quality, as well as to replace traditionally used financial incentives. However, people in large groups all have individual interests and motivations, which makes it complex to design gamification approaches for crowds. Further, crowdsourcing systems exist in various forms and are used for various tasks and problems, thus requiring different incentive mechanisms for different crowdsourcing types. The lack of a coherent understanding of the different facets of gamified crowdsourcing systems and the lack of knowledge about the motivational and behavioral effects of applying various types of gamification features in different crowdsourcing systems inhibit us from designing solutions that harness gamification’s full potential. Further, previous research canonically uses competitive gamification, although crowdsourcing systems often strive to produce cooperative outcomes. However, the potentially relevant field of cooperative gamification has to date barely been explored. With a specific focus on these shortcomings, this dissertation presents several studies to advance the understanding of using gamification in crowdsourcing systems

Gamification Techniques and Millennial Generation Philanthropy

Beginning in 2015 a major demographic shift in the majority income producers in the United States has moved from Baby Boomers to Millennials. At the same time, many nonprofits are not equipped to engage with Millennials and lack the knowledge and resources to tap into their philanthropic preferences. Using the theories of planned behavior, reciprocal altruism, social status, and warm glow theory, the purpose of this qualitative study was to explore opportunities for U.S. based nonprofit organizations to interact more effectively with members of the Millennial generation in terms of philanthropic behavior. Data were collected and analyzed using Q Methodology and included 36 Millennials attending the University of Arkansas, Fayetteville. Overall the researcher found that Millennials embrace the idea of using gamification to further fundraising. Five factors or profiles of potential donors were extracted from the Q-sort results: (a) the nongaming, knowledge seeker; (b) the high engagement, needs recognition donor; (c) the philanthropist gamer; (d) the gamer, let\u27s play but not compete; and, (e) the transparent gamer. The findings of this study have the potential to create positive social change by providing information to nonprofits who may use it to cultivate, educate, and solicit individual charitable donations from members of Gen Y. The positive social change implications of this study include advice to nonprofit organizations on ways to increase revenue streams through donations from Millennials that could enable nonprofit organizations to better fulfill their mission and serve their constituent