Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)

Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐ FEDERJA‐148)” and The APC was funded by the same research gran

Active learning in annotating micro-blogs dealing with e-reputation

Elections unleash strong political views on Twitter, but what do people really think about politics? Opinion and trend mining on micro blogs dealing with politics has recently attracted researchers in several fields including Information Retrieval and Machine Learning (ML). Since the performance of ML and Natural Language Processing (NLP) approaches are limited by the amount and quality of data available, one promising alternative for some tasks is the automatic propagation of expert annotations. This paper intends to develop a so-called active learning process for automatically annotating French language tweets that deal with the image (i.e., representation, web reputation) of politicians. Our main focus is on the methodology followed to build an original annotated dataset expressing opinion from two French politicians over time. We therefore review state of the art NLP-based ML algorithms to automatically annotate tweets using a manual initiation step as bootstrap. This paper focuses on key issues about active learning while building a large annotated data set from noise. This will be introduced by human annotators, abundance of data and the label distribution across data and entities. In turn, we show that Twitter characteristics such as the author's name or hashtags can be considered as the bearing point to not only improve automatic systems for Opinion Mining (OM) and Topic Classification but also to reduce noise in human annotations. However, a later thorough analysis shows that reducing noise might induce the loss of crucial information.Comment: Journal of Interdisciplinary Methodologies and Issues in Science - Vol 3 - Contextualisation digitale - 201

Skeleton-Based Human Action Recognition with Global Context-Aware Attention LSTM Networks

Human action recognition in 3D skeleton sequences has attracted a lot of research attention. Recently, Long Short-Term Memory (LSTM) networks have shown promising performance in this task due to their strengths in modeling the dependencies and dynamics in sequential data. As not all skeletal joints are informative for action recognition, and the irrelevant joints often bring noise which can degrade the performance, we need to pay more attention to the informative ones. However, the original LSTM network does not have explicit attention ability. In this paper, we propose a new class of LSTM network, Global Context-Aware Attention LSTM (GCA-LSTM), for skeleton based action recognition. This network is capable of selectively focusing on the informative joints in each frame of each skeleton sequence by using a global context memory cell. To further improve the attention capability of our network, we also introduce a recurrent attention mechanism, with which the attention performance of the network can be enhanced progressively. Moreover, we propose a stepwise training scheme in order to train our network effectively. Our approach achieves state-of-the-art performance on five challenging benchmark datasets for skeleton based action recognition

A brief network analysis of Artificial Intelligence publication

In this paper, we present an illustration to the history of Artificial Intelligence(AI) with a statistical analysis of publish since 1940. We collected and mined through the IEEE publish data base to analysis the geological and chronological variance of the activeness of research in AI. The connections between different institutes are showed. The result shows that the leading community of AI research are mainly in the USA, China, the Europe and Japan. The key institutes, authors and the research hotspots are revealed. It is found that the research institutes in the fields like Data Mining, Computer Vision, Pattern Recognition and some other fields of Machine Learning are quite consistent, implying a strong interaction between the community of each field. It is also showed that the research of Electronic Engineering and Industrial or Commercial applications are very active in California. Japan is also publishing a lot of papers in robotics. Due to the limitation of data source, the result might be overly influenced by the number of published articles, which is to our best improved by applying network keynode analysis on the research community instead of merely count the number of publish.Comment: 18 pages, 7 figure