Re-mining item associations: methodology and a case study in apparel retailing

Association mining is the conventional data mining technique for analyzing market basket data and it reveals the positive and negative associations between items. While being an integral part of transaction data, pricing and time information have not been integrated into market basket analysis in earlier studies. This paper proposes a new approach to mine price, time and domain related attributes through re-mining of association mining results. The underlying factors behind positive and negative relationships can be characterized and described through this second data mining stage. The applicability of the methodology is demonstrated through the analysis of data coming from a large apparel retail chain, and its algorithmic complexity is analyzed in comparison to the existing techniques

An intelligent assistant for exploratory data analysis

In this paper we present an account of the main features of SNOUT, an intelligent assistant for exploratory data analysis (EDA) of social science survey data that incorporates a range of data mining techniques. EDA has much in common with existing data mining techniques: its main objective is to help an investigator reach an understanding of the important relationships ina data set rather than simply develop predictive models for selectd variables. Brief descriptions of a number of novel techniques developed for use in SNOUT are presented. These include heuristic variable level inference and classification, automatic category formation, the use of similarity trees to identify groups of related variables, interactive decision tree construction and model selection using a genetic algorithm

Clickstream Data Mining and Market Segmentation

Clickstream data is one of the most important sources of information in websites USAge and customers\u27 behavior in Banks e-services. A number of web USAge mining scenarios are possible depending on the available information. While simple traffic analysis based on clickstream data may easily be performed to improve the e-banks services. The banks need data mining techniques to substantially improve Banks e-services activities. The relationships between data mining techniques and the Web USAge mining are studied. Web structure mining has three types of these types are web USAge structure, mining data streams, and web content. The integration between the Web USAge mining and data mining techniques are presented for processes at different stages, including the pattern discovery phases, and introduces banks cases, that have analytical mining technique. A general framework for fully integrating domain Web USAge mining and data mining techniques are represented for processes at different stages. Data Mining techniques can be very helpful to the banks for better performance, acquiring new customers, fraud detection in real time, providing segment based products, and analysis of the customers purchase patterns over time. And in Market Segmentation The importance of data mining techniques for market segmentation is becoming indispensable in the field of marketing research. This is the first identified academic literature review of the available data mining techniques related to market segmentation. This research paper provides surveys of the available literature on data mining techniques in market segmentation. Eight online journal databases were used for searching, and finally, 103 articles were selected and categorized into 13 groups based on data mining techniques. The utility of data mining techniques and suggestions are also discussed. The findings of this study show that neural networks is the most used method, and kernel-based method is the most promising data mining techniques. Our research work provides a comprehensive understanding of past, present as well as future research trend on data mining techniques in market segmentation

Knowledge Discovery in Online Repositories: A Text Mining Approach

Before the advent of the Internet, the newspapers were the prominent instrument of mobilization for independence and political struggles. Since independence in Nigeria, the political class has adopted newspapers as a medium of Political Competition and Communication. Consequently, most political information exists in unstructured form and hence the need to tap into it using text mining algorithm. This paper implements a text mining algorithm on some unstructured data format in some newspapers. The algorithm involves the following natural language processing techniques: tokenization, text filtering and refinement. As a follow-up to the natural language techniques, association rule mining technique of data mining is used to extract knowledge using the Modified Generating Association Rules based on Weighting scheme (GARW). The main contributions of the technique are that it integrates information retrieval scheme (Term Frequency Inverse Document Frequency) (for keyword/feature selection that automatically selects the most discriminative keywords for use in association rules generation) with Data Mining technique for association rules discovery. The program is applied to Pre-Election information gotten from the website of the Nigerian Guardian newspaper. The extracted association rules contained important features and described the informative news included in the documents collection when related to the concluded 2007 presidential election. The system presented useful information that could help sanitize the polity as well as protect the nascent democracy

Process mining online assessment data

Traditional data mining techniques have been extensively applied to find interesting patterns, build descriptive and predictive models from large volumes of data accumulated through the use of different information systems. The results of data mining can be used for getting a better understanding of the underlying educational processes, for generating recommendations and advice to students, for improving management of learning objects, etc. However, most of the traditional data mining techniques focus on data dependencies or simple patterns and do not provide a visual representation of the complete educational (assessment) process ready to be analyzed. To allow for these types of analysis (in which the process plays the central role), a new line of data-mining research, called process mining, has been initiated. Process mining focuses on the development of a set of intelligent tools and techniques aimed at extracting process-related knowledge from event logs recorded by an information system. In this paper we demonstrate the applicability of process mining, and the ProM framework in particular, to educational data mining context. We analyze assessment data from recently organized online multiple choice tests and demonstrate the use of process discovery, conformance checking and performance analysis techniques

Practical data mining in a large utility company

We present in this paper the main applications of data mining techniques at Electricité de France, the French national electric power company. This includes electric load curve analysis and prediction of customer characteristics. Closely related with data mining techniques are data warehouse management problems: we show that statistical methods can be used to help to manage data consistency and to provide accurate reports even when missing data are present