REAL TIME ADVERTISING ON SOCIAL NETWORKS

Ph.DDOCTOR OF PHILOSOPH

Toxic & Hegemonic Masculinity, Gender Stereotypes & Resonance: The Problematic Snickers’ “Get Some Nuts” Ad

This paper discusses the ethical implications of the Snickers’ ad campaign, “Get Some Nuts”. Through priming, framing, race, gender and sexuality stereotypes, researchers explore cultural resonance and hegemonic ideologies within this ad. In this study, close to 200 students examined separate international ethical standards toward this 30-second commercial starring Mr. T. Student comments collected indicated that implicit racist, sexist and homophobic lenses resonated and caused ethical concerns

Who and where: context-aware advertisement recommendation on Twitter

This is the author accepted manuscript. The final version is available from Springer via the DOI in this recordAdvertising is becoming a business on social networks. Billions of people around the world use social media, and fastly, it has become one of the defining technologies of our time. Social platforms like Twitter are one of the primary means of communication and information dissemination and can capture the interest of potential customers. Therefore, it is crucial to select suitable advertisements to users in specific times and locations for capturing their attention, profitably. In this paper, we propose a context-aware advertising recommendation system that, by analyzing the users’ tweets and movements along a timeline, infers the personal interests of users and provides attractive ads to users through the triadic formal concept analysis theory.European Union Horizon 202

Semantically-enhanced advertisement recommender systems in social networks

El suministro de recomendaciones en los sistemas sociales lleva ya algún tiempo en el punto de mira tanto de los académicos como de la industria. Los gigantes de las redes sociales como Facebook, LinkedIn, Myspace, etc., están ansiosos por encontrar la bala de plata de la recomendación. Estas aplicaciones permiten a los clientes dar forma a unas determinadas redes sociales a través de sus comunicaciones sociales cooperativas cotidianas. Mientras tanto, la experiencia online actual depende progresivamente de la asociación social. Una de las principales preocupaciones en la red social es establecer un plan de negocio exitoso para obtener más beneficios de la red social. Hacer un negocio en cada plataforma necesita un buen plan de negocio con algunas soluciones importantes, como anunciar los productos o servicios de otras empresas, lo que sería una especie de marketing para esos negocios externos. En este estudio se presentará una filosofía de un sistema que habla de una estructura integral de sistema de recomendación de publicidad para las redes sociales. El marco utiliza una lógica semántica para proporcionar los productos recomendados y esta capacidad puede diferenciar la parte de recomendación del marco de los métodos clásicos de recomendación. En resumen, el marco propuesto en este estudio se ha diseñado de forma que pueda generar recomendaciones publicitarias de forma simplificada y eficaz para los usuarios de las redes sociales.RACHEL TEC2013-47141-C4-4-RProviding recommendations on social systems has been in the spotlight of both academics and industry for some time already. Social network giants like Facebook, LinkedIn, Myspace, etc., are eager to find the silver bullet of recommendation. These applications permit clients to shape a few certain social networks through their day-by-day social cooperative communications. In the meantime, today's online experience depends progressively on social association. One of the main concerns in social network is establishing a successful business plan to make more profit from the social network. Doing a business on every platform needs a good business plan with some important solutions such as advertise the products or services of other companies which would be a kind of marketing for those external businesses. In this study a philosophy of a system speaking to of a comprehensive structure of advertisement recommender system for social networks will be presented. The framework uses a semantic logic to provide the recommended products and this capability can differentiate the recommender part of the framework from classical recommender methods. Briefly, the framework proposed in this study has been designed in a form that can generate advertisement recommendations in a simplified and effective way for social network users

Fine-Grained Context-aware Ad Targeting on Social Media Platforms

This is the author accepted manuscript. The final version is available from IEEE via the DOI in this recordOne of the most important sources of revenue for social media platforms, like, Twitter, Facebook, Reddit, etc., is advertising. An effective social media advertising plan moves people from awareness and interest in desire and action. Despite the potentiality, campaigns and marketing strategies should be improved. One of the challenges is to identify the right target audience at the right time, considering both communities of interests and locations and the development of these conditions along the timeline. This is crucial to create the right communication strategy and the right advertising message. This paper proposes a context-aware ad-targeting methodology using time, locations, and inferring users' interests by analyzing published content. The method relies on a fuzzy extension of Triadic Formal Concept Analysis for identifying Location-based and Content-based communities of users. Then, a task of community fusion takes place, named Join, for matching a target audience. The matching may be tuned for identifying a wide or narrow community and implementing a fine-grained ad targeting. Experimental results are given.European Union Horizon 202

INFLUENCES OF YOUTUBE ADVERTISING ON YOUNG ADULTS: A SOCIAL IDENTITY PERSPECTIVE

Social media sites, such as YouTube, have provided a platform for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer and the producer of content and suggests the speed at which social networking innovations can transform the way we interact with other users. Corporations began to deviate new strategies to engage this new online market and have created a salient area to study the potential problems that may arise when ads present cultural biases or unhealthy habits for the sake of profit. This study explored YouTube content, its influencers, and viewers\u27 experiences within the YouTube platform through the frameworks of Social Identity Theory and the Uses and Gratification model. Semi-structured interviews were conducted with young adults who are frequent YouTube users. The participants were asked regarding their habits and consumption patterns in relation to online advertisements and viewed content on YouTube. The prevalence of online socialization, personalization, and the aspect of convenient entertainment significantly contribute to the overall time spent online. The study found that constant engagement with YouTube normalizes the repetition of advertisements which led the participants to develop different avoidance habits to cope with unwanted advertising on the Internet. However, the results also revealed that advertisements were mentioned to be entertaining and participants would continue to watch them if the content of the advertisements were enjoyable and memorable

General commercial communications code.

The revised General Commercial Communications Code, set out the rules that Irish radio and television stations must comply with when it comes to airing advertising, sponsorship, product placement and other forms of commercial communications. The revised Code will come into effect on 1st June 2017. 1. Introduction p. 3 2. General definitions and exclusions p. 7 3. Principles of the Code p. 11 4. Prohibited commercial communications p. 13 5. Rules for all commercial communications 15 6. Advertising and teleshopping p. 17 7. Split-screen, interactive and virtual advertising techniques p. p. 19 8. Sponsorship on Television, including competitions p. 21 9. Sponsorship on radio, including competitions p. 23 10. Product placement p. 25 Rules pertaining to specific products and services 27 11. Alcohol p. 29 12. Medicinal products and medical devices p. 31 13. Medical treatments and services, including psychiatry, psychotherapy and counselling p. p. 35 14. Cosmetic products, treatments and services p. 37 15. Hypnosis, hypnotherapy and similar services p. 39 16. Food, nutrition and health p. 41 17. Slimming treatments, products and services p. 43 18. Smoking cessation aids p. 45 19. Financial services and products p. 46 20. Gambling p. 47 21. Premium-rate telecommunications services p. 48 22. Fortune tellers, psychic services, etc. p. 4

Dynamics of Social Harms in an Algorithmic Context

Growing evidence suggests that the affordances of algorithms can reproduce socially embedded bias and discrimination, increase the information asymmetry and power imbalances in socio‑economic relations. We conceptualise these affordances in the context of socially mediated mass harms. We argue that algorithmic technologies may not alter what harms arise but, instead, affect harms qualitatively—that is, how and to what extent they emerge and on whom they fall. Using the example of three well-documented cases of algorithmic failures, we integrate the concerns identified in critical algorithm studies with the literature on social harm and zemiology. Reorienting the focus from socio‑economic to socio-econo-technological structures, we illustrate how algorithmic technologies transform the dynamics of social harm production on macro and meso levels by: (1) systematising bias and inequality; (2) accelerating harm propagation on an unprecedented scale; and (3) blurring the perception of harms.

Exotic bodies and mundane medicines: Advertising and empire in the late-Victorian and Edwardian press

Exotic bodies and mundane medicines: Advertising and empire in the late-Victorian and Edwardian pres