Essays on Cloud Pricing and Causal Inference

In this thesis, we study economics and operations of cloud computing, and we propose new matching methods in observational studies that enable us to estimate the effect of green building practices on market rents. In the first part, we study a stylized revenue maximization problem for a provider of cloud computing services, where the service provider (SP) operates an infinite capacity system in a market with heterogeneous customers with respect to their valuation and congestion sensitivity. The SP offers two service options: one with guaranteed service availability, and one where users bid for resource availability and only the "winning" bids at any point in time get access to the service. We show that even though capacity is unlimited, in several settings, depending on the relation between valuation and congestion sensitivity, the revenue maximizing service provider will choose to make the spot service option stochastically unavailable. This form of intentional service degradation is optimal in settings where user valuation per unit time increases sub-linearly with respect to their congestion sensitivity (i.e., their disutility per unit time when the service is unavailable) -- this is a form of "damaged goods." We provide some data evidence based on the analysis of price traces from the biggest cloud service provider, Amazon Web Services. In the second part, we study the competition on price and quality in cloud computing. The public "infrastructure as a service" cloud market possesses unique features that make it difficult to predict long-run economic behavior. On the one hand, major providers buy their hardware from the same manufacturers, operate in similar locations and offer a similar menu of products. On the other hand, the competitors use different proprietary "fabric" to manage virtualization, resource allocation and data transfer. The menus offered by each provider involve a discrete number of choices (virtual machine sizes) and allow providers to locate in different parts of the price-quality space. We document this differentiation empirically by running benchmarking tests. This allows us to calibrate a model of firm technology. Firm technology is an input into our theoretical model of price-quality competition. The monopoly case highlights the importance of competition in blocking "bad equilibrium" where performance is intentionally slowed down or options are unduly limited. In duopoly, price competition is fierce, but prices do not converge to the same level because of price-quality differentiation. The model helps explain market trends, such the healthy operating profit margin recently reported by Amazon Web Services. Our empirically calibrated model helps not only explain price cutting behavior but also how providers can manage a profit despite predictions that the market "should be" totally commoditized. The backbone of cloud computing is datacenters, whose energy consumption is enormous. In the past years, there has been an extensive effort on making the datacenters more energy efficient. Similarly, buildings are in the process going "green" as they have a major impact on the environment through excessive use of resources. In the last part of this thesis, we revisit a previous study about the economics of environmentally sustainable buildings and estimate the effect of green building practices on market rents. For this, we use new matching methods that take advantage of the clustered structure of the buildings data. We propose a general framework for matching in observational studies and specific matching methods within this framework that simultaneously achieve three goals: (i) maximize the information content of a matched sample (and, in some cases, also minimize the variance of a difference-in-means effect estimator); (ii) form the matches using a flexible matching structure (such as a one-to-many/many-to-one structure); and (iii) directly attain covariate balance as specified ---before matching--- by the investigator. To our knowledge, existing matching methods are only able to achieve, at most, two of these goals simultaneously. Also, unlike most matching methods, the proposed methods do not require estimation of the propensity score or other dimensionality reduction techniques, although with the proposed methods these can be used as additional balancing covariates in the context of (iii). Using these matching methods, we find that green buildings have 3.3% higher rental rates per square foot than otherwise similar buildings without green ratings ---a moderately larger effect than the one previously found

ERA: A Framework for Economic Resource Allocation for the Cloud

Cloud computing has reached significant maturity from a systems perspective, but currently deployed solutions rely on rather basic economics mechanisms that yield suboptimal allocation of the costly hardware resources. In this paper we present Economic Resource Allocation (ERA), a complete framework for scheduling and pricing cloud resources, aimed at increasing the efficiency of cloud resources usage by allocating resources according to economic principles. The ERA architecture carefully abstracts the underlying cloud infrastructure, enabling the development of scheduling and pricing algorithms independently of the concrete lower-level cloud infrastructure and independently of its concerns. Specifically, ERA is designed as a flexible layer that can sit on top of any cloud system and interfaces with both the cloud resource manager and with the users who reserve resources to run their jobs. The jobs are scheduled based on prices that are dynamically calculated according to the predicted demand. Additionally, ERA provides a key internal API to pluggable algorithmic modules that include scheduling, pricing and demand prediction. We provide a proof-of-concept software and demonstrate the effectiveness of the architecture by testing ERA over both public and private cloud systems -- Azure Batch of Microsoft and Hadoop/YARN. A broader intent of our work is to foster collaborations between economics and system communities. To that end, we have developed a simulation platform via which economics and system experts can test their algorithmic implementations

Quo Vadis IT Infrastructure: Decision Support for Cloud Computing Adoption From a Business Perspective (29)

Many IT organizations are confronted with the question whether to modernize their IT infrastructure. While most data centers run on a virtualized environment, Cloud Computing technology emerges with new characteristics on fast provision of standardized resources in a scalable IT infrastructure. Public cloud vendors offer IT services on demand, so that IT organizations do not have to operate their own hardware. Moreover, private cloud architectures gain influence, claiming to provide flexible and elastic IT infrastructure. The paper at hand guides the strategic decision for adoption of Cloud Computing on IT infrastructure. Therefore, we first introduce a taxonomy for IT infrastructure encompassing a technological and a sourcing perspective. Second, we evaluate selective areas of the taxonomy adopting the SWOT framework to understand both opportunities and challenges of Cloud Computing for IT infrastructure from a business perspective

Online Revenue Maximization for Server Pricing

Efficient and truthful mechanisms to price resources on remote servers/machines has been the subject of much work in recent years due to the importance of the cloud market. This paper considers revenue maximization in the online stochastic setting with non-preemptive jobs and a unit capacity server. One agent/job arrives at every time step, with parameters drawn from an underlying unknown distribution. We design a posted-price mechanism which can be efficiently computed, and is revenue-optimal in expectation and in retrospect, up to additive error. The prices are posted prior to learning the agent's type, and the computed pricing scheme is deterministic, depending only on the length of the allotted time interval and on the earliest time the server is available. If the distribution of agent's type is only learned from observing the jobs that are executed, we prove that a polynomial number of samples is sufficient to obtain a near-optimal truthful pricing strategy

Using cloud computing services to enhance competitive advantage of commercial organizations

Using advanced technology in business has created hyper-competition among organizations to satisfy customers' needs. Using advanced technology aims to provide customers with quality products/services at suitable prices in the right place better than competitors. Therefore, the current study's purpose is to explore the influence of cloud computing services on Jordanian commercial organizations’ competitive advantages, organizations which use cloud computing services. The study uses quantitative, cause-effect, and cross-sectional methods and uses a convenience sampling approach to collect the data by questionnaire from 111 managers and/or owners of commercial organizations. The collected questionnaires are examined and inserted into SPSS. The instrument validity, normal distribution, and reliability are verified, then descriptive analysis is performed, the relationship between independent and dependent variables is tested, and finally multiple regressions are used to test the hypotheses. The findings indicate that commercial organizations are concerned about cloud computing services as well as competitive advantage sub-variables. The results also show that there was a significantly strong correlation between cloud computing services and competitive advantage. Moreover, cloud computing services influence the dimensions of competitive advantages (quality, cost, reliability, innovation, and responsiveness) of commercial organizations, where cloud computing services have the most significant influence on quality followed by cost and responsiveness, respectively. However, cloud computing services do not significantly influence innovation and reliability. Finally, the study recommends doing comparable research on other sectors, and industries as well as in other countries to test the results' generalizability