Collective dynamics of belief evolution under cognitive coherence and social conformity

Human history has been marked by social instability and conflict, often driven by the irreconcilability of opposing sets of beliefs, ideologies, and religious dogmas. The dynamics of belief systems has been studied mainly from two distinct perspectives, namely how cognitive biases lead to individual belief rigidity and how social influence leads to social conformity. Here we propose a unifying framework that connects cognitive and social forces together in order to study the dynamics of societal belief evolution. Each individual is endowed with a network of interacting beliefs that evolves through interaction with other individuals in a social network. The adoption of beliefs is affected by both internal coherence and social conformity. Our framework explains how social instabilities can arise in otherwise homogeneous populations, how small numbers of zealots with highly coherent beliefs can overturn societal consensus, and how belief rigidity protects fringe groups and cults against invasion from mainstream beliefs, allowing them to persist and even thrive in larger societies. Our results suggest that strong consensus may be insufficient to guarantee social stability, that the cognitive coherence of belief-systems is vital in determining their ability to spread, and that coherent belief-systems may pose a serious problem for resolving social polarization, due to their ability to prevent consensus even under high levels of social exposure. We therefore argue that the inclusion of cognitive factors into a social model is crucial in providing a more complete picture of collective human dynamics

Dynamics of organizational culture: Individual beliefs vs. social conformity

The complex nature of organizational culture challenges our ability to infers its underlying dynamics from observational studies. Recent computational studies have adopted a distinct different view, where plausible mechanisms are proposed to describe a wide range of social phenomena, including the onset and evolution of organizational culture. In this spirit, this work introduces an empirically-grounded, agent-based model which relaxes a set of assumptions that describes past work - (a) omittance of an individual's strive for achieving cognitive coherence, (b) limited integration of important contextual factors - by utilizing networks of beliefs and incorporating social rank into the dynamics. As a result, we illustrate that: (i) an organization may appear to be increasingly coherent in terms of organizational culture, yet be composed of individuals with reduced levels of coherence, (ii) the components of social conformity - peer-pressure and social rank - are influential at different aggregation levels.Comment: 20 pages, 8 figure

Free riding and norms of control: self determination and imposition. An experimental comparison.

This is an experiment on the effect of norm application in a public good game. We want to investigate whether a control norm affects the contribution level differently, only in relation to the way in which the norm is applied in the game. We compare the amount of public good provided in two different groups. In the first group (constituent group), experimental subjects create a control norm, and then they self-apply it in a basic public good game. In the second group (control group), the norm created by the constituent group is exogenously imposed. Experimental results show a significant difference between the two public good levels considered. Self determination implies a higher level of efficiency, as compared to the exogenous one.public good games, free riding, norm of control, voluntary contribution

Social norms and human normative psychology

Our primary aim in this paper is to sketch a cognitive evolutionary approach for developing explanations of social change that is anchored on the psychological mechanisms underlying normative cognition and the transmission of social norms. We throw the relevant features of this approach into relief by comparing it with the self-fulfilling social expectations account developed by Bicchieri and colleagues. After describing both accounts, we argue that the two approaches are largely compatible, but that the cognitive evolutionary approach is well- suited to encompass much of the social expectations view, whose focus on a narrow range of norms comes at the expense of the breadth the cognitive evolutionary approach can provide

Agent-based Social Psychology: from Neurocognitive Processes to Social Data

Moral Foundation Theory states that groups of different observers may rely on partially dissimilar sets of moral foundations, thereby reaching different moral valuations. The use of functional imaging techniques has revealed a spectrum of cognitive styles with respect to the differential handling of novel or corroborating information that is correlated to political affiliation. Here we characterize the collective behavior of an agent-based model whose inter individual interactions due to information exchange in the form of opinions are in qualitative agreement with experimental neuroscience data. The main conclusion derived connects the existence of diversity in the cognitive strategies and statistics of the sets of moral foundations and suggests that this connection arises from interactions between agents. Thus a simple interacting agent model, whose interactions are in accord with empirical data on conformity and learning processes, presents statistical signatures consistent with moral judgment patterns of conservatives and liberals as obtained by survey studies of social psychology.Comment: 11 pages, 4 figures, 2 C codes, to appear in Advances in Complex System

Spreading in Social Systems: Reflections

In this final chapter, we consider the state-of-the-art for spreading in social systems and discuss the future of the field. As part of this reflection, we identify a set of key challenges ahead. The challenges include the following questions: how can we improve the quality, quantity, extent, and accessibility of datasets? How can we extract more information from limited datasets? How can we take individual cognition and decision making processes into account? How can we incorporate other complexity of the real contagion processes? Finally, how can we translate research into positive real-world impact? In the following, we provide more context for each of these open questions.Comment: 7 pages, chapter to appear in "Spreading Dynamics in Social Systems"; Eds. Sune Lehmann and Yong-Yeol Ahn, Springer Natur

Economic Activity and Institutions

This paper is one of two working papers concerning the waste management sector transition project run from MERIT under the direction of René Kemp. This paper examines some of the numerous meanings and interpretations associated with the words “institution” and “institutions” and the different levels at which the two notions are employed. Institutionalism, institutionalization, institutional change and related terms are discussed followed by an examination of the links between “institutionalism” and the discipline of economics. The analytical, policy and political implications of the institutionalist approach are discussed and ways in which the institutionalist approach may be applied to changes in the economy during transitions are explored.Institutions, Institutional Analysis, Scale, Policy

How does leadership support the activity of communities of practice ?

the purpose of this paper is to present leadership as an important mechanism underlying the coordination and the cohesion of communities of practice. More precisely, it will be shown that an important factor conditioning the coordination and the cohesion of a community rests on the leaders’ capacity to influence individual behaviors. This capacity of influence is grounded on the high degrees of reputation and trust they enjoy within the community. However, coordination of individual behaviors is not ensured by the mere existence of leadership. A simulation model points out the conditions under which leadership forms an efficient coordinating device.communities of practice, leadership, reputation, exit, loyalty, coordination, social simulation.

Neurophysiological correlates underlying social behavioural adjustment of conformity

[eng] Conformity is the act of changing one’s behaviour to adjust to other human beings. It is a crucial social adaptation that happens when people cooperate, where one sacrifices their own perception, expectations, or beliefs to reach convergence with another person. The aim of the present study was to increase the understanding of the neurophysiological underpinnings regarding the social behavioural adjustment of conformity. We start by introducing cooperation and how it is ingrained in human behaviour. Then we explore the different processes that the brain requires for the social behavioural adjustment of conformity. To engage in this social adaptation, a person needs a self-referenced learning mechanism based on a predictive model that helps them track the prediction errors from unexpected events. Also, the brain uses its monitoring and control systems to encode different value functions used in action selection. The use of different learning models in neuroscience, such as reinforcement learning (RL) algorithms, has been a success story identifying learning systems by means of the mapped activity of different regions in the brain. Importantly, experimental paradigms which has been used to study conformity have not been based in a social interaction setting and, hence, the results, cannot be used to explain an inherently social phenomenon. The main goal of the present thesis is to study the neurophysiological mechanisms underlying the social behavioural adjustment of conformity and its modulation with repeated interaction. To reach this goal, we have first designed a new experimental task where conformity appears spontaneously between two persons and in a reiterative way. This design exposes learning acquisition processes, which require iterative loops, as well as other cognitive control mechanisms such as feedback processing, value-based decision making and attention. The first study shows that people who previously cooperate increase their level of convergence and report a significantly more satisfying overall experience. In addition, participants learning on their counterparts’ behaviour can be explained using a RL algorithm as opposed to when they do not have previously cooperated. In the second study, we have studied the event-related potentials (ERP) and oscillatory power underlying conformity. ERP results show different levels of cognitive engagement that are associated to distinct levels of conformity. Also, time-frequency analysis shows evidence in theta, alpha and beta related to different functions such as cognitive control, attention and, also, reward processing, supporting the idea that convergence between dyads acts as a social reward. Finally, in the third study, we explored the intra- and inter- oscillatory connectivity between electrodes related to behavioural convergence. In intra-brain oscillatory connectivity coherence, we have found two different dynamics related to attention and executive functions in alpha. Also, we have found that the learning about peer’s behaviour as computed using a RL is mediated by theta oscillatory connectivity. Consequently, combined evidence from Study 2 and Study 3 suggests that both cognitive control and learning computations happening in the social behavioural adaptation of conformity are signalled in theta frequency band. The present work is one of the first studies describing, with credible evidence, that conformity, when this occurs willingly and spontaneously rather than induced, engages different brain activity underlying reward-guided learning, cognitive control, and attention.[spa] La conformidad es el acto de cambiar el comportamiento de uno a favor de ajustarnos a otros seres humanos. Se trata de una adaptación crucial que ocurre cuando la gente coopera, donde uno sacrifica su propia percepción, expectativas o creencias en aras de conseguir una convergencia con la otra persona. El objetivo del presente estudio ha sido tratar de aportar a la comprensión de las estructuras neurofisiológicas que soportan un ajuste social como el de la conformidad. En la primera parte de esta tesis comenzamos hablando de la cooperación y lo profundamente arraigada que está en nuestro comportamiento. Más tarde exploramos diferentes procesos que el cerebro requiere en el ajuste social de la conformidad. Así pues, para involucrarse en esta adaptación social, una persona requiere de un mecanismo de aprendizaje auto-referenciado basado en un modelo predictivo que le ayude a seguir el rastro de los errores de predicción que acompañan a los eventos inesperados. Además, el cerebro usa sus sistemas de control y predicción para codificar diferentes funciones de valor usadas en la selección de acción. El uso de diferentes modelos de aprendizaje en neurociencia, como los algoritmos de aprendizaje por refuerzo (RL), han sido una historia de éxito a la hora de identificar los sistemas de aprendizaje a través del mapeo de la actividad de diferentes regiones del cerebro. Es importante destacar que los paradigmas experimentales que se han usado para estudiar la conformidad no se han basado en entornos de interacción social y que, por lo tanto, sus resultados no pueden usarse para explicar un fenómeno inherentemente social. El objetivo principal de la presente tesis es el estudio de los mecanismos neurofisiológicos que fundamentan el comportamiento de ajuste social de la conformidad y su modulación con la interacción repetida. Para alcanzar este objetivo, primero hemos diseñado una nueva tarea experimental en la que la conformidad aparece de forma espontánea entre dos personas y, además, de forma reiterativa. Este diseño permite exponer tanto los procesos de adquisición del aprendizaje, que requieren de ciclos iterativos, así como otros mecanismos de control cognitivo tales como el procesamiento de la retroalimentación, las tomas de decisiones basadas en procesos valorativos y la atención. El primer estudio nos muestra que la gente que coopera previamente incrementa sus niveles de convergencia y reportan significativamente una experiencia generalmente más satisfactoria en el experimento. Adicionalmente, un modelo de RL nos explica que los participantes tratan de aprender del comportamiento de sus parejas en mayor medida si estos han cooperado previamente. En el segundo estudio, hemos estudiado los potenciales relacionados con eventos (ERP) y el poder de las oscilaciones que sustentan la conformidad. Los estudios de ERP muestran diferentes niveles de implicación cognitiva asociados con diferentes niveles de conformidad. Además, los análisis de tiempo-frecuencia muestran evidencia en theta, alfa y beta relacionados con diferentes funciones como el control cognitivo, la atención, y, también, el procesamiento de la recompensa, apoyando la idea de que la convergencia entre díadas actúa como una recompensa social. Finalmente, en el tercer estudio, exploramos la conectividad oscilatoria intra e inter entre electrodos que se pudieran relacionar con la conducta de convergencia. A propósito de la conectividad oscilatoria coherente intra, hemos hallado dos dinámicas relacionadas con la atención y las funciones ejecutivas en alfa. Asimismo, hemos encontrado que el aprendizaje de la conducta de la pareja computada a través de RL está mediada a través de la conectividad oscilatoria de theta. Consecuentemente, la evidencia combinada entre el estudio 2 y el estudio 3 sugiere que conjuntamente el control cognitivo y las computaciones de aprendizaje que ocurren en la conducta de adaptación social de la conformidad están relacionadas con la actividad de la banda de frecuencia theta. Este trabajo constituye uno de los primeros estudios que describen, con evidencia creíble, que la conformidad, cuando ocurre voluntaria y espontáneamente a diferencia cuando esta es inducida, involucra actividad del cerebro que se fundamenta en el aprendizaje guiado por reforzamiento, el control cognitivo y la atención