7,120 research outputs found

    Halal Marketing In Food And Non Food Product. (The Case Of Nestle And Colgate Palmolive)

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    The case study was about Nestle Malaysia and Colgate Palmolive Malaysia perspective in Halal marketing in food and non food product. Kajian kes ini adalah mengenai Nestle Malaysia dan Colgate Palmolive Malaysia dari perspektif pemasaran Halal dalam perniagaan bahan makanan dan bahan bukan makanan

    Inorganic components of indigenous toothpastes produced by OJSC «Modum» and toothpastes produced Colgate-Palmolive company

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    toothpastes, modum, colgate-palmolive, зубная паста, моду

    Equity Valuation : Colgate-Palmolive Company

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    The purpose of this dissertation is to determine the intrinsic value of the operations of the multinational Soap and Cleaning Materials company, Colgate-Palmolive Company. The study focuses on recommending a buyer or seller position based on the company’s estimated share price compared to the actual trading price. In times of uncertainty caused by the COVID-19 global health crisis, Colgate has been able to maintain its growth strategy and its objective to become more efficient through a mix of investments in innovation and high-growth segments and cost-saving initiatives. Therefore, the literature review concluded that the FCFF model is the most suitable approach to value the company complemented with a Relative Valuation to obtain more accurate financial forecasts. The result of this dissertation is a value of USD 107,46 per share, representing a buy recommendation compared to the current market price on November 9 th of USD 78,05. In addition, a comparison with TheStreet Rating Stock Report on Colgate, which estimated a share price of USD 89,6, was also performed to test the consistency of the variables considered.O objetivo desta dissertação é determinar o valor intrínseco das operações da empresa multinacional de sabonetes e materiais de limpeza, Colgate-Palmolive Company. O estudo dedica-se a recomendar uma posição de comprador ou vendedor tendo por base o preço estimado das ações da empresa quando comparado com o seu valor de mercado. Em tempos de incerteza causada pela crise global do COVID 19, a Colgate conseguiu manter a sua estratégia de crescimento e o seu objetivo de se tornar mais eficiente por meio de uma combinação de investimentos em inovação e segmentos de alto crescimento, assim como iniciativas de redução de custo. A revisão de literatura permite concluir que o modelo FCFF é a abordagem mais adequada para avaliar a empresa, complementado com uma avaliação com comparáveis por forma a obter previsões financeiras mais precisas. O valor obtido desta dissertação é de USD 107,46 por ação, o que representa uma recomendação de compra quando comparado com o preço atual de mercado a 9 de dezembro de USD 78,05. Para testar a consistência das variáveis consideradas, foi também efetuada uma comparação com o TheStreet Rating Stock Report da Colgate, que estimou um preço de ação de USD 89,6

    Colgate Palmolive Co v. Tandem Industries

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    USDC for the Middle District of Pennsylvani

    Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection

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    This study focuses on the discourse in Colgate Palmolive television advertisement copy: Colgate Maximum Cavity Protection. The objectives of the study are to identify and discuss the discourse in Colgate Palmolive video advertisement. This study will focus on the Colgate maximum cavity protection advertisement. The instrument is analysed by using the qualitative method. The Colgate advertisement copy is analysed by using Stubbs (1983) elements of discourse. Results from this study show that all the elements have helped in the process of identifying the predictability, phonotactics, intuition, analogies, grammaticality and conclusion

    Using history to help refine international business theory: ownership advantages and the eclectic paradigm

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    In John Dunning’s eclectic paradigm firms need to have ownership, location, and internalisation advantages in order to cross borders and engage in foreign direct investment. By drawing on historical evidence on the evolution of a group of leading marketing-based multinationals in consumer goods, this paper claims that, despite its richness, the eclectic paradigm, and in particular the concept of ‘ownership advantages’, needs to be revised and extended, to take into account different levels of institutional analysis. For the eclectic paradigm to give a rounded view of the internationalising firm it needs to acknowledge the critical importance of firm-specific ownership advantages such as the role of the entrepreneur.

    Structure Optimization of the Sales Team on the Cosmetics Market

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    Import 04/11/2015Diplomová práce se zabývá optimalizací struktury prodejního týmu společnosti působící na trhu drogistického zboží. V teoretické části byl objasněn proces řízení prodejních týmů a byla představena společnost Colgate-Palmolive. V praktické části byla popsána aktuální organizace prodejního týmu a byl proveden výzkum. Z následné analýzy byly vyvozeny dororučení k optimalizaci struktury prodejního týmu.The thesis is dealing with the structure optimization of the sales team on the cosmetic market. In the theoretical part management process of sales teams was clarified and the Colgate-Palmolive company was introduced. In the practical part actual organisation of the sales team was described and the survey was made. Recommendations for optimization of the sales team was inferred from the subsequent analysis.116 - Katedra marketingu a obchoduvýborn

    A Study of Corrugated Shelf-Ready Packaging (SRP) Appropriate to Colgate Palmolive Products

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    At the time of this study, each time a customer in Europe requested that Colgate Palmolive (CP) implement a Shelf Ready Packaging (SRP) solution for a product, CP did not have the data and tools necessary to weigh the impact of the request. Since most retail stores in Europe use a high level of SRP, it was important for Colgate Palmolive to master this type of packaging. The challenge of this thesis project was to address this situation by developing a set of practical guidelines for use by CP packaging engineers when developing SRP packaging solutions that met retailers\u27 requirements and addressed CP\u27s manufacturing constraints To do this, it was first necessary to define the functional requirements of Shelf-Ready Packaging according to manufacturers and retailers in Europe. Next, existing SRP concepts used by Colgate Palmolive (CP) in Europe were mapped and benchmarked with the competition. The effectiveness of CP\u27s use of SRP for selected SKUs in specific categories was then assessed using the Score Cards Assessment Tool (version 10) issued by ECR Europe in January 2007. The best calibration, providing the largest range of percentage of adherence to SRP, was recommended and applied in the rest of the study. To build up a complete and useful database of SRP information, actual case studies involving five existing SRP concepts used by CP in Europe were conducted. Three major corrugate suppliers in Europe were each asked to rethink the concepts and to present their ideas for improvement and/or innovation. For each new proposal, an SRP card was created to easily identify its advantages and drawbacks and to document the technical recommendations. Finally, where possible, industrials trials for the more relevant proposals were conducted to determine the readiness of the proposed solutions for immediate implementation. The knowledge gained from the research conducted and the case studies resulted in the creation of a practical manufacturing SRP bundle book, containing SRP Cards and Best Practice Guidelines, to be used by CP packaging engineers in future SRP development efforts

    Colgate-Palmolive Customer Development Year-Long Internship Project

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    From June 2021 to May 2022, I had the privilege of being the Customer Development Intern in the home care department at Colgate-Palmolive. In this thesis I will unpack the experience of working with Colgate Palmolive, specifically as it pertains to my largest project for the company. The genesis of the project was informed by observations of the company over the course of the internship. The company had a noticeable gap in the data collection tools it was utilizing. I, along with the manager and analyst of the home care team, identified a solution by using Walnut in Google Data Studios to curate and sift through all the data stored across platforms into one. Doing this would increase productivity in communication and cut out the extra steps in the data storage process. This was a far-reaching project with even broader advantages once completed. During the process of setting up a Walnut in Google Data Studios, I had to become familiar with software like Atlas, Retail Link, and Nielsen IQ, and learned that businesses need a central location for their data storage and analysis to increase efficiency and ensure that data is up-to-date and filed properly. The advantages of relocating the company’s data to a central and all-encompassing software like Walnut in Google Data Studios include increasing efficiency in communication team-wide, centralizing data for easy analysis, and eliminating unnecessary resources that waste company time, money, and energy. Far-reaching software, like Walnut in Google Data Studios, is essential for any company and worth the necessary time it takes to set up as a tool. It was imperative I take on this project to better support the home care team and show initiative as a young professional, and I succeeded in transforming the way the team operates and communicates daily
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