Social Networking Systems Success Model: Assessment And Validation Of The Is Success Model In Social Context

Developments such as the ubiquity of electronic networks and the breadth of digital platforms beyond simple forums have lead to major economic and social transformations worldwide (Agarwal et al, 2008). This research will explore developments in the area of social networking using Internet technology in order to determine factors that lead to success. Despite considerable growth among the number of online communities available, very few are successful at retaining members and continued usage by its members (Ma & Agarwal, 2007). The purpose of this dissertation is to determine factors leading to a successful social networking site (SNS). Through the unification of the IS success model and social capital theory, a new model is develop called the SNS success model. The result of this study support eight hypotheses with one hypothesis unsupported. It was shown that content quality, system quality, and trust positively affect social capital and user satisfaction. User satisfaction positively affects continued use intention. Social capital was shown to support user satisfaction but the relationship with continued use intention was non-significant. Further investigation demonstrated that the relationship between social capital and continued use intention was fully mediated by user satisfaction. This study contributes to knowledge by developing a model displaying success factors for SNS success. Further, it demonstrates the relationship between social capital and continued use intention through the mediation of user satisfaction. This study serves as a foundation of research in the emerging area of SNSs. It also has practical implications for practitioners to help SNS administrators understand factors that influence usage. Recommendations for future research and practical implications for SNS administrators are also discussed

Three Research Essays on the Effects of Charity Website Design on Online Donations

This dissertation, which comprises three essays, examines the effects of charity website characteristics on people\u27s attitudes and online donation behaviors based on the elaboration likelihood model of persuasion (Essay 1), the halo effect (Essay 2), and self-schema, congruity, and visual rhetoric (Essay 3). Essay 1: The Elaborating Role of Personal Involvement with Charity Giving and Helper\u27s High on the Effects of Website Quality: Multiple Roles of Variables Although the Elaboration Likelihood Model (ELM) has been utilized for decades, researchers have not leveraged its full capabilities and richness in understanding the multiple roles postulate and employing the central and peripheral routes to persuasion. The central theme of this study is that cues can assume multiple roles, serving as central or peripheral cues, depending on an elaboration state. Moreover, this study asserts that a variable cannot be determined as a central or peripheral cue without consisting the elaboration state and associated theoretical explanations. This study theorizes and empirically tests the multiples roles postulate in the context of charity website and online donations. Using websites as a persuasion channel, this study investigates the effects of charity website quality, consisting of information content quality and system quality, on attitude toward the charity website, which in turn influences willingness to donate to the charity website. In keeping with the multiple roles postulate, this research investigates two charity-specific motivational constructs, personal involvement with charity giving and helper\u27s high as elaboration states, proposing that people with high personal involvement are more likely to be persuaded by information content, including financial, performance, and donation information. Likewise, individuals who reflect greater helper\u27s high, will rely more on system quality characteristics (including navigability, download delay, visual aesthetics, and security) in evaluating and forming their attitudes toward the charity websites. The results of structural equation modeling supported all hypotheses. This study extends the ELM by supporting the multiple roles postulate that has not received adequate attention in prior research and introducing charity-specific elaboration motivations. Essay 2: Beautiful is Good and Good is Reputable: Multi-Attribute Charity Website Evaluation and Reputation Formation under the Halo Effect The halo effect has been extensively employed to understand how people make judgments of quality about an object. However, there is little research on how people evaluate multi-attribute objects and what types of salient halos exist in their evaluation. In addition, little research has investigated the initial reputation formation of an unknown object. Based on these two research lacuna, the purposes of this study is to identify if there are evidences of various salient halos in evaluating multi-attributes objects and to theorize initial reputation formation. To accomplish these research objectives, this study employs charity websites as a multi-attribute donation channel consisting of three dimensions of information contents (mission, financial, and donation assistance information) and four dimensions of system functionalities/features (i.e., navigability, download speed, visual aesthetics, and security). This study proposes collective halo, aesthetics halo, two-sided quality halo, quality halo, and reputation halo in the context of charity website evaluation. The results of structural equation modeling and other analyses show evidence of the proposed halos. Essay 3: The Effects of Schema Congruity and Visual Consistency on Social Judgment of Charity Websites Effectively designed websites can positively enhance the donors\u27 perceptions so as to facilitate online donations. Drawing on extensive research on self-schema, congruity, and visual rhetoric, this study examines the effects of schema congruity (SC) and visual consistency (VC) on the perceived warmth and competence of charity websites. This study theorizes schema-visual congruity, an interaction between SC and VC. Using a controlled lab experiment, this study finds significant main effects of schema congruity and visual consistency on perceived warmth and competence. Also, there is a positive interaction between SC and VC, supporting the need for schema-visual congruity as a determinant of perceived warmth and competence. Consistent with prior eCommerce and donation research, this study finds that positive perceptions of charity websites (i.e., warmth and competence) increase attitude toward donation to the website, which in turn influences donation intention

Users’ Cognitive and Emotional Costs of Rebuilding Habits: The Case of Mobile Banking

Users’ constant interaction with digital interfaces and applications facilitates the development of habits in a given context. An interface redesign can disrupt a person’s established use pattern. As companies frequently update and redesign their digital applications, it is crucial to uncover the impact of interface re-adaptation on their clients’ attitudes and user experience. A within-subjects laboratory experiment was conducted with current users of an existing mobile banking application. Participants performed a series of tasks during consecutive visits to the current and updated versions of the application. Psychophysiological, perceptual, and behavioral data were collected via measurement of cognitive load, emotional experience, subjective attitude, and objective performance. Results suggest interface changes that disrupt users\u27 cognitive scripts impair re-adaptation; this entails greater cognitive load, perceived effort, and task completion times, as well as worsened perceptions of navigability during the completion of familiar tasks on the new interface. Theoretical and practical implications are discussed.\u2

The Weight of User Decision Making During Online Interactions - Planning an Experiment

This paper lays out the design of a research study, using eye tracking technology, to measure participant cognitive load when encountering decision constructs during webpage interactions. It elaborates and improves on a pilot study that was used to test the experiment design. Cognitive load is discussed in detail, in both physiological and subjective terms, as well as techniques to capture participants’ thoughts and feelings immediately after the experiment. This mixed method approach will generate a more holistic comprehension of participants’ decision making and their rationale; and hopefully, improve information systems design ethics

The effects of travelling reasons on social media resources and tourist expectations

Esta investigación tiene como objetivo examinar la relación de las fuentes del contenido generado por el usuario (UGC) en las redes sociales, que proviene generalmente de fuentes de lazos fuertes y fuentes de lazos débiles, en la generación de expectativas turísticas sobre los recursos básicos y los recursos o factores de apoyo de los destinos. También se analiza el efecto moderador de las razones para viajar en la relación de las fuentes UGC y las expectativas turísticas. Para esta investigación, se recogieron 375 encuestas. Los resultados señalan que las razones o motivos del viaje son un factor importante a considerar en la generación de las expectativas turísticas, y en nuestro caso, el UGC que provenía de las fuentes de lazos débiles influyen de manera significativa en la generación de expectativas del turista cuando viaja por motivos de trabajo.This research aims to examine the relationship of user generated content (UGC) sources in social media which is provided by strong-tie sources and weak-tie sources on tourist expectations on core resources and factor supporting of the destinations, and also analyze the moderate effect of the reasons of travelling on the relationship of UGC sources and tourist expectations. 375 samples were collected. The results demonstrate that travelling reasons is an important factor to consider about the origin of tourist expectations. The UGC that was provided by weak-tie source has influence on tourist expectations when they travel with business reason

Watching People Making Decisions: A Gogglebox on Online Consumer Interaction

This paper presents a research study, using eye tracking technology, to measure participant cognitive load when encountering micro-decision. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that led to a taxonomy of decision constructs faced in online transactional processes is discussed. The main findings relate to participants’ subjective cognitive load and task error rates

Towards a framework to promote the development of secure and usable online information security applications

The proliferation of the internet and associated online activities exposes users to numerous information security (InfoSec) threats. Such online activities attract a variety of online users who include novice computer users with no basic InfoSec awareness knowledge. Information systems that collect and use sensitive and confidential personal information of users need to provide reliable protection mechanisms to safeguard this information. Given the constant user involvement in these systems and the notion of users being the weakest link in the InfoSec chain, technical solutions alone are insufficient. The usability of online InfoSec systems can play an integral role in making sure that users use the applications effectively, thereby improving the overall security of the applications. The development of online InfoSec systems calls for addressing the InfoSec problem as a social problem, and such development must seek to find a balance between technical and social aspects. The research addressed the problem of usable security in online InfoSec applications by using an approach that enabled the consideration of both InfoSec and usability in viewing the system as a socio-technical system with technical and social sub-systems. Therefore, the research proposed a socio-technical framework that promotes the development of usable security for online information systems using online banking as a case study. Using a convergent mixed methods research (MMR) design, the research collected data from online banking users through a survey and obtained the views of online banking developers through unstructured interviews. The findings from the two research methods contributed to the selection of 12 usable security design principles proposed in the sociotechnical information security (STInfoSec) framework. The research contributed to online InfoSec systems theory by developing a validated STInfoSec framework that went through an evaluation process by seven field experts. Although intended for online banking, the framework can be applied to other similar online InfoSec applications, with minimum adaptation. The STInfoSec framework provides checklist items that allow for easy application during the development process. The checklist items can also be used to evaluate existing online banking websites to identify possible usable security problems.Computer ScienceD. Phil. (Computer Science

Subjective Usability, Mental Workload Assessments and Their Impact on Objective Human Performance

Self-reporting procedures and inspection methods have been largely employed in the fields of interaction and web-design for assessing the usability of interfaces. However, there seems to be a propensity to ignore features related to end-users or the context of application during the usability assessment procedure. This research proposes the adoption of the construct of mental workload as an additional aid to inform interaction and web-design. A user-study has been performed in the context of human-web interaction. The main objective was to explore the relationship between the perception of usability of the interfaces of three popular web-sites and the mental workload imposed on end-users by a set of typical tasks executed over them. Usability scores computed employing the System Usability Scale were compared and related to the mental workload scores obtained employing the NASA Task Load Index and the Workload Profile self-reporting assessment procedures. Findings advise that perception of usability and subjective assessment of mental workload are two independent, not fully overlapping constructs. They measure two different aspects of the human-system interaction. This distinction enabled the demonstration of how these two constructs cab be jointly employed to better explain objective performance of end-users, a dimension of user experience, and informing interaction and web-design

Persuasive Design of Destination Websites: An Analysis of First Impression

This research examines the persuasiveness of destination websites through an investigation of users’ first impression. To achieve this goal, it builds on research by Fogg (2003) and by Kim and Fesenmaier (2007) to assess the effect of the design factors of destination websites on first impression formation. The results of this study indicate that the subjects were able to make quick judgments on tourism websites, and that inspiration and usability were the primary drivers evoking a favorable first impression. This research concludes by discussing the implications of these findings and possible directions for future study