Role of sentiment classification in sentiment analysis: a survey

Through a survey of literature, the role of sentiment classification in sentiment analysis has been reviewed. The review identifies the research challenges involved in tackling sentiment classification. A total of 68 articles during 2015 – 2017 have been reviewed on six dimensions viz., sentiment classification, feature extraction, cross-lingual sentiment classification, cross-domain sentiment classification, lexica and corpora creation and multi-label sentiment classification. This study discusses the prominence and effects of sentiment classification in sentiment evaluation and a lot of further research needs to be done for productive results

Using Text Mining and Sentiment Analysis To Explore Tourists Consumer Focus From Online Reviews – Taking Mausoleum Of The First Qin Emperor As Example

With the development of the economy, high-quality free travel has become a mainstream leisure tourism method, and tourism-related information has also grown exponentially. Coupled with the diversity of information sources, tourist attraction consumers received a lot of fragmented information. Previous research pointed out that tourist attraction consumers\u27 decision-making basis is increasingly relying on electronic word of mouth. However, the variety of reviews on the Internet makes it easier for tourist attraction consumers to make timely or even wrong judgments due to information integration errors. In order to solve the problems mentioned above, this research is based on big data text mining and sentiment analysis processing analysis, using the existing electronic travel review data to conduct mining analysis, in order to recommend the most useful review information to tourist attraction consumers, allowing tourist attraction consumers to make effective decisions. In other words, tourist attraction consumers can enable users to get advance reminders before making decision and presented with visualization. In this way, tourists who are consumers of tourist attractions can receive the information they need quickly and logically, and quickly make decision. Then, improve user satisfaction. Finally, results provide tourist attractions operators as a reference to improve and strengthen their core business contents and priorities

Proposed Hybrid model for Sentiment Classification using CovNet-DualLSTM Techniques

The fast growth of Internet and social media has resulted in a significant quantity of texts based review that is posted on the platforms like social media. In the age of social media, analyzing the emotional context of comments using machine learning technology helps in understanding of QoS for any product or service. Analysis and classification of user's review helps in improving the QoS (Quality of Services). Machine Learning techniques have evolved as a great tool for performing sentiment analysis of user's. In contrast to traditional classification models. Bidirectional Long Short-Term Memory (BiLSTM) has obtained substantial outcomes and Convolution Neural Network (CNN) has shown promising outcomes in sentiment classification. CNN can successfully retrieve local information by utilizing convolutions and pooling layers. BiLSTM employs dual LSTM orientations for increasing the background knowledge accessible to deep learning based models. The hybrid model proposed here is to utilize the advantages of these two deep learning based models. Tweets of users for reviews of Indian Railway Services have been used as data source for analysis and classification. Keras Embedding technique is used as input source to the proposed hybrid model. The proposed model receives inputs and generates features with lower dimensions which generate a classification result. The performance of proposed hybrid model was compared using Keras and Word2Vec and observed effective improvement in the response of the proposed model with an accuracy of 95.19%

Sentiment Analysis Using Deep Learning: A Comparison Between Chinese And English

With the increasing popularity of opinion-rich resources, opinion mining and sentiment analysis has received increasing attention. Sentiment analysis is one of the most effective ways to find the opinion of authors. By mining what people think, sentiment analysis can provide the basis for decision making. Most of the objects of analysis are text data, such as Facebook status and movie reviews. Despite many sentiment classification models having good performance on English corpora, they are not good at Chinese or other languages. Traditional sentiment approaches impose many restrictions on the raw data, and they don't have enough capacity to deal with long-distance sequential dependencies. So, we propose a model based on recurrent neural network model using a context vector space model. Chinese information entropy is typically higher than English, we therefore hypothesise that context vector space model can be used to improve the accuracy of sentiment analysis. Our algorithm represents each complex input by a dense vector trained to translate sequence data to another sequence, like the translation of English and French. Then we build a recurrent neural network with the Long-Short-Term Memory model to deal the long-distance dependencies in input data, such as movie review. The results show that our approach has promise but still has a lot of room for improvement

An Online Word Vector Generation Method Based on Incremental Huffman Tree Merging

Aiming at high real-time performance processing requirements for large amounts of online text data in natural language processing applications, an online word vector model generation method based on incremental Huffman tree merging is proposed. Maintaining the inherited word Huffman tree in existing word vector model unchanged, a new Huffman tree of incoming words is constructed and ensures that there is no leaf node identical to the inherited Huffman tree. Then the Huffman tree is updated by a method of node merging. Thus based on the existing word vector model, each word still has a unique encoding for the calculation of the hierarchical softmax model. Finally, the generation of incremental word vector model is realized by using neural network on the basis of hierarchical softmax model. The experimental results show that the method could realize the word vector model generation online based on incremental learning with faster time and better performance

Multifunctional Product Marketing Using Social Media Based on the Variable-Scale Clustering

Customers\u27 demands have become more dynamic and complicated owing to the functional diversity and lifecycle reduction of products which pushes enterprises to identify the real-time needs of distinct customers in a superior way. Meanwhile, social media turned as an emerging channel where customers often spontaneously can express their perceptions and thoughts about products promptly. This paper examines the customer satisfaction identification and improvement problem based on social media mining. First, we proposed the public opinion sensitivity index (POSI) to uncover target customers from extensive short-textual reviews. Subsequently, we presented a customer segmentation approach based on the sentiment analysis and the variable-scale clustering (VSC). The approach is able to get several customer clusters with the same satisfaction level where customers belonging to each cluster have similar interests. Finally, customer-centered marketing strategies and customer difference marketing campaigns are planned under the shadow of customer segmentation results. The experiments illustrate that our proposed method can support marketing decision marketing in practice that enriches the intention of the current customer relationship management