Characterizing Key Stakeholders in an Online Black-Hat Marketplace

Over the past few years, many black-hat marketplaces have emerged that facilitate access to reputation manipulation services such as fake Facebook likes, fraudulent search engine optimization (SEO), or bogus Amazon reviews. In order to deploy effective technical and legal countermeasures, it is important to understand how these black-hat marketplaces operate, shedding light on the services they offer, who is selling, who is buying, what are they buying, who is more successful, why are they successful, etc. Toward this goal, in this paper, we present a detailed micro-economic analysis of a popular online black-hat marketplace, namely, SEOClerks.com. As the site provides non-anonymized transaction information, we set to analyze selling and buying behavior of individual users, propose a strategy to identify key users, and study their tactics as compared to other (non-key) users. We find that key users: (1) are mostly located in Asian countries, (2) are focused more on selling black-hat SEO services, (3) tend to list more lower priced services, and (4) sometimes buy services from other sellers and then sell at higher prices. Finally, we discuss the implications of our analysis with respect to devising effective economic and legal intervention strategies against marketplace operators and key users.Comment: 12th IEEE/APWG Symposium on Electronic Crime Research (eCrime 2017

Adversarial behaviours knowledge area

The technological advancements witnessed by our society in recent decades have brought improvements in our quality of life, but they have also created a number of opportunities for attackers to cause harm. Before the Internet revolution, most crime and malicious activity generally required a victim and a perpetrator to come into physical contact, and this limited the reach that malicious parties had. Technology has removed the need for physical contact to perform many types of crime, and now attackers can reach victims anywhere in the world, as long as they are connected to the Internet. This has revolutionised the characteristics of crime and warfare, allowing operations that would not have been possible before. In this document, we provide an overview of the malicious operations that are happening on the Internet today. We first provide a taxonomy of malicious activities based on the attacker’s motivations and capabilities, and then move on to the technological and human elements that adversaries require to run a successful operation. We then discuss a number of frameworks that have been proposed to model malicious operations. Since adversarial behaviours are not a purely technical topic, we draw from research in a number of fields (computer science, criminology, war studies). While doing this, we discuss how these frameworks can be used by researchers and practitioners to develop effective mitigations against malicious online operations.Published versio

Psychological Profiling of Hacking Potential

This paper investigates the psychological traits of individuals’ attraction to engaging in hacking behaviors (both ethical and illegal/unethical) upon entering the workforce. We examine the role of the Dark Triad, Opposition to Authority and Thrill-Seeking traits as regards the propensity of an individual to be interested in White Hat, Black Hat, and Grey Hat hacking. A new set of scales were developed to assist in the delineation of the three hat categories. We also developed a scale to measure each subject’s perception of the probability of being apprehended for violating privacy laws. Engaging in criminal activity involves a choice where there are consequences and opportunities, and individuals perceive them differently, but they can be deterred if there is a likelihood of punishment, and the punishment is severe. The results suggest that individuals that are White Hat, Grey Hat and Black Hat hackers score high on the Machiavellian and Psychopathy scales. We also found evidence that Grey Hatters oppose authority, Black Hatters score high on the thrill-seeking dimension and White Hatters, the good guys, tend to be Narcissists. Thrill-seeking was moderately important for White Hat hacking and Black hat hacking. Opposition to Authority was important for Grey Hat hacking. Narcissism was not statistically significant in any of the models. The probability of being apprehended had a negative effect on Grey Hat and Black Hat hacking. Several suggestions will be made on what organizations can do to address insider threats

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

Distributed Ledger Technologies for Network Slicing: A Survey

Network slicing is one of the fundamental tenets of Fifth Generation (5G)/Sixth Generation (6G) networks. Deploying slices requires end-to-end (E2E) control of services and the underlying resources in a network substrate featuring an increasing number of stakeholders. Beyond the technical difficulties this entails, there is a long list of administrative negotiations among parties that do not necessarily trust each other, which often requires costly manual processes, including the legal construction of neutral entities. In this context, Blockchain comes to the rescue by bringing its decentralized yet immutable and auditable lemdger, which has a high potential in the telco arena. In this sense, it may help to automate some of the above costly processes. There have been some proposals in this direction that are applied to various problems among different stakeholders. This paper aims at structuring this field of knowledge by, first, providing introductions to network slicing and blockchain technologies. Then, state-of-the-art is presented through a global architecture that aggregates the various proposals into a coherent whole while showing the motivation behind applying Blockchain and smart contracts to network slicing. And finally, some limitations of current work, future challenges and research directions are also presented.This work was supported in part by the Spanish Formación Personal Investigador (FPI) under Grant PRE2018-086061, in part by the TRUE5G under Grant PID2019-108713RB-C52/AEI/10.13039/501100011033, and in part by the European Union (EU) H2020 The 5G Infrastructure Public Private Partnership (5GPPP) 5Growth Project 856709.Publicad

Reframing the Role of Companies in Sustainability: Toward business sustainability transitions

Kestävästä tulevaisuudesta on tullut ääneen lausuttu yhteiskunnallinen tavoite. Ottaen huomioon yritysten merkittävän aseman tämän päivän yhteiskunnissa, se, miten ne kehystävät oman roolinsa suhteessa kestävään kehitykseen ja käsillä oleviin kestävyyden haasteisiin, kuten ilmastonmuutokseen, ihmisoikeusrikkomuksiin ja tautipandemioihin, vaikuttaa keskeisesti tavoitteen toteutumiseen. Kestävän tulevaisuuden tavoittelu edellyttää laaja-alaisia muutoksia nykyisiin tuotantoja kulutustapoihin, mikä johtaa myös yritysten roolin uudelleentarkasteluun. Tutkimukseen perustuva ymmärryksemme yritysten uudenlaisista rooleista ja toimista kestävyyden edistämiseksi on kuitenkin vielä jäsentymätön. Vaikka kestävyys näkyykin yhä useamman yrityksen arvoissa, ovat yritysten aikaansaamat parannukset kestävyyden kentässä vielä melko pienimuotoisia ja siten usein riittämättömiä. Myös kestävyyteen kytkeytyvät liiketoimintamahdollisuudet pysyvät useimpien yritysten ulottumattomissa. Tämä tutkimus tarkastelee yritysten roolia suhteessa kestävyyteen moninäkökulmaisesti. Neljä toisiaan täydentävää näkökulmaa (strategia, johtaminen, yhteisluominen ja holistisuus) luodaan erillisjulkaisuissa, jotka yhdessä tämän kokoomaosion kanssa muodostavat väitöskirjan. Erillisjulkaisut tarttuvat tutkimusilmiöön eri metodologisin keinoin, jotka sosiaalisen konstruktionismin paradigma ja laadullinen tutkimusote sitovat yhteen. Teoreettisesti yritysten roolia tarkastellaan markkinointi- ja transitiokirjallisuuden muodostamien linssien läpi. Kokonaisuutena väitöstutkimus tarjoaa näkökulmia siihen, miten yritykset voivat uudelleenkehystää (reframe) roolinsa suhteessa kestävyyteen kolmella keskeisellä osa-alueella. Nämä osa-alueet; liiketoimintastrategia, johtamisen aktiviteetit ja yhteisluomisen käytänteet, toimivat joko uudistumisen lähteenä tai sen esteenä yrityksissä. Tutkimus ehdottaa, että uudelleenkehystämällä roolinsa yritykset voivat vahvistaa strategista asemaansa tulevaisuuden markkinoilla sekä edistää nykyisten tuotanto- ja kulutustapojen siirtymiä kohti taloudellista, ekologista ja sosiaalista kestävyyttä markkinoilla tapahtuvan vuorovaikutuksen kautta. Näitä siirtymiä kuvaamaan tutkimuksessa luodaan käsite liiketoiminnan transitio kestävyyteen, joka muodostaa työn teoreettisen kontribuution. Liikkeenjohtajille väitöskirja tuo uusia keinoja tarttua yhteiskuntia ja liike-elämää koetteleviin kestävyyden ongelmiin ja mahdollisuuksiin. Tutkimuksessa luodaan uudelleenkehystämisen kuutio, joka toimii metaforisena työkaluna johtajille. Kuutio kokoaa yhteen kestävyyden eri osa-alueet, jotka yritysjohtajien tulee tunnistaa ja saattaa tasapainoon, ja joiden avulla he voivat johtaa liiketoiminnan transitioita kohti kestävyyttä. Väitöstutkimuksen tuloksia hyödyntämällä yritykset voivat menestyksekkäästi kasvaa kestävän tulevaisuuden ajureiksi.The ways in which companies address sustainability today shape the future for businesses, societies, and ecosystems at large. Yet, companies keep addressing the world’s most serious evolving challenges with varying degrees of concern, urgency, and strategic importance for as long as their role in relation to sustainability remains unclear. To develop a broader business commitment to sustainability and participate in tackling grand challenges such as climate change, human rights violations, the widening wealth gap, and disease outbreaks, companies need to rethink their current role of being in relation with the world that is facing mounting environmental, social, and economic pressures. The purpose of this dissertation is, therefore, to explore the role of companies in relation to sustainability from multiple viewpoints. The four articles comprising the dissertation represent such viewpoints—strategy, management, co-creation, and holistic—that, together with this introductory part, provide a broad and timely outlook on companies’ role. Theoretically, this dissertation combines the previously disconnected fields of marketing and sustainability transition to create a lens through which companies’ role is explored. Methodologically, the articles use different methods but are bound together by a social constructionist research philosophy and a qualitative research strategy. Altogether, the primary data were generated from interviews with 13 managers and top executives and 25 millennial consumers in the Finnish business environment. The secondary data consist of annual reports, sustainability documents, and other public materials. Basing on the insights gleaned from the articles, this dissertation proposes reframing as a method for companies to break out of their old roles and enact new responses to sustainability. Reframing can expand horizons and capacity for action by bringing the two frames of business and sustainability together. Reframing—that is, making new interpretations of a current situation and creating novel responses—is suggested to be particularly useful in three organizational areas, namely business strategies, management activities, and co-creation practices. By conceptualizing a new construct, business sustainability transition, the dissertation makes its main theoretical contribution to the sustainability transition literature. The new construct captures the fundamental, system-wide sustainability improvements that companies can initiate in their business environment through purposeful marketplace interactions. The key managerial takeaways are provided in the form of the Reframing Cube. As a metaphorical tool, the Cube can help managers think and address sustainability in new ways that can readily be translated into actions. While letting go of the old ways of being in relation with the world is not easy, it is suggested that by reframing their role in sustainability, companies can reap strategic advantages while facilitating much-needed business sustainability transitions. Therefore, companies are key actors in shaping our common future for economically healthier, environmentally friendlier, and socially more balanced modes of production and consumption

The Influencer Industry: Constructing And Commodifying Authenticity On Social Media

The most buzzed-about figure in twenty-first century marketing thus far has been the “digital influencer,” industry vernacular for the bloggers, Instagrammers, Pinners, and other social media users who—against the backdrop of widespread economic and professional instability—deliver curated content to audiences on social media and earn income by collaborating with major brands. Driving the rise of this phenomenon have been (1) individuals who want to be recognized as persuasive online (2) advertisers who increasingly direct their budgets to social media, where influencers’ “authentic,” personality-inflected content has proven potent for selling product (3) social media companies whose tools and rules both advance and encumber these activities and (4) marketing agencies and other marketing-related entities, such as talent agencies and trend forecasters, that build metrics platforms to measure influence, select influencers for advertising campaigns, negotiate deals between influencers and retail brands, and espouse the many benefits of expressing oneself “authentically” online in tandem with corporate sponsors. The precipitous development of an industry around these activities has, since the late 2000s, propelled billions of dollars into the social media economy and helped instigate a chain of events that have and continue to fundamentally change the production of culture. Drawing on 28 in-depth interviews, an analysis of more than 2000 press articles, and participant observation at industry events, this dissertation examines how the above stakeholders construct and negotiate the meaning, value, and practical use of digital influence as they reimagine it as a commodity for the social media age—a commodity whose value shifts in accordance with ever-changing industrial rubrics for cultivating and evaluating authenticity. The dissertation also provides necessary historical-cultural context to the rise of the influencer industry, elucidating its complex roots that predate the digital era. Throughout, I show how in an era where authenticity is increasingly elusive, and trust’s and influence’s meanings as cultural ideals and functions as social processes are muddied, the influencer industry struggles to pin these concepts down, stabilize and define them, and make money off of these definitions. To this end, the actors involved in the influencer system work together in a variety of ways both intentional and unintentional, with social, industrial, and cultural consequences. These consequences include who can succeed, the shape of technological innovation and regulation, and products themselves. The study offers theoretical and methodological provocations to scholars of influence and authenticity to consider these concepts’ industrially constructed, contextually dependent nature. It also sheds light on practical issues impacted by social- and data-driven consumerism

A Multi-Dimensional Approach for Framing Crowdsourcing Archetypes

All different kinds of organizations – business, public, and non-governmental alike – are becoming aware of a soaring complexity in problem solving, decision making and idea development. In a multitude of circumstances, multidisciplinary teams, high-caliber skilled resources and world-class computer suites do not suffice to cope with such a complexity: in fact, a further need concerns the sharing and ‘externalization’ of tacit knowledge already existing in the society. In this direction, participatory tendencies flourishing in the interconnected society in which we live today lead ‘collective intelligence’ to emerge as key ingredient of distributed problem solving systems going well beyond the traditional boundaries of organizations. Resulting outputs can remarkably enrich decision processes and creative processes carried out by indoor experts, allowing organizations to reap benefits in terms of opportunity, time and cost. Taking stock of the mare magnum of promising opportunities to be tapped, of the inherent diversity lying among them, and of the enormous success of some initiative launched hitherto, the thesis aspires to provide a sound basis for the clear comprehension and systematic exploitation of crowdsourcing. After a thorough literature review, the thesis explores new ways for formalizing crowdsourcing models with the aim of distilling a brand-new multi-dimensional framework to categorize various crowdsourcing archetypes. To say it in a nutshell, the proposed framework combines two dimensions (i.e., motivations to participate and organization of external solvers) in order to portray six archetypes. Among the numerous significant elements of novelty brought by this framework, the prominent one is the ‘holistic’ approach that combines both profit and non-profit, trying to put private and public sectors under a common roof in order to examine in a whole corpus the multi-faceted mechanisms for mobilizing and harnessing competence and expertise which are distributed among the crowd. Looking at how the crowd may be turned into value to be internalized by organizations, the thesis examines crowdsourcing practices in the public as well in the private sector. Regarding the former, the investigation leverages the experience into the PADGETS project through action research – drawing on theoretical studies as well as on intensive fieldwork activities – to systematize how crowdsourcing can be fruitfully incorporated into the policy lifecycle. Concerning the private realm, a cohort of real cases in the limelight is examined – having recourse to case study methodology – to formalize different ways through which crowdsourcing becomes a business model game-changer. Finally, the two perspectives (i.e., public and private) are coalesced into an integrated view acting as a backdrop for proposing next-generation governance model massively hinged on crowdsourcing. In fact, drawing on archetypes schematized, the thesis depicts a potential paradigm that government may embrace in the coming future to tap the potential of collective intelligence, thus maximizing the utilization of a resource that today seems certainly underexploited