Implications of Cloud Computing on Customer Relationship Management

This project will analyse and highlight how cloud based CRM products can help enterprises to build an effective CRM strategy and thus increase profitability by maintaining effective customer relationship. This project will critically analyse the importance of CRM in the current competitive business environment. Cloud computing technology will be explained in details and various benefits of using cloud based technology will be highlighted. Various cloud based CRM products will be analysed in details highlighting the benefits of using such SaaS products. So this project will analyse the implications of Cloud Computing in Customer relationship managemen

Supporting Collaborative Business Processes: a BPaaS Approach.

Collaborative business processes are increasingly driven by business flexibility and agility. Cloud-based business process management services have provided small medium enterprises (SMEs) with a pay-per-use manner for their daily business needs, i.e. some simple business process applications, e.g. salesforce provides cloud-based CRM to boost SMEs' sales. This raises the question how cloud-based business process management solutions can support the fast pace of change of business collaborations among business partners? For example, collaborative processes for managing industrial incidents are short term, low frequency processes. This paper proposes an architecture meta-model, which is used to design the concrete architecture and to further analyse the performance of the proposed solution. A real world case of collaborative processes for incident and maintenance notifi cations is used to explain the design and implementation of the cloud-based solution for supporting collaborative business processes. Service improvement of the new solution and computing power costs are analysed accordingly

Invited Article: The Future of CRM is UX

Background: This paper connects several sides of the web and mobile usages in business. The idea is to utilize Customer Relations Management (CRM) as the vehicle to establish connection from Web one and Web two into Web three. Objectives: This paper has the main purpose combine efforts in developing business strategies into general path of future Web development. Methods/Approach: Using the extensive literature, business cases and software trends in the area, the paper is focused on predicting the future in the area of the business trends in Information Technology (IT). Results: After discussion of the development using selected milestones: CRM is supported by the Social Networks (SN) and is enabled by Cloud Computing (CC), we were able to achieve the predictions. Conclusions: The final conclusion is in the convergence of the business efforts and SN methods on the new paradigm called the User eXperience (UX)

It's written in the cloud: The hype and promise of cloud computing

Purpose of paper: This viewpoint discusses the emerging IT platform of Cloud Computing and discusses where and how this has developed in terms of the collision between internet and enterprise computing paradigms – and hence why cloud computing will be driven not by computing architectures but more fundamental ICT consumption behaviours. Design/methodology/approach: The approach has been based upon the discussion and recent developments of Software as a Service (SaaS) and associated ICT computing metaphors and is largely based upon the contemporary discussion at the moment of the impact of social, open source and configurable technology services. Findings: It is suggested that whilst cloud computing and SaaS are indeed innovations within ICT, the real innovation will come when such platforms allow new industries, sectors, ways of doing business, connecting with and engaging with people to emerge. Thus looking beyond the technology itself. Research limitations/applications: Author viewpoint only, not research based. Practical applications: Brings together some of the recent discussions within the popular as well as business and computing press on social networking, open source and utility computing. Social implications: Suggests that cloud computing can potentially transform and change the way in which IS and IT are accessed, consumed, configured and used in daily life. Originality / value of paper: Author viewpoint on a contemporary subject

Towards Business Integration as a Service 2.0

Cloud Computing Business Framework (CCBF) is a framework for designing and implementation of Could Computing solutions. This proposal focuses on how CCBF can help to address linkage in Cloud Computing implementations. This leads to the development of Business Integration as a Service 1.0 (BIaS 1.0) allowing different services, roles and functionalities to work together in a linkage-oriented framework where the outcome of one service can be input to another, without the need to translate between domains or languages. BIaS 2.0 aims to allow full automation, enhanced security, advanced risk modelling and improved collaboration between processes in BIaaS 1.0. The benefits from adopting BIaS 1.0 and developing BIaS 2.0 are illustrated using a case study from the University of Southampton and several collaborators including IBM US. BIaS 2.0 can work with mainstream technologies such as scientific workflows, and the proposal and demonstration of BIaaS 2.0 will certainly benefit industry and academia

Towards business integration as a service 2.0 (BIaaS 2.0)

Cloud Computing Business Framework (CCBF) is a framework for designing and implementation of Could Computing solutions. This proposal focuses on how CCBF can help to address linkage in Cloud Computing implementations. This leads to the development of Business Integration as a Service 1.0 (BIaaS 1.0) allowing different services, roles and functionalities to work together in a linkage-oriented framework where the outcome of one service can be input to another, without the need to translate between domains or languages. BIaaS 2.0 aims to allow automation, enhanced security, advanced risk modelling and improved collaboration between processes in BIaaS 1.0. The benefits from adopting BIaaS 1.0 and developing BIaaS 2.0 are illustrated using a case study from the University of Southampton and several collaborators including IBM US. BIaaS 2.0 can work with mainstream technologies such as scientific workflows, and the proposal and demonstration of BIaaS 2.0 will be aimed to certainly benefit industry and academia. © 2011 IEEE