Freight logistics services for rural economies : User needs and future challenges

Peer reviewedPublisher PD

Improving customer churn prediction by data augmentation using pictorial stimulus-choice data

The purpose of this paper is to determine the added value of pictorial stimulus-choice data in customer churn prediction. Using Random Forests and 5 times 2 fold cross-validation, this study analyzes how much pictorial stimulus choice data and survey data increase the AUC of a churn model over and above administrative, operational and complaints data. The finding is that pictorial-stimulus choice data significantly increases AUC of models with administrative and operational data. The practical implication of this finding is that companies should start considering mining pictorial data from social media sites (e.g. Pinterest), in order to augment their internal customer database. This study is original in that it is the first that assesses the added value of pictorial stimulus-choice data in predictive models. This is important because more and more social media websites are focusing on pictures

Reflections on Multiple Perspective Problem Framing

The researchers have developed a system of value innovation modelling founded on the application of a multiple perspective problem framing theory (English 2008). This approach has been used to map the attributes of 43 businesses in order to reveal untapped value in these organisations, as described in a previous paper (2010). The system considers both the attributes of a company and the experience of the researchers as parameters in a design problem. This paper aims to show how the process can reveal value by taking the reader through a step-by-step guide, incorporating case studies to demonstrate the relationship between concepts and the development of the researcher’s awareness. An integrated mapping activity provides a clear overview of the company and describes relationships between technology, intellectual property and commercialisation. This mapping process is used to reveal patterns and disharmonies, enabling the researchers to identify gaps and make connections that can lead to new business opportunities. This paper describes the mapping process in detail and the researchers reflect on the way that insights have been revealed through their development of new perspectives on each company

An ‘on-demand’ Data Communication Architecture for Supplying Multiple Applications from a Single Data Source: An Industrial Application Case Study

A key aspect of automation is the manipulation of feedback sensor data for the automated control of particular process actuators. Often in practice this data can be reused for other applications, such as the live update of a graphical user interface, a fault detection application or a business intelligence process performance engine in real-time. In order for this data to be reused effectively, appropriate data communication architecture must be utilised to provide such functionality. This architecture must accommodate the dependencies of the system and sustain the required data transmission speed to ensure stability and data integrity. Such an architecture is presented in this paper, which shows how the data needs of multiple applications are satisfied from a single source of data. It shows how the flexibility of this architecture enables the integration of additional data sources as the data dependencies grow. This research is based on the development of a fully integrated automation system for the test of fuel controls used on civil transport aircraft engines

Planting and harvesting innovation - an analysis of Samsung Electronics

This study explores how firms manage the entire life cycle of innovation projects based on the framework of harvesting and planting innovation. While harvesting innovation seeks new products in the expectation of financial performance in the short term, planting innovation pursues creating value over a long time period. Without proper management of the process of planting and harvesting innovation, firms with limited resources may not be successful in launching innovative new products to seize a momentum in high tech industries. To examine this issue, the case of Samsung Electronics (SE), now an electronics giant originated from a former developing country, is analyzed. SE has shown to effectively utilize co-innovation to maintain numerous planting and harvesting innovation projects. Both researchers and practitioners would be interested in learning about how SE shared risks of innovation investment with external partners at the early stage of innovation cycles